Senior Customer Marketing Manager
Current
Jun 2024 - Present
AeroLeads people directory · profile
Sandra Padilla Email & Phone Number
Driving Measurable Growth through Innovative Campaigns across Buyer and Customer journeys
at
Cloudflare
1 work email found
@dell.com
2 phones found area 512 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Driving Measurable Growth through Innovative Campaigns across Buyer and Customer journeys
Location
Austin, Texas, United States
Who is Sandra Padilla? Overview
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Quick answer
Sandra Padilla is listed as Driving Measurable Growth through Innovative Campaigns across Buyer and Customer journeys at Cloudflare, based in Austin, Texas, United States. AeroLeads shows a work email signal at dell.com, phone signal with area code 512, 800, and a matched LinkedIn profile for Sandra Padilla.
Sandra Padilla previously worked as Senior Customer Marketing Manager at Cloudflare and Customer Lifecycle Manager at Cloudflare. Sandra Padilla holds Master Of Business Administration (Mba) from Texas Mccombs School Of Business.
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{first}_{last}@dell.com
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Profile bio
About Sandra Padilla
I am a results-driven marketing professional with a proven track record of elevating organizational performance and revenue streams across global markets. With expertise in strategic campaign planning, digital advertising, and demand generation, I specialize in aligning sales, product, and marketing functions to deliver substantial ROI and exceed business objectives.Key Achievements:Enhanced Campaign ROI & Exceeded Pipeline Goals: Spearheaded multimillion-dollar omni-channel campaigns in the IT infrastructure sector, leveraging Forrester frameworks to shift from product-centric to needs-based strategies. Achieved a 15% increase in ROI and exceeded annual pipeline goals by 22%, delivering $2-4B in quarterly pipeline.Managed $50M Budget & Led Digital Advertising Strategy: Led a digital advertising team of four in charge of digital advertising, paid search, social media and lead generation to reposition Dell as an End-to-End Solutions Provider and drive pipeline, optimizing media efficiency by 30% through innovative processes and metrics. Successfully implemented best practices globally, driving significant lead generation and pipeline growth.Pioneered Dell's In-Stock Inventory Initiative: Co-led the development and marketing of Dell’s in-stock inventory model, transforming the business model and accelerating revenue growth from 1% QoQ to 16%, contributing to a $35B annual revenue stream.Accelerated Product Adoption & Market Expansion: Implemented Customer Maturity Models at scale to accelerate product adoption rates, surpassing expectations by 68% and reducing time-to-market from months to weeks. Developed and executed strategies to expand Dell’s Zero Trust solution pipeline, significantly increased brand awareness among existing customers.Professional Background:Throughout my career, I have demonstrated a commitment to driving innovation and operational excellence, leading cross-functional teams to deliver impactful results in complex, global environments. People say I'm an Activator, which combined with my curiosity has enabled me to effectively engage diverse stakeholders, drive organizational growth and accelerate results.
Listed skills include Digital Marketing, Online Advertising, Digital Media, Product Marketing, and 14 others.
Current workplace
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7 roles · 13 years
Sandra Padilla work experience
A career timeline built from the work history available for this profile.
Customer Lifecycle Manager
Current
Jun 2021 - Present
Strategic Planning - Global Marketing Campaigns
- Responsible for delivering a needs-based Global Campaign Framework that is informed by market trends and designed to meet business priorities, impacting ~$100M in investment worldwide and driving ~$3B in pipeline
- Led the end-to-end Campaign Strategy Planning Process for Dell’s Infrastructure Business, including identifying key milestones and driving executive level engagement to ensure alignment across Product Group, Field &.
- Lead a cross-functional team of 30+ individuals in the creation and delivery of the Global Campaign Guidance Pack for Field Marketing activation, improving the quality of the delivery and the efficiency in the process
- Developed a data-driven recommendation on product demand generation programs that factored in competitive environment, buyer base penetration across sales segments and regional nuances
- Redefined the sweet spot for campaigns by implementing Sirius Decisions Relative Targeting Framework for ISG, a complex and data-driven approach, in collaboration with CCO, COC, Analytics and Campaigns.
- Coached and mentored new team members from the Marketing Rotational Program
Sep 2017 - Jun 2021
Digital Marketing Manager
- Lead a team of 4 individuals in charge of online advertising, social media, search and lead generation efforts through the planning, execution, optimization and presentation of results of multimillion-dollar media.
- Led the launch of the 1st Dell EMC integrated media campaign in the middle of the largest acquisition in technology history
- Managed the digital media strategy and execution for Dell’s Future Ready Enterprise Campaign with results that were up to 7x industry benchmarks.
- Partnered with the analytics team in the development and implementation of a new key Performance Indicator (KPI), which has greatly impacted media effectiveness at Dell. All B2B campaigns are now using this KPI to.
- Transformed Dell’s digital media by refining and expanding the adoption of programmatic advertising, native advertising, and dynamic creative optimization - DCO, and paid social media increasing media effectiveness.
- Serve as a mentor and coach to new members of the digital media team
2013 - Sep 2017
Sales Enablement And Go-To-Market Planning Lead
- Led the quarterly communications planning process for direct marketing- Coordinated the alignment to the quarterly plan and implementation with CRM, creative teams, production and merchandising.- Merged the Commercial and Public segments direct marketing communications plans, increasing marketing savings- Established a process to support secondary topics.
Jun 2012 - Aug 2013
Brand Manager
- Led the marketing strategy for Ships Fast, Dell’s fixed configuration, local inventory line of business. Increased quarterly revenue growth by redefining the product portfolio and increasing marketing exposure- Served as the main interface between marketing, and product group, sales, finance, general management, inventory management and merchandising in.
Apr 2011 - Jun 2012
B2B Notebooks Merchandiser
- Managed and drove merchandising strategy across online and offline vehicles in order to achieve revenue, units and margin goals for the business.- Analyzed market trends, seasonality, competitive data and historical metrics to adjust offers and promotions.- Partnered with CRM, creative and pricing teams to deliver targeted messaging of right product.
May 2009 - Apr 2011
3 education records
Sandra Padilla education
Master Of Business Administration (Mba)
Texas Mccombs School Of Business
Bachelor Of Business Administration (Bba)
Universidad Del Pacífico (Pe)
Exchange Student, Business Administration And Management, General
Isg Institut Supérieur De Gestion
FAQ
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What company does Sandra Padilla work for?
Sandra Padilla works for Cloudflare.
What is Sandra Padilla's role at Cloudflare?
Sandra Padilla is listed as Driving Measurable Growth through Innovative Campaigns across Buyer and Customer journeys at Cloudflare.
What is Sandra Padilla's email address?
AeroLeads has found 1 work email signal at @dell.com for Sandra Padilla at Cloudflare.
What is Sandra Padilla's phone number?
AeroLeads has found 2 phone signal(s) with area code 512, 800 for Sandra Padilla at Cloudflare.
Where is Sandra Padilla based?
Sandra Padilla is based in Austin, Texas, United States while working with Cloudflare.
What companies has Sandra Padilla worked for?
Sandra Padilla has worked for Cloudflare and Dell.
How can I contact Sandra Padilla?
You can use AeroLeads to view verified contact signals for Sandra Padilla at Cloudflare, including work email, phone, and LinkedIn data when available.
What schools did Sandra Padilla attend?
Sandra Padilla holds Master Of Business Administration (Mba) from Texas Mccombs School Of Business.
What skills is Sandra Padilla known for?
Sandra Padilla is listed with skills including Digital Marketing, Online Advertising, Digital Media, Product Marketing, Strategy, Marketing Strategy, Marketing Communications, and Online Marketing.
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