Sandra Bricker Email & Phone Number

Toronto, Canada Area

Responsible for a great team of four talented, focused and retail driven visual merchandisers who work passionately to bring the client journey to life within the branches from the exterior right to when clients engage in conversation with staff at the teller zone. This team is responsible for both digital content within the interior screens coupled with national exterior trim outs that change every 2 months, specific regional large scale exterior request (Pride and Indigenous Month as examples), exterior construction hoarding creative, WPP Showcase window, display cases/ standees ( over 700+ in field)........anything that the client touches and sees when in the branch environment. This team is responsible for the Plan-o -Gram that is accessible to all branches regardless of design to assist them in understanding how their branches are to be to standard in both legal and compliant requirements and also all other Marketing communications. Involved as Worksteam lead for Visual Merchandising for Toronto Plaza renovation and associated budget. Responsible for approval on KMP, interior/ exterior hoarding creative and positioning and all internal graphics from privacy film on CMR's to lifestyle graphics, regional prints, pin lettering and BAU door signage program.Visual lead on recent Westmount and PVM branches renovation in Montreal,Visual lead on communication strategy & creative, along with other team members, on the all Covid messaging presented in branches since early 2020 - poster and digital This was a constantly moving project based on different regions requirements and regulations. Worked in strong collaboration with many other areas to ensure we were legally compliant while creating strong visual graphics for clients and staff to follow.Heavily involved in strategy of any new upcoming branch programs that expand our current approach creating the right experience for the client. Partner with many on new Brand exterior expression.

Toronto, On

Working in partnership, with many other internal & external partners, to create new client experiences through thoughtful journeys within our current and new branch formats. Retail Visual Merchandising is beyond national advertising campaigns & brand expression. It acknowledges those disciplines, but needs to instil the client & seasonal mindset to provide a stronger human connection. The connection that Retail Visual Merchandising brings is the awareness we understand that client and it is brought to life through an engaging moment of relatable graphics, propping and embracing copy. Objective: WPP Showcase RBC in an immersive experience for our clients and community that invites conversation, exploration and engagement.Instrumental member on the overall design strategy, visual merchandising, fixture design and execution of WPP in Toronto. This immersive experience was designed for client discovery, exploration of financial needs and building community awareness.Responsible for the creative strategy and design of the Showcase window, graphics and display cases at WPP.Retail By Design/Branch Design 2010- PresentObjective: Create a new retail environment for RBC and their clients. Introduction of touch screen,display cases to environment along with inviting graphics.Areas of expertise: Signage hierarchy both internal and external, application of retail visual merchandising principles and the creative development and execution for for these assets.On-going responsibilities:Strategy, design and execution of display cases within retail formats to highlight RBC Rewards program.Strategy, design and roll out of exterior expression program that introduced new hardware system for staff to change out marketing posters with ease while increasing size and visibility of messaging.Review of all floor plans and exterior expression to ensure a positive customer experience and signage hierarchy communication.

New role developed to work in partnership with external agencies and internal departments to introduce new retail design to reflect new brand platform and enhance client experience that was inviting and logical in layout. Introduced touch screen technology for client engagement, removal of poster and introduction of digital screens with added playlist for more marketing messaging and the S.P.A area for client inquires and one on one learning.

B.A. Special, Arts- Theatre And Art History

Education record