Sandra Doyle Email & Phone Number

Global, Gb

Planning and strategy for CRM activity to drive customer retention. Interpretation of campaign data, analysis and research to provide insight which informs and supports recommended strategy. Collaborative approach to develop deliverable campaigns and optimisations. Clear communication and socialisation of strategic approach with senior stakeholders.

Global, Gb

Leading the CRM retention team delivering direct mail, email and SMS campaigns to retain optical customers in UK, Republic of Ireland and Spain.

Perth, Perthshire, Gb

Customer and data strategyData management: planning, enhancement and deliveryMarketing automation: implementation of cloud based toolsEloqua MasterMeasurement, reporting and analysis of data driven campaignsMarketing tool requirements, enhancement and selectionGDPR readiness, including preference centre

Amsterdam, Noord-Holland, Nl

Set up CRM delivery infrastructure for UK - strategy, planning, suppliers, processes etc. Includes development of Philips AVENT Due Date Club (CRM programme) for Mums.For all Philips consumer categories, deliver CRM programmes integrated with the rest of the mix.Cross-selling through targeted communications.Manage UK database and generation of consumer insight.Pilot and roll out of Eloqua Marketing Automation tool in UK.Search & selection, on-boarding and ongoing management of new CRM agency, MRM Meteorite.

Windsor, England, Gb

Customer acquisition for HomeCare services (insurance for boiler etc) - management of consumer journey from prospect through to joining.Manage subsequent cross-sell, up-sell and win back activity.Using all direct response media - DRTV, direct mail, door drops, press, paid digital etc - deliver plan to achieve challenging sales targets.Testing of new media.Management of significant advertising budget.Measurement, modelling and analysis for ongoing plan improvement.Managed relationship with direct response creative and media partners and other agencies.Recruitment and management of team of marketing specialists.

Successful launch of innovative services such as ntlworld free internet, broadband internet, capped call rates etc.Delivered direct response campaigns that served to positively build the brand, without need for 'awareness' media spend.Management of significant advertising budget.Customer retention:Multimedia campaigns to increase usage of TV & telephone services by existing customers. Includes maximizing effective use of own TV airtime opportunities. Predictive disconnect/downgrade models developed and input to plan. 'Save leverages' packaged for use by call agents to combat seasonal churn.Customer acquisition:Using TV, direct mail and outbound telemarketing channels, drive calls to Telesales - consistently achieved target, with TV largest volume driver at about 50% of calls. Delivered considerable budget savings through use of external media auditors and production controllers for TV and press. Managed a team of three direct marketing specilists.

London, Gb

Contract role.Campaign development and delivery for the 'Work smarter not just harder' B2B campaign. TV, radio and press. Budget management. Campaign delivery, including pre launch research, agency management, launch to internal audiences and integration of campaign messaging through other channels.

Marketing Manager for this publishing group, whose main title is Scottish Business Insider magazine.Marketing planning for magazine subscriptions/advertising sales, business directories, conferences and other products.Increased the paid-for circulation of Scottish Business Insider magazine to 25%.Responsibility for the circulation of the magazine including ABC returns/certification.Database management and creation of list rental revenue stream. Initiated and drove the transition to an integrated database for Circulation, Marketing and Advertising Sales functions.Created a tracking/analysis system for all direct response activity.Set guidelines for campaign delivery.Drove the company's first approach to the London media market for sponsorship/advertising sales at ExSpo event.Budget management.Management of team of six across Marketing, Circulation and Research functions.

Hemel Hempstead, Hertfordshire, Gb

Communications planning for Enterprise target audience across direct marketing, press, PR, exhibitions, events, printed collateral, hospitality and sponsorship programmes.Delivered innovative event programmes such as 'Invest in your Enterprise' event in central London, budget £40k.Consolidation of UK suppliers resulting in greater purchasing power.Budgetary responsibility of £1m. Introduced automated system to enable accurate budget tracking.Management of a team of four Marketing Consultants.Improvement in the working relationship with parent company (Groupe Bull, Paris) resulting in more effective assets being delivered for use in UK and associated cost saving.

Houston, Texas, Us

Development of direct marketing plans & budget management for relevant product areas.Campaign delivery - approximately 80 per year - analysis & reporting.Development of house style for direct marketing, later adopted by HP Europe.Management of large cross category activities - 'Technology Roadshow', budget £60k.Increased response rates from 1 - 5 % to 5 - 45%.Supplier management - direct marketing & telemarketing agencies.Management of the transition to new database system - 60,000+ records.

Bachelor Of Business Studies, Marketing & Economics

Education record