Sandra Padilla Email and Phone Number
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Sandra Padilla personal email
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I am a results-driven marketing professional with a proven track record of elevating organizational performance and revenue streams across global markets. With expertise in strategic campaign planning, digital advertising, and demand generation, I specialize in aligning sales, product, and marketing functions to deliver substantial ROI and exceed business objectives.Key Achievements:Enhanced Campaign ROI & Exceeded Pipeline Goals: Spearheaded multimillion-dollar omni-channel campaigns in the IT infrastructure sector, leveraging Forrester frameworks to shift from product-centric to needs-based strategies. Achieved a 15% increase in ROI and exceeded annual pipeline goals by 22%, delivering $2-4B in quarterly pipeline.Managed $50M Budget & Led Digital Advertising Strategy: Led a digital advertising team of four in charge of digital advertising, paid search, social media and lead generation to reposition Dell as an End-to-End Solutions Provider and drive pipeline, optimizing media efficiency by 30% through innovative processes and metrics. Successfully implemented best practices globally, driving significant lead generation and pipeline growth.Pioneered Dell's In-Stock Inventory Initiative: Co-led the development and marketing of Dell’s in-stock inventory model, transforming the business model and accelerating revenue growth from 1% QoQ to 16%, contributing to a $35B annual revenue stream.Accelerated Product Adoption & Market Expansion: Implemented Customer Maturity Models at scale to accelerate product adoption rates, surpassing expectations by 68% and reducing time-to-market from months to weeks. Developed and executed strategies to expand Dell’s Zero Trust solution pipeline, significantly increased brand awareness among existing customers.Professional Background:Throughout my career, I have demonstrated a commitment to driving innovation and operational excellence, leading cross-functional teams to deliver impactful results in complex, global environments. People say I'm an Activator, which combined with my curiosity has enabled me to effectively engage diverse stakeholders, drive organizational growth and accelerate results.
Cloudflare
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Senior Customer Marketing ManagerCloudflare Jun 2024 - PresentSan Francisco, California, Us
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Customer Lifecycle ManagerCloudflare Jun 2021 - PresentSan Francisco, California, Us
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Strategic Planning - Global Marketing CampaignsDell Sep 2017 - Jun 2021Round Rock, Texas, Us• Responsible for delivering a needs-based Global Campaign Framework that is informed by market trends and designed to meet business priorities, impacting ~$100M in investment worldwide and driving ~$3B in pipeline• Led the end-to-end Campaign Strategy Planning Process for Dell’s Infrastructure Business, including identifying key milestones and driving executive level engagement to ensure alignment across Product Group, Field & Partner Marketing, Alliances and Campaign stakeholders• Lead a cross-functional team of 30+ individuals in the creation and delivery of the Global Campaign Guidance Pack for Field Marketing activation, improving the quality of the delivery and the efficiency in the process • Developed a data-driven recommendation on product demand generation programs that factored in competitive environment, buyer base penetration across sales segments and regional nuances• Redefined the sweet spot for campaigns by implementing Sirius Decisions Relative Targeting Framework for ISG, a complex and data-driven approach, in collaboration with CCO, COC, Analytics and Campaigns. • Coached and mentored new team members from the Marketing Rotational Program -
Digital Marketing ManagerDell 2013 - Sep 2017Round Rock, Texas, Us• Lead a team of 4 individuals in charge of online advertising, social media, search and lead generation efforts through the planning, execution, optimization and presentation of results of multimillion-dollar media campaigns targeting B2B, and focusing on awareness, consideration and demand generation initiatives for the ISG business• Led the launch of the 1st Dell EMC integrated media campaign in the middle of the largest acquisition in technology history• Managed the digital media strategy and execution for Dell’s Future Ready Enterprise Campaign with results that were up to 7x industry benchmarks.• Partnered with the analytics team in the development and implementation of a new key Performance Indicator (KPI), which has greatly impacted media effectiveness at Dell. All B2B campaigns are now using this KPI to measure digital media success.• Transformed Dell’s digital media by refining and expanding the adoption of programmatic advertising, native advertising, and dynamic creative optimization - DCO, and paid social media increasing media effectiveness above 30%• Serve as a mentor and coach to new members of the digital media team • In the process of running 20+ media campaigns have worked with cross-functional teams in the areas of creative, analytics, production, vehicle leads, vendor funding and innovation as well as working with the media agencyAwards:• FY17 Michael Dell Champion Award • Q4 FY16 Dell Silver Award for outstanding results on the Future Ready Enterprise Campaign• Q3 FY16 Dell Gold Award for successful launch of the Future Ready Enterprise Campaign• Q2 FY15 Dell Bronze Award for the launch of the Storage campaign• Q1 FY15 Dell Bronze Award for leading the Why Dell campaign launch and execution
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Sales Enablement And Go-To-Market Planning LeadDell Jun 2012 - Aug 2013Round Rock, Texas, Us- Led the quarterly communications planning process for direct marketing- Coordinated the alignment to the quarterly plan and implementation with CRM, creative teams, production and merchandising.- Merged the Commercial and Public segments direct marketing communications plans, increasing marketing savings- Established a process to support secondary topics without increasing marketing spend- Increased revenue and engagement metrics in e-mail communications by modifying the creative and targeting, and expanding the use of one-to-one automated email campaigns- Planned and implemented sales plays in Lattice for our public sector sales teams
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Brand ManagerDell Apr 2011 - Jun 2012Round Rock, Texas, Us- Led the marketing strategy for Ships Fast, Dell’s fixed configuration, local inventory line of business. Increased quarterly revenue growth by redefining the product portfolio and increasing marketing exposure- Served as the main interface between marketing, and product group, sales, finance, general management, inventory management and merchandising in the US
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B2B Notebooks MerchandiserDell May 2009 - Apr 2011Round Rock, Texas, Us- Managed and drove merchandising strategy across online and offline vehicles in order to achieve revenue, units and margin goals for the business.- Analyzed market trends, seasonality, competitive data and historical metrics to adjust offers and promotions.- Partnered with CRM, creative and pricing teams to deliver targeted messaging of right product, price and features to our customer base- MVP Award for developing a tool that would increase merchandising effectiveness by incorporating market trends insights in our offer strategy.
Sandra Padilla Skills
Sandra Padilla Education Details
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Texas Mccombs School Of BusinessMaster Of Business Administration (Mba) -
Universidad Del Pacífico (Pe)Bachelor Of Business Administration (Bba)
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Isg Institut Supérieur De GestionGeneral
Frequently Asked Questions about Sandra Padilla
What company does Sandra Padilla work for?
Sandra Padilla works for Cloudflare
What is Sandra Padilla's role at the current company?
Sandra Padilla's current role is Driving Measurable Growth through Innovative Campaigns across Buyer and Customer journeys.
What is Sandra Padilla's email address?
Sandra Padilla's email address is sa****@****ell.com
What is Sandra Padilla's direct phone number?
Sandra Padilla's direct phone number is +151272*****
What schools did Sandra Padilla attend?
Sandra Padilla attended Texas Mccombs School Of Business, Universidad Del Pacífico (Pe), Isg Institut Supérieur De Gestion.
What skills is Sandra Padilla known for?
Sandra Padilla has skills like Digital Marketing, Online Advertising, Digital Media, Product Marketing, Strategy, Marketing Strategy, Marketing Communications, Online Marketing, Marketing, Go To Market Strategy, Management, Cross Functional Team Leadership.
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