Kerr IP Group, LLC is a boutique law firm that practices Intellectual Property Law. Our practice areas include: Patents, Trademarks, Copyrights, Trade Secrets, Unfair Competition, and Licensing. We are experienced in protecting the intellectual property assets of Fortune 500 corporations, national research laboratories, and early-stage companies. Our current clients specialize in pharmaceutical packaging, computer hardware, and software development, gaming, semiconductor fabrication, electro-mechanical system design, and telecommunications.

Art licensing agency focusing on extending the brands of several local artists into licensed products.• Identified, solicited, evaluated, and negotiated strategic licensing opportunities for various artists.• Executed licensing deals and directed licensed product development in various categories.• Represented artists at trade shows, including the Licensing Expo, in order to gain new licensing prospects.• Guided artists in the development of their styles in order to make their images more commercially viable.

P&L Branding is a marketing consulting company specializing in advertising, promotions and licensing. We provide a variety of services designed to build awareness of your brand and develop programs that will help you increase your profitability.Provided clients with high quality creative to create, refresh, or reposition their brands. Developed strategies to give their brand a competitive advantage and enhance corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Worked closely with manufacturers to understand their target consumer and expand their licensing programs through customized sales presentations, artwork selection, financial negotiations and creative collaboration on product development. Identified and negotiated strategic licensing opportunities for various artists and photographers.

Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.Leveraged licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue for several Fortune 500 clients including Chiquita, Nesquik, Old Bay, Hostess, Wilton, and Pennzoil-Quaker State. Exceeded personal sales goals for 2012 by negotiating several license agreements in the food, apparel, housewares and toy categories, worth over $500,000 in minimum guarantees. Managed over 30 licensees for various clients by securing contract compliance, overseeing product development, and coordinating cross promotions. Provided leadership and mentorship to junior account team members and supported them in development of their sales, communication, client management, licensee management and analytical skills.

Active member of management team overseeing all financial systems and procedures, including inventory control, purchasing, accounts payable, accounts receivable, and royalty tracking. Researched vendors, selected partner, and oversaw the implementation of the corporate VPN. Administered employee medical benefits and pension plan programs.

Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America’s top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients’ needs. In December 2010 the company merged with Beanstalk, a Division of Omnicom.Identified, solicited, and evaluated potential licensees, executed new licensing deals, and directed licensee product development in food, apparel, toy, housewares, and gift categories.Developed and managed corporate licensing programs, including Hawaiian Punch, Quaker Oatmeal, Cap’n Crunch, Quisp, and Mott’s. Conducted market research, category analysis and outreach as part of the Chiquita, Fresh Express, Crayola, and Energizer brand teams. Analyzed brand equity and developed marketing strategies for each property including deal points, target licensees, and revenue goals. Successfully extended Hawaiian Punch’s "one-of-a-kind fruit taste" to new categories including fruit snacks, frozen novelties, and candy. Represented corporate clients at trade shows, oversaw the redesign and maintenance of company website, solicited manufacturers, managed all contracts and contract negotiations. Directed in-house and contract agencies on product and package design, product safety regulations and trade advertising.

Researched local companies and generated an extensive database of prospects that resulted in several new business development opportunities. Cross-referenced various organizations to confirm high level management contacts at major South Florida companies in order to more effectively target the best candidates for available placements.

Licensing agency catering to the Latin America and US Hispanic markets. Strategically targeted potential partners in order to grow the Picasso brand licensing program in the United States. Analyzed opportunities in key categories, including housewares, apparel, accessories, and fine chocolates. Solicited manufacturers in each category in order to expand the brand’s presence and increase brand awareness.

Advertising agency representing Latin American airlines, including Grupo Taca, Aces, Latin Pass, and Pan Am International Flight Academy. Conceptualized and implemented new advertising campaigns, re-branded frequent flier programs, and managed the re-design of Grupo Taca's corporate identity.