Spearhead marketing vision and strategy with aim to simplify, transform the procurement process for all businesses. Responsible for content marketing, setting team goals and metrics to pave the way for growth locally and globally by developing and delivering the marketing strategy with a strong focus on brand/product awareness and client education and acquisition. Part of the management team and work alongside with stakeholders e.g. CEO, CTO, CDO, COO etc, to craft business strategies and achieve business objectives.

Seasoned project manager with media project management for integrated content marketing projects and events. Well-verse in integrated marketing campaign with a creative edge for pushing out engaging consumer- focused brand building messages with a twist. Experienced in leading brand / content strategies and managing client expectations.

Managing a team to deliver the full integrated marketing experience to consumers which includes digital, publicity management and media pitching, on-air, print, radio, outdoor, events and media conferences. Spearhead digital marketing campaigns on social media platforms.Project Manager for Tanglin, The Hush, Celebrate TV50, The 5 Search, Mata Mata Season 1 & 2, Point of Entry.

Create and manage high profile, tent-pole and branding projects from conceptualizing, producing, directing to editing the finished product for the Channel. Extensive marketing and branding experience along with knowledge of the best way to communicate to target audience in a localized, fun and entertaining way.

Prior to the Movies' World Premiere in Rome, Channel 5 held a nation-wide contest in search of our very own couple posing as Tom Cruise and Maggie Q to experience the exclusive red carpet event and a chance to meet the star studded cast and director.After the winners were picked, to ensure that our winners get an opportunity with the stars, we masterminded everything and returned with a campaign we never thought possible!Everything was choreographed at Rome with a little bit of pre-planning which included the standing position of our winners in the sea of fans, the big banner which says 'Tom, my mum wants to speak to you'; and to having 2 cameras catching the reaction of our winners and their perspective when Tom waved to acknowledge them.Guess what? Tom Cruise rang our winner's mum! A great idea with some planning goes a long way. Target: Mass

Supervise and manage client's projects to ensure the whole post-production is smooth in the whole the creative process. Ensuring that editing, sound design, special effects and/or motion graphics designs are produced in the most creative and efficient way possible. Working as the backbone and key liaison between the client and the creative team, my role ensures creative concepts are realized in the best possible way.

AXN-Asia increased my exposure ad extended my scope into the international broadcast industry. As a "Preditor" (Producers with Avid, Media Composer editing skills), I enjoyed my stint there managing projects shown across the East Asia and South Asia feeds which required me to conceptualize and see through with execution of branding projects and trailers - movies, series, animation, action and adventure, lifestyle sports programmes. Projects included Survivor 2: The Australian Outback, CSI - Crime Scene Investigation, AXN World's Best spot, AXN Challenge, Vanilla Sky Junket in Singapore, Extra-ordinary Month Campaign in 2001.I spearheaded and managed an internship program for the department.

Enjoyed the craft as a Producer from conceptualizing, copy-writing, designing broadcast graphics, directing voice-over talents and editing on Avid Media-Composer. Projects included Launch of Buffy the Vampire Slayer, Fashion Unlimited, Showbuzz (local entertainment show), Spin (Local production), Felicity, Xena - Warrior Princess etc..