Sandra Kraujina Email & Phone Number

Riga, Lv

Riga, Latvia

Proficient in tasks such as analyzing current data and business aspects, reviewing contracts, setting financial goals, devising development strategies, conducting market research, establishing business metrics, and generating progress reports.

Led the restructuring of group companies, optimizing business processes during the industry downturn.Ensured the digital transition for logistics, trade, customer relationship management, introduced planning and tracking tools for trade and logistics.

Led the creation of business flows for international trade in Mexico.Managed partnerships with key partners in Europe, Asia and Central America.

Kyiv City, Ukraine

Established a virtual mobile telco operator from scratch for the leading Ukrainian multi-industry company, Fozzy Group, in 7 months.Led the creation of a marketing, sales and customer experience strategy and ensured full integration with Fozzy loyalty program and retail systems.The project was frozen at the beginning of the Russian invasion of Ukraine.

Ukraine

Leadership of Business development, Product development, value propositions & pricing, data analytics and research, brand development and marketing communications, PR and GR, digital and lead generation,video content acquisition and partnerships, own-produced and acquired content distribution divisions.Developed and launched a new OTT streaming platform, resulting in a increase of subscriber base and significant capex savings on customer equipment in the 1st year.Introduced a new content strategy and closed strategic partnerships with leading content providers and media houses ensuring VOD content usage growth.Led the creation of a new brand and communication strategy, achieving 95% brand awareness, increasing preferred provider scores and consideration.Introduced KPI based remuneration system for data analytics, product development, marketing communications, content, value proposition units.

Kyiv, Ukraine

Work on new Media Law on behalf of Ukraine pay TV industry.

Riga

Riga

The association “For legal content!” was founded on 7 October 2015. Our goal is to facilitate legal TV broadcasting on the telecommunications market by actively restricting the distribution of TV, films and sports content without the permission of the content owner or supplier.

Baltics

Led the operation and development of the leading premium sports and film TV channels in the Baltic States, including the transition to HD format and the launch of a new Pay TV channel.Responsible for the strategy and monetization of premium sports media rights in the Baltics across paid, free and streaming platforms.Negotiated and acquired media rights for UEFA, English Premier League, KHL, EURO 2020, World Boxing Super Series and other top quality sports events.Managed partnership with telecommunication companies, cable operators, OTT platforms for own-produced TV channel and VOD content distribution in the Baltic States.

Latvia, Estonia, Lithuania

Established and managed partnerships for TV and VOD content distribution with telecommunication companies, cable operators, OTT platforms in the Baltic States.Supported MTG Baltic business sale process in 2017 as M&A project group member.

Latvia

Latvia

Riga, Latvia

IZZI Ltd. - one of the leading Latvian providers of telecommunication services: analogue, digital & HD TV, interactive TV (IPTV), Smart TV App for LG, high-speed Internet and landline telephony services. The company was founded in 1994. Private equity investor (Syntaxis Capital, Argus Capital) acquired IZZI in August 2008. Other private equity investors acquired IZZI and merged it with the second biggest Latvian cable TV operator BALTCOM in September 2013.

Riga, Latvia

BALTCOM Ltd. - the second biggest Latvian pay TV and broadband internet operator. Pay TV market leader by year 2010.

Riga, Latvia

Mba “Accounting And Audit”

Master’S Degree, Economics

Diploma thesis "Marketing Planning", highest grade

Bachelor’S Degree, Economics

Diploma Thesis "Human Recourse Management", highest grade