Sandra Lim Mg Email & Phone Number

Singapore

Southeast Asia

As the President of Verian Southeast Asia and Founder, I am at the helm of our regional strategy, dedicated to expanding our market presence across the Asia Pacific. My role involves spearheading sustainable growth, fostering innovation, and delivering impactful solutions that tackle complex business and policy challenges. I leverage evidence-based strategies and behavioral insights to drive meaningful change, positioning Singapore as the central hub for our regional operations. This multifaceted role allows me to cultivate business growth, develop strategic initiatives, and promote sustainable business practices, ensuring that Verian Group remains at the forefront of industry advancements.

Southeast Asia

As the Participatory Impact Lead and Founder, I engage stakeholders through collaborative, interdisciplinary mixed-method research approaches to tackle complex issues in Southeast Asia. By employing behavior change strategies, participatory methods, and impact assessment techniques, I drive sustainable change and deliver lasting, measurable impact. My role involves leveraging evidence-informed strategies to address challenges, fostering meaningful participation, and ensuring that interventions are both effective and impactful. This multifaceted approach enables me to create and implement solutions that resonate with diverse communities and stakeholders.

Southeast Asia

As the Executive Education Chair and Lead Trainer, I lead our Executive Education program to enhance organizational capabilities in the public sector, sustainability, and nonprofit sectors across Southeast Asia. My role involves designing and delivering flagship programs such as Impact Evaluation, Behavioral Communications & Design in Policymaking, and Sustainability. By focusing on these areas, I aim to provide participants with the skills and knowledge necessary to drive meaningful change within their organizations. My expertise as a certified trainer and curriculum designer allows me to facilitate impactful learning experiences that incorporate public communications, behavioral insights, design thinking, public engagement, and facilitation.

Singapore

I am an accomplished business leader dedicated to Integrated Positive Impact Leadership across Public, Private, and Third sectors, with a focus on Sustainability and DEI. By founding a social change and policy advisory firm, I significantly increased our revenue threefold. My innovative efforts include developing an interdisciplinary approach to behavioral research, policymaking, and sustainability, initiating our Executive Education program, and promoting our Women Leadership initiative. My active participation in industry events has boosted our brand visibility, enabled strategic partnerships with academics and nonprofits, and secured high-value contracts for strategic policy consulting. Leading regional teams, I drive project success and keep abreast of industry trends, solidifying our status as a top global policy advisory firm.

Singapore

As the Executive Director and Founder, I established, developed, and expanded the Verian (formerly Kantar Public) Singapore business unit from its inception. I leveraged our global expertise in the public sector to tailor solutions for the Smart Nation initiative, driving business growth and impactful social research. My role encompassed public policy, sustainability consulting, training, and facilitation, ensuring our services met the unique needs of Singapore.

Asia

As a volunteer Pitch Coach and Judge for the Climate Hack initiative with the Singapore International Foundation since November 2024, I actively contribute to driving climate innovation in Asia. My role involves mentoring and guiding youth participants, equipping them with essential digital skills to develop innovative solutions for climate change. By providing feedback and evaluating pitches, I help shape impactful projects that address environmental challenges. This initiative offers a platform for young innovators to harness their creativity and technical expertise, fostering a new generation of climate-conscious leaders committed to sustainable development.

As a licensed trainer for the International Association of Public Participation (IAP2), I deliver the Global Learning Pathway Prerequisite courses in Singapore and Southeast Asia. My role includes teaching key pre-requisites such as the Fundamentals of Public Participation and Challenging Contexts in the IAP2 way. I focus on enhancing skills in public participation, public engagement, and public policy, equipping professionals with the knowledge and tools they need to effectively engage communities and stakeholders in meaningful dialogue and decision-making processes.

I teach a course unit on ‘Data-Driven Behavioral Approaches to Sustainable Communication’ for Nanyang Technological University (NTU) Masters of Media & Communications students at the Wee Kim Wee School of Communications. My role involves educating students on the intersection of data, research and sustainable communication strategies, equipping them with the skills to develop and implement effective sustainability campaigns based on behavioral insights. Through this course, I aim to inspire the next generation of media professionals to integrate sustainability into their communication practices.

Singapore

As a Board Advisor at Ecoworks since January 2024, I provide strategic guidance to this passionate social enterprise focused on cultivating and nurturing sustainable, eco-friendly products and services. My role involves advising on best practices for integrating sustainability into everyday operations and helping to shape the organization's long-term goals. By leveraging my expertise, I assist in driving initiatives that promote environmental stewardship and ensure that Ecoworks' offerings seamlessly integrate into the daily lives of our community members.

Singapore

As an Appointed Member of the Co-Governance Community of Practice with the Singapore Government Partnerships Office since January 2024, I actively contribute to a collective of thought and practice leaders dedicated to advancing collaborative governance in Singapore. My role involves participating in discussions and initiatives that bridge various sectors, fostering a shared interest in civil rights and social action. By leveraging my expertise, I help drive forward innovative governance solutions that promote inclusivity and effective public engagement. Through this collaborative effort, we aim to shape policies and practices that enhance the quality of governance and community participation across Singapore.

Singapore

In my role, I am dedicated to supporting students by offering comprehensive course guidance and tailored career advice to help them navigate their academic and professional journeys. I work closely with them to identify their strengths, interests, and goals, ensuring they make informed decisions about their future. Additionally, I provide personalized consultations for their capstone projects, offering insights, feedback, and resources to help them succeed in their final academic endeavors.

Singapore

As a Board Member of the Caregiving Welfare Association since January 2023, I provide strategic advice focusing on sustainability, marketing, and communications. My role involves developing sustainable practices, overseeing marketing strategies to enhance outreach, and managing communication efforts to effectively engage with stakeholders. I collaborate with fellow board members to drive initiatives aligned with our mission of supporting caregivers, while continuously monitoring and evaluating the effectiveness of programs to ensure we meet our goals and objectives.

Singapore

As the lead Verian trainer at the Lee Kuan Yew School of Public Policy (LKYSPP), I engage and inspire students through dynamic teaching and innovative curriculum development. I design immersive lectures, tutorials, and workshops, and create compelling course materials that stimulate learning. Actively refining curriculum content, I ensure it remains relevant by aligning with industry trends and best practices. Additionally, I mentor students, providing academic and career guidance, and promote hands-on learning through practical projects and assignments in courses like Public Policy, Behaviour Change, Public Communication, Programme Evaluation, Market Research, Data Analytics, and more.

Singapore

I co-design and teach at the RP-MRSS Advanced Certificate in Market Research Program, where I support student learning by addressing questions, providing feedback on assignments, and fostering a positive learning environment. I assess student performance through assignments, projects, and presentations, offering timely and constructive feedback to promote their academic and personal growth.

Singapore

I conducted an academic benchmark exercise on the Diploma in Consumer Behaviour and Research program from a practitioner's perspective. My responsibility involved reviewing the existing curriculum and advising on future content, design, and assessment methods. I consulted with industry partners, current students, alumni, and lecturers to advise on the revised program, ensuring it aligns with the evolving needs of the workforce and contributes to fostering a data-driven research analytics culture within organizations.

As a Visiting Lecturer in Sustainability at EHL Hospitality Business School, I taught a course unit on "Managing Sustainability for Value Creation" to undergraduate students in hospitality business. My role involved educating students on sustainable business practices and their application in the hospitality industry. Through this course, I aimed to equip students with the knowledge and skills to implement sustainability strategies that drive value creation, aligning with Sustainable Development Goals (SDG), sustainable tourism, and sustainability reporting.

Singapore

I transformed businesses into cutting-edge research powerhouses, doubling revenue in two years through a strategic transformation roadmap that included pioneering cross-selling strategies in MediaCorp advertising. I adeptly led a 60-person team, managing research projects, business development, and client relations, while maintaining rigorous quality controls. My expertise in data, research, and strategy consulting delivered seamless execution for top-tier entities, optimizing financial performance and nurturing enduring client relationships. I also enhanced brand visibility and thought leadership at major industry events and conferences.

Asia Pacific

I led dynamic business development and marketing strategies across Asia Pacific, devising a visionary regional strategy that boosted revenue growth and market dominance. I identified and pursued new business prospects, expertly managed client relationships, and tailored solutions to meet diverse needs. As a trusted advisor, I provided strategic counsel to C-suite and senior leaders, coordinating closely with internal teams to manage the sales process from proposal to client onboarding. I also monitored market trends to innovate service offerings, increased brand visibility at industry events, and mentored regional teams through targeted training initiatives.

Asia Pacific

I effectively managed regional accounts for Fonterra and Reckitt Benckiser, serving as the primary liaison and trusted advisor, deeply understanding client needs and delivering strategic insights to enhance their business success. I provided strategic consulting to C-suite and senior leaders, driving account growth through effective cross-selling and upselling strategies. I also developed tailored business plans, coordinated with internal teams for seamless project execution, and maintained rigorous control over project scopes, budgets, and timelines. Additionally, I mentored account managers, optimized cross-functional collaborations for client benefits, monitored account performance, and ensured high client satisfaction by promptly addressing issues and adjusting strategies.

Singapore, Shanghai

I spearheaded end-to-end research excellence across Singapore and China, leading a high-performing team to deliver flawless results and ensure client satisfaction. I developed cutting-edge research methodologies tailored to client goals, overseeing all aspects of primary research from survey design to data acquisition. My direction in the analytical process utilized advanced statistical techniques to derive deep insights, which I communicated through detailed reports and strategic presentations. I also maintained strong client relationships, carefully aligning our projects with their needs and swiftly addressing any concerns to foster robust partnerships. Additionally, I played a key role in business development, crafting compelling proposals and identifying opportunities for expanded research services.

Msc. International Business 4.0 (Leading Green & Digital Transformation)

ESSCA, School of Management, is an international France business school, belonging to the top 1% worldwide holding accreditation.

Professional Certificate In Public Policy And Administration, Public Policy, Futures Thinking, Social Innovation, Behavior Change, Impact Analysis

Executive Certificate In Public Policy Analysis

Certificate In Behavioural Economics

Postgraduate Diploma In Business Administration

Bachelor Of Commerce, Marketing & Management