Sandra Marcella Hodgson, Ma Email & Phone Number

Excel in solutions development, tackling opportunities and challenges with enthusiastic approaches to collaboration, planning, and implementation. Background in journalism, corporate, and agency settings equip me with a unique skill set, enabling me to craft enterprise-wide communication strategies, facilitate cross-departmental projects, and consistently deliver on-time, on-budget results.Corporate Communications | Messaging Strategies | Integrated Content Marketingsandrah2024@outlook.com A proven track record of leadership and team management, consistently surpassing communication objectives in collaboration with company leaders and colleagues while supporting team members' growth and professional development. Core Competencies:Corporate CommunicationsBrand Positioning and Management Marketing & Communications StrategiesContent Strategy & DevelopmentProject and Event Management Public Relations Media RelationsCrisis CommunicationsDigital MarketingLeadership and Mentoring Budget Management Personnel ManagementDigital proficiencies including Cision, Meltwater, MuckRack, Sitefinity Content Management System, email and social media marketing platforms Accomplishments:Led integrated marketing communications efforts for a medical device client launching its line of hearing device products into a new market category for over-the-counter devices. After one year, the brand, virtually unknown to consumers upon launch in August 2022, climbed to 14% consumer awareness nationally by September 2023, and garnered earned media coverage of 4B+UVM by December 2023.Established the communications department for the American Board of Obstetrics and Gynecology, creating standardized communications across channels. Led rebranding efforts to modernize the organization's identity, including development and launch of the newly branded website, worked in collaboration with IT to develop a multi-functional physician portal, and conceptualized and facilitated launch of the organization's consumer-facing OB-GYN educational site.Led the marketing initiatives for The Heart Hospital Baylor Plano and The Heart Hospital Baylor Denton, including the integrated marketing launch of nine outpatient clinics. Also, in conjunction with the system's IT division, led the migration of three separate hospital sites into one internally hosted platform, eliminating external hosting and maintenance fees, resulting in significant savings.