Industry powerhouse & founder of boxx cosmetics, illumalift, & Give A Boxx, Sandra is a serial entrepreneur who passionately believes you can change the world through solutions that are: Innovative. Creative. Simple. With over two decades of experience in the hair & beauty industry, Sandra is one of Canada’s most recognized personalities & a true go-getter. At only 16 years of age, she founded her first business — a therapeutic riding school for people with disabilities. Then came H.I.T.E.C, a haircare studio she owned & operated out of Yorkville for over 11 years.A true passion of hers lies in developing quality & affordable beauty care products. Identifying the need for practicality, & affordability, she launched boxx cosmetics: a line of cosmetics & accessories that are compact yet luxurious. Her most recent & award-winning offering is illumalift — vegan, cruelty-free, made-in-Canada skincare solution to a flawless skin at any age.Having graduated from Toronto School of Makeup and Sudbury Regional Hairdressing School, Sandra has wide expertise in product development, manufacturing, & marketing. She acts as a brand consultant for small to medium size businesses in Canada & also regularly offers cognitive industry knowledge & guidance to magazines, beauty conventions, trade shows, and numerous training materials.Grateful to her mentors & with an intention to give back to the community that helped her thrive, Sandra actively promotes female entrepreneurship, mentoring young women year-round through her company’s internship programs. Despite hustling 24/7, Sandra always has time to spare for 3 of her biggest passions: Family. Friends. Fitness. She lives in the GTA with her stepson & partner. She also is a C.Hypnotherapist, Rapid Transformational Therapist and practices through her business Heightened Life Plan™ helping others to overcome their life barriers through her innovative coaching programs.