Sandra Lam Email and Phone Number
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Sandra Lam phone numbers
Sandra Lam is a Manager of Programmatic Buying at a4 Advertising. She possess expertise in advertising, interactive advertising, doubleclick, digital media, online advertising and 44 more skills. Colleagues describe her as "Digital ad ops constantly changes with technology, Sandra Lam stays ahead of the curve with experience with multi-screen video, HTML5, geo-targeting, OTT and high-impact display executions. In nine years as a colleague, Sandra has proven to be detail-oriented, mindful of timelines, manages the needs of clients, and exceeds the expectations of the Company. In additional to her leadership role handling over 130 direct-sale accounts per month and a managing a team of five ad ops professionals, Sandra runs the programmatic and PMP deals, extracting a higher value for digital inventory each year. In my role as sales Director with revenue line responsibility, Sandra monetizes unsold inventory and stays on top of enhanced spec requirements from digital advertisers, campaign pacing, reporting, and key performance indices. Her positive attitude makes vendors, clients, and colleagues comfortable. Sandra Lam is a highly talented and accomplished team player that would be an asset to any media organization.", "I have worked with Sandra for several years and I have come to rely on her and her team for accurate and actionable information. She is a leader that understand the importance of team work, and has demonstrated, time and again, that she understands how to balance sales and operations while increasing revenue in an organization.", and "Sandra is an extremely capable person. I am very impressed by her ability to anticipate problems, identify or create solutions, and follow through to a satisfactory result. She is an excellent communicator with strong analytical skills. I enjoyed working with Sandra, and would jump at the opportunity to team up again. I HIGHLY recommend Sandra."
A4 Advertising
View- Website:
- a4media.com
- Employees:
- 313
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Manager Of Programmatic BuyingA4 AdvertisingNew York, Ny, Us
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Mgr Of Programmatic Buying - Political & Public AffairsOptimum Media Apr 2022 - PresentLong Island City, New York, Us
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Sr. Programmatic BuyerOptimum Media Aug 2020 - Apr 2022Long Island City, New York, UsDSP Experience:Xandr InvestGroundtruthSimpli.fiPlatform 161Facebook Ads ManagerTeadsVistarTrade DeskOneViewStiristaViant - Adelphic
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Programmatic BuyerOptimum Media Sep 2019 - Aug 2020Long Island City, New York, Us
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Digital Media Sales Operations ManagerOptimum Media Mar 2013 - Sep 2019Long Island City, New York, UsManages advertising operations for a suite of websites and Interactive TV products:www.news12.com and News12 mobile productswww.cars.newsday.com and Newsday Cars Interactive TVwww.homes.newsday.com and Newsday Homes Interactive TVwww.optimum.netwww.espanol.optimum.netNews12 Interactive TV• Oversees day to day operational needs associated with display, video, mobile and interactive TV campaign implementation, optimization and management.• Manages and trains a team of Digital Ad Operations Traffickers and Data Analysts. • Test and troubleshoot all technical ad issues as well as establish QA processes.• Accurately forecast available inventory across all platforms.• Knowledge of all digital ad products within the company, including specifications, site functionality, inventory availability and performance of all ad units.• Identify and implement opportunities to improve effectiveness, efficiency and quality of Cablevision’s a digital ad operations.• Work with various internal and external teams to launch new advertising products. Outline requirements, ad specs and QA all new products.• Proactively present new features and functionality to Sales in order to keep up to date with industry trends and business objectives.• Strong advertising technical skills (DFP, Google AdX, Rich Media) • Working knowledge of HTML, JavaScript, Flash and Debugging Tools (Firebug, Fiddler, Charles, Google Console, and Google Publisher Toolbar)• Knowledge of third party ad tags (Google DFA, Flashtalking, PointRoll, Mediamind, Checkm8, Adify, Mediaplex, Atlas, etc.)• Maintain vendor relationships as the point of contact for external advertising operations platforms (Google DFP, Google AdX, CheckM8, Yieldmo, Adicio & Gabriels) as well as Cablevision’s own engineering & development, sales, marketing and finance teams.• Provide finance team with reporting metrics for monthly billing as well as providing performance metrics to clients.
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Interactive Campaign SupervisorOptimum Media Nov 2008 - Mar 2013Long Island City, New York, UsOversees day-to-day advertising operations and client service issues for interactive TV platforms and websites: Newsday Cars, Newsday Homes, News 12 Interactive and MSG Varsity.
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Traffic CoordinatorOptimum Media Mar 2008 - Nov 2008Long Island City, New York, Us
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TeacherKent Prep Feb 2005 - Jul 2007
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Manager - New ProductsClinique Nov 1998 - Jan 2003New York, Ny, Us
Sandra Lam Skills
Sandra Lam Education Details
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Queens CollegeElementary Education -
University At AlbanyArt History
Frequently Asked Questions about Sandra Lam
What company does Sandra Lam work for?
Sandra Lam works for A4 Advertising
What is Sandra Lam's role at the current company?
Sandra Lam's current role is Manager of Programmatic Buying.
What is Sandra Lam's email address?
Sandra Lam's email address is sa****@****usa.com
What is Sandra Lam's direct phone number?
Sandra Lam's direct phone number is (516) 803*****
What schools did Sandra Lam attend?
Sandra Lam attended Queens College, University At Albany.
What skills is Sandra Lam known for?
Sandra Lam has skills like Advertising, Interactive Advertising, Doubleclick, Digital Media, Online Advertising, Digital Marketing, Advertising Operations, Management, Marketing, Mobile Advertising, Social Media, Mobile Devices.
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