Throughout my career I have had the opportunity to flex and challenge my creative and strategic abilities across an unusually wide range of roles in Marketing – from brand management, to consumer research and insights, data analytics, and media strategy. My experience has been rooted in Fortune 500 CPG and entertainment companies where I have had the privilege of helping sustain and grow global and local brands of varying degrees of maturity.I currently lead a team that has oversight of consumer research, data analytics, media and digital strategy, eCommerce, shopper marketing, and marketing operations including agency partnerships. In such a rapidly evolving consumer landscape, it’s exhilarating to be at the forefront -- supporting businesses by uncovering sharp consumer insights, helping translate them into compelling commercial plans and consumer experiences, and constructing the right testing and measurement approaches to optimize both long and short-term business impact…plus we have a lot of fun along the way!I thrive in agile environments, love to create black and white out of grey, and am constantly thinking of new paths to forge to generate more meaningful insights and organizational capability. While uncovering the best insights and strategies relies on diving into, and integrating, a variety of complex data and research sources, I also have a keen ability to distill a plethora of information into clear and simple stories to bring everyone along on the journey.