Sandra Nicholls Email & Phone Number

Austin, Texas Area

Cholls4U, LLC. is a full service accounting firm which specializes in Restaurant Accounting. Clients include DishSociety-Houston & Austin; Daily Gather-Houston; Manuels-Austin; Zen-Austin; Lucky Robot-Austin; Nomade-Austin; DeSano Pizzeria Franchise-Austin; Ca'Lucchenzo-Wisconsin; Hand Fire Pizza-Wyoming; Southern Steer Butcher Franchisor-Florida; Mama's & Daughters-Dallas; The Local OutPost-Austin; Mockingbird Saloon-Austin; Noble Restaurant Group-Wisconsin.

Director of Finance for Little Woodrow's, Austin Java, Uncle Billys, Ski Shores, Bikinis Sports Bar & Grill, The Parish, Pelons, Scoot Inn, and Texadelphia. Maintains the organization’s accounting principles, practices, procedures and initiatives. Prepares financial reports and present findings and recommendations to top management. Supervises and directs the work of the Accounting Staff. Prepares reports that summarize and forecast company business activity and financial position in areas of income, expenses, and earnings based on past, present and expected operations. Analyzes cash flow, cost controls, and expenses to guide business leaders. Oversee the account maintenance and data entry processes of A/P and A/R. Maintains the Company’s system of accounts and keeps books and records on all the Company’s financial transactions. Oversees internal audits of Company’s accounting practices. Prepares reports required by regulatory agencies for tax compliance for federal, state, and local taxes related to sales, payroll and corporate taxes. Reviews Company’s financial statements for accuracy and clarity. Maintains the Company’s balance sheet and general ledger balances in accordance with GAAP accounting standards. Develops and directs the implementation of strategic business and/or operational plans, projects, programs, and systems.

VP of Finance & Operations of a Digital Media company. Responsible for complete financial activities and monthly consolidated financial management of 10 separate operational companies under the ADR holding company. Full responsibility for payroll management, annual and quarterly planning, reporting, systems and controls. Planned, directed and coordinated all human resource management activities such as employee compensation, resource allocation, employee benefits, recruitment, personnel policies, and regulatory compliance. Oversaw all levels of advertising operations, including implementation and optimization of ad campaigns to ensure full online delivery and maximum revenue. Improved the operational systems, processes and policies which led to better management reporting, informational flow, business and organizational planning. Increased the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions. Played a significant role in long-term planning, including strategic business development and key corporate planning issues and initiatives that geared the operations toward operational excellence. Implemented metrics and incentive programs which minimized costs and enhanced overall efficiency.

Served as a Controller and consultant to several clients of Bridgepoint Consulting. Provided full accounting functions including monthly financial statement closings and analysis, cash management, P&L statements, and day-to-day accounting procedures. Oversaw all payroll and human resource functions as needed.

Controller of an Information Technology Solutions Franchisor Corporation with over 100 franchisees in the US. Responsible for all financial activities of the organization and preparation of financials analyses of operations, including interim and final financial statements with supporting schedules. Manage the company’s financial plans and policies, accounting practices and maintaining relationships with lending institutions and the financial community. Establish major economic objectives and policies for the company and prepare reports that outline the company’s financial position, in the areas of income, expenses, and earnings based on past, present and future operations. Responsible for tax planning and compliance with all federal, state, and local corporate, payroll and other applicable taxes. HR management including all functions of recruitment, compensation, employee relations, benefits, training and staff development. Co-manage vendor and national partner relationships.

Operations Management of a non-profit 501 (c)(6) member-driven organization. Controlled and maintained company financials including budget and analysis, sales statistics, financial documents and extensive bookkeeping records. Responsible for acquiring and closing all new corporate membership sales and sponsorships. Accountable for retaining and managing current accounts. Administered all Human Resource functions including job postings, conducting interviews, staff supervision, training and development, payroll processing, employee reviews, compensation and employee benefits. Planned and coordinated logistics for large conferences, educational seminars, forums, special interest groups and executive roundtable discussions. Managed a 15,000 record multiple-table database including development of database training manuals for modifications of critical data.