Showbie is the Hybrid Learning Platform that brings the classroom together in one, easy to use app. Inside of the class or out, Showbie helps teachers deliver personalized feedback and assessment to every student.

Sister company of Drivewyze Inc.

Project management of Drivewyze marketing campaigns - planning, execution, and reporting.

Working with multiple departments (customer experience/success, product management, development, operations, and sales teams) to gain buy-in, plan, and execute holistic B2C and B2B marketing campaigns that support lead gen, conversion and revenue goals. Additionally, building relationships with mobile app partners, state trucking associations, and channel partners, to carry out campaigns that deliver. I developed the company's reporting system that informs stakeholders on marketing KPIs, while proving out ROI for marketing spend.

Worked with sales teams and partner management to build and report on a variety of marketing tactics.

Planned and implemented marketing strategies for various B2B and B2C product portfolios across multiple companies, and proved the viability of investing and/or reinvesting in products, programs or promotions. Created, tracked and evaluated marketing campaigns, as well as compiling and analyzing of market research.Developed and coordinated collateral to support sales team, and advised clients on marketing strategy when required.Building Strategic Partnerships - Planned and executed media trades and coordinate co-marketing efforts with producers and manufacturers, and strengthened relationships with external partners including Canadian and international carriers as well as relevant outdoor associations/programs.Digital Tasks - Managed content, tracking and analyzing of website activity and enhanced SEO through relevant link building, metadata, social sharing and keywords. Created and developed strategic relationships with partners to increase content for the website, e-mail campaigns, and social media platforms. Managed and monitored efforts on Facebook, Google, LinkedIn, Twitter, and other emerging/relevant social media platforms and their advertising opportunities

Sales & Marketing - Websites and Marketing Services (print, digital, branding)•Sales prospecting, cold calling, product demos, sales calls and account management (Highrise CRM)•Built a go-to-market plan and lead gen campaigns for Box Clever Education (education specific website and intranet solutions)•Conducted qualitative market research via focus groups and interviews•Planned tradeshow and conference strategies•Built social media strategies for clients•Helped plan, track and manage SEO projects•Responded to RFPs

•Created of e-mail campaigns, webinars, and advertisements.• Planned and disseminated internal and external communications•Worked with sales team to plan for attendance at tradeshows, and reporting to marketing manager and CIO•Worked with partner technology companies and applying co-marketing funds to various client events•Expense reconciliation, flight bookings, creating sales reports, responding to various RFPs and creating submissions for Microsoft Partner Awards