Sandra Coburn Email & Phone Number

Washington, United States

- Manage the communications program for USAID's largest project to develop global health-focused content on HIV/AIDS, malaria, family planning and reproductive health, maternal newborn and child health, COVID-19, health systems strengthening, global health supply chain, health technologies, and country programming. - Supervise a communications staff of seven full-time employees, consultants, and vendors to establish and coordinate communications and marketing plans, create products, provide KMC support to country offices, and strategically disseminate information. Offer day-to-day oversight, management, strategic guidance, mentorship, and professional development to a multifaceted team. - Collaborate across the project with the KMC team, including with leadership, technical experts, and country teams to produce high-quality knowledge products, conference materials, technical publications, reports, learning briefs, newsletters, brochures, presentations, videos, graphics, posters, articles/blogs, website content, and social media documenting project activities and successes for target audiences. - Establish budgets that pair specialized staff, strategic communications, and a suite of products with project goals.- Coordinate with USAID communications to share content and align products, timing, messaging, and related promotional campaigns. Work with CLEAR leadership and USAID Contracting Officer's Representatives (COR) to establish activities that document and share the project's legacy in preparation for closeout. - Share KMC activities with leadership and other stakeholders via a monthly update and meeting presentations, highlighting key products such as Devex articles, podcasts, reports, and videos and demonstrating communications value through digital analytics and analysis. - Coordinate with Chemonics' corporate communications to harmonize activities. - Oversee the project's brand identity and messaging, ensuring consistency and quality across deliverables.

Washington, District Of Columbia, United States

- Manage strategic communications planning, content development, and dissemination across a suite of projects working with several USAID teams, including the Global Development Lab, the Office of Gender Equality and Women’s Empowerment, the Center for Faith and Opportunity Initiatives, the Women’s Global Development and Prosperity (W-GDP) Fund, and the Bureau for Global Health.- Oversee content production and editorial review for three USAID microsites, promotional emails and newsletters, social media, blogs, press releases, fact sheets, and videos. - Collaborate with stakeholders, including USAID Bureau staff, Missions, and implementing partners, to build targeted audience-focused communications strategies, outreach campaigns, webinars, and to guide implementing partners in content creation that provides a first-hand account of solutions-based programs and project successes. - Supervise communications staff and consultants and provide mentoring opportunities to elevate communications products, coordinate dissemination, apply analytics to decision-making, and streamline communications activities.

Greater Washington Dc Area

- Management and strategic planning of communications, knowledge management, and training- Oversight of a multi-faceted team, consultants, contractors, budgets, and deliverables- Standardization of products to ensure consistency and high-quality- Communications subject matter expert (SME) for five USAID contracts- Designed strategic communications plans, online engagement strategies, key messages for target audiences, and optimized outreach timing- Created and oversaw communications products that translated USAID research into engaging content, including videos, newsletters, infographics, data visualizations, interactive maps, two-pagers, fact sheets, social media, and a game- Wrote photo essays, talking points, blogs, and interactive case studies and developed original photography focused on USAID projects- Traveled to five countries to collect source materials from interviews, photographs, and video footage for an array of communications deliverables- Developed strategies for collaboration and knowledge sharing for stakeholders on multiple USAID consortiums- Managed a USAID website and redesign and oversaw the design of a new USAID website- Maintained and curated knowledge resources- Developed and administered USAID's first Massive Open Online Course (MOOC)- Facilitated and managed USAID events and webinars, including registration, promotion, booth materials, and staffing, and co-creation processes- Authored a collaborating, learning, and adapting (CLA) case studyCONTRACTS Youth Power II Learning & Evaluation, USAID E3: 12/2019-PresentLearning Evaluation & Research II, USAID Democracy, Human Rights, & Governance: 9/2018-PresentWeb Services Performance Work Statement, GSA Office of Strategic Communications: 9/2018-PresentEnvironmental Compliance Support & Global Environmental Management Support, USAID E3: 5/2018-PresentEvaluations, Research & Communications, USAID E3 Land & Urban Office: 8/2015-72018

Washington D.C. Metro Area

- Provided subject matter expertise on communications- Created an award-winning strategic communications plan - Conducted a communications audit and advised stakeholders, mitigated public relations risks - Established editorial guidelines for the website, social media, blogs, event promotion, and email outreach - Authored a program report on a high-level event for the Sustainable Development Goals (SDGs) - Wrote and content that for a website, social media, newsletter, press releases, and co-authored the 2011 annual report

Washington D.C. Metro Area

- Designed communications campaigns- Oversaw the media mix, editorial calendar, and audience segmentation. Selected and supervised consultants and vendors- Crafted a crisis communications plan and toolkit to streamline efforts and improve response time. - Developed the monthly newsletter- Supported humanitarian programming in conflict zones, utilizing outreach to improve institutional storytelling and increase public knowledge of programs- Wrote reports, talking points, website, email, print, advertisements, social media, and SMS marketing- Authored blogs on disaster relief, ICT4D, global health, and humanitarian assistance- Ghostwrote for a country director, a CEO, and an Olympic athlete

1250 Connecticut Ave Suite 625, Washington Dc 20026

- Created an internal strategic communications plan for the Federal Aviation Administration (FAA) - Developed a mission statement, stakeholder analysis, audience maps, program overview, formal briefing, talking points, and a fact sheet- Conducted media research to determine the level of coverage, evaluate channels, and identify messaging and trends

St Louis Mo

- Planned outreach with a coalition of experts to raise awareness of human trafficking - Advised best practices and promoted key messages via the website, social media, and events - Edited flyers, emails, and op-eds- Used behavior change communications (SBC) techniques to improve law enforcement and healthcare workers' ability to recognize and respond to human trafficking

Greater St. Louis Area

- Managed communications, marketing, public relations, advertising, and media relations - Supervised up to 13 professionals and oversaw a budget of $750,000 a year- Developed and implemented strategies for corporate growth, integrated marketing, and communications, purchased media, brand development, and product selection - Oversaw event logistics and promotions for trade shows- Redesigned the corporate website and spearheaded a digital communications program. Designed marketing toolkits, authored and edited content, and managed vendor and client contracts- Traveled to Hong Kong to select products and establish relationships with international vendors- Conducted training for Chinese speaking staff and developed Chinese/English internal communications materials

Master Of Arts (Ma), International Relations

Activities and Societies: Program Focus: international politics, comparative foreign policies, the organization, role, interaction.

Bachelor Of Arts (B.A.), Philosophy/English

Activities and Societies: Program Focus: contemporary ethics and Chinese language and culture including study abroad in China.