Managing strategy, R&D and plant science team with the goal to create or maintain a differentiated market position within all markets Viscon Group is active.

RAY is part of YALA canvas lodges. Responsibilities are spread over RAY and YALA:- General management RAY organisation- Define and execute RAY strategy in line with market developments. - Optimise RAY P&L by efficient production and process optimisation- Lead category management and high-end marketing strategy at YALA- Program manager innovations at YAL A (new products, efficiency, and optimisation projects). RAY (part of YALA canvas Lodges) is a distinguished designer of high-end tensile structures for the event, glamping and leisure industry. Our signature creations are used worldwide by leading festivals and resorts. Raw luxury and natural shapes are the key elements.

Responsibilities: - Define EMEA strategy, budget goals and key projects for the blackberry business in the next 5 years in alignment with cross functional teams spread over Europe.- End responsible for P&L of the EMEA blackberry business.- Production planning with the aim to flatten to curve (year-round availability without huge production peaks) by spreading production over varieties, regions and technologies. - Breeding goals. Set breeding goals for next 10 years based on production windows, consumer preferences, market demands and grower economics. - Variety management. Managing the berry variety mix by introducing new varieties and phasing out older varieties.

Responsibilities: - Team manager (5 FTE)- Member of commercial strategy team.- Lead of product and category strategy team. Translation of commercial strategy into 5 year product strategy including an innovation pipeline, NPD roadmap and category segmentation (tiered assortment). The strategy is defined in alignment with breeding, production, and the sales team to check feasibility.- Portfolio management. SKU optimization by managing the product lifecycle of existing SKU’s and introducing new SKU’s based on clear insights and market analyses on volume, prices and margin potential. - Variety management. Managing the berry variety mix based on consumer & market insights and profitability. - Project management. Lead of three strategic companywide projects. Leading multi-disciplinary European teams to investigate potential, feasibility and route to market. Project topics: replacing current packaging with a more sustainable (paper) pack, introduction of an organic line and repositioning of Driscoll’s strawberries. - Execution of NPD roadmap and innovation funnel including the definition of a communication and activation plan.- Part of worldwide Driscoll’s brand team to define repositioning of the Driscoll’s brand. Implemented in 2016/2017.

Manager marketing team Europe (3 FTE). Responsibilities of the team:- B2C online and offline marketing campaigns- B2B online and offline marketing campaigns & events- Product management- Category vision- Responsible for, or part of, several business wide projects

Developing marketing strategy on international level- Composing sales and marketing strategies per country based on current position in the market, including social media plan. - Development website product Closed Loop Feedback; design, look & feel and content.- Sales support by composing business cases based on best practices, whitepapers and looking into client needs to optimize products and services.End responsibility key accounts. - Strategic and tactical advice based on consumer market insights, in-depth analyses, internal goals of the client and regular client meetings - Presenting results in a relevant and convincing way helping to motivate the organization to provide a better customer experience (journey) by change or innovation- Guiding and coaching project team

ConceptSmaakwarenhuis de Lage Landen is an experience concept in which shopping, consuming and learning are the main focus. Smaakwarenhuis de Lage Landen offers tasteful food & beverage products, from the Lowlands and with a transparent origin. Together with the investor I started end 2010 to translate the basic ideas into the final concept. In March 2012 the first store opened, the second will open on short notice.Responsibilities- General management: coordinating schedules (prioritizations) and project management - External communication: creating awareness, opening activities, pop-up store, PR, social media, design website and preparation web store. - In store communication; set up in store communication including; digital communication, packaging, pricing and newsletter. - Selecting all packaging used in Smaakwarenhuis tuned on look & feel Smaakwarenhuis

- Translation of basic ideas (mood boards) into the final concept based on competitive analyses, consumer needs and a feasibility study. - Departments: defining assortment, set-up and commercial targets for bakery, fish and lunch counter. All products are very tasteful from traceable origin and produced in an honest way.

Responsibilities:Team management (3 to 7 people), consultancy, speaker at conferences, end responsibility for large accounts like: Maxeda (V&D, De Bijenkorf, Hunkemoller, M&S Mode), HEMA, Albert Heijn, Wehkamp, fashion magazine Textilia and Zeeman.

End responsibility for medium accounts.

Supporting Key Account Manager and responsible for small accounts.

Project Manager. Supporting (Key) Account Manager.