Sandra Moore Email and Phone Number
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As a Senior Marketing Executive, I’ve carved a distinguished career in steering large-scale marketing initiatives, leveraging my expertise in sales-driven strategies across dynamic industries such as Automotive, Consumer Goods, Apparel, and Technology.Thriving in complex, matrixed environments, I’ve managed marketing budgets of up to half a billion dollars ($500M) and led teams of 20+, consistently delivering breakthrough digital and omnichannel marketing solutions.Today, I'm excited to lead Sporting KC, the major league soccer team, as their first Chief Marketing Officer, leading brand strategy and marketing. In my role as Vice President of Brand Marketing at Hanes Brands, Inc., I was appointed by the Chief Customer Officer to spearhead a full-scale marketing strategy pivot. Overhauling brand positioning for iconic brands like Hanes, Maidenform, Bali, and Playtex, I successfully built digital ecosystems, resulting in a brand lift of +9.7 ppt, a 22% increase in search, and a significant improvement in brand health within 60 days of the campaign launch.My leadership journey includes serving as the Chief Marketing Officer (CMO) at Auto Services Unlimited, where I played a pivotal role in the strategic expansion from used cars into new cars. Leading customer experience through marketing touchpoints with 11 dealerships, I achieved an 18% increase in sales through targeted marketing strategies, even in a location-challenged dealership competing with top Kia dealerships in the US.During my tenure as Vice President of Marketing at FordDirect, I was appointed by the CEO to turn around the tarnished brand opinion and energize the corporate brand. Reducing the overall budget expense by 13%, I also surpassed dealer satisfaction goals and designed a growth-centric GTM plan that transformed disjointed product launches into a cohesive product portfolio.My career journey reflects not only a commitment to driving revenue growth, boosting market share, and improving brand presence but also a passion for creating powerful consumer experiences that resonate. With a blend of strategic vision and hands-on leadership, I continue to leave a lasting impact in the world of marketing.
Sporting Kansas City
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Chief Marketing OfficerSporting Kansas City Nov 2024 - PresentKansas City, Missouri, Us
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Vice President Digital MarketingHanesbrands Inc. Mar 2024 - Nov 2024Winston-Salem, Nc, UsAppointed as company’s top digital marketer, I oversee the investment, strategy and planning of retail media and media networks for B2B customers (Amazon, Target, Walmart, Macy’s, Kohl’s) for the innerwear business. In addition, I drive the digital ecosystem for Hanes with mar-tech stack across brands and businesses. -
Vice President, Brand MarketingHanesbrands Inc. Jan 2022 - Nov 2024Winston-Salem, Nc, UsI was sought out by the Chief Customer Officer to lead a full-scale marketing strategy pivot for Hanes, Maidenform, Bali, and Playtex brands, managing a budget of $35M (gained approval 42% increase in 2024). I successfully launched the first cross-category campaign for Hanes Originals, achieving remarkable results with a brand lift of +9.7 ppt, 22%+ search growth, and a +17 ppt increase in brand health within 60 days. Additionally, I hired a creative agency for Maidenform, driving a 28%+ sales increase for shapewear and capturing 8% cost savings through a rigorous creative process and success at major retailers including Target, Walmart and Amazon.Taking charge of media agency operations, I increased conversions to owned sites 18% through strategic thinking and improved monitoring.
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Chief Marketing Officer, North Coast Automotive GroupAuto Services Unlimited 2021 - 2022Independence, Ohio, UsAs the company’s first Chief Marketing Officer, I played a pivotal role in the strategic expansion from used cars to new cars, managing a $14M budget and a team of 3.Spearheading the creation of a corporate brand, I developed brand pillars and a cultural framework, crafting a compelling corporate value proposition.I facilitated an 18% increase in sales for Kia of Streetsboro, marking the dealership’s best-ever performance from March to May 2021 by implementing targeted marketing strategies.Finally, leading diverse marketing campaigns across search, linear, digital, and social media channels, I contributed to an impressive 30%+ revenue growth. -
Independent ConsultantCatalystxl 2020 - 2022Detroit, Michigan, UsAs a strategic liaison for a startup, I was recruited to facilitate communication between customers, management, and the sales team.My role involved gaining an in-depth understanding of customer needs and providing recommendations for tailored solutions.I successfully forged valuable connections, linking the organization with key personnel in Fortune 500 companies, contributing to the company's growth and market presence. -
Vice President Of MarketingForddirect 2018 - 2020Dearborn, Mi, UsAs the strategic leader appointed by the CEO, I orchestrated a remarkable turnaround for a tarnished brand and revitalized the corporate image ahead of the company's 20th anniversary.Steering overall creative direction and visual language, I aligned product marketing, brand marketing, events, and communications. My leadership resulted in a 13% reduction in the budget with a 4.7/5.0 dealer satisfaction, surpassing the 4.0 goal. I crafted a growth-centric go-to-market plan for a new product launch, transforming single product launches into a cohesive portfolio. Notably, I achieved a 200% increase in consumer-facing digital product enrollment, securing high satisfaction and support from the leadership team. -
Vice President, Digital Retail SolutionsForddirect 2017 - 2018Dearborn, Mi, UsWhen I first joined FordDirect, I undertook a pivotal role to enhance dealer satisfaction with the company’s digital marketing products (SEO, SEM, Display, Social Media Marketing and Websites), influencing top- and bottom-line revenue growth.Spearheading overall digital product strategy development and implementation, I fortified marketing collaboration with US dealers through Master Service Agreements (MSAs) and metrics-driven contracts, ensuring optimal satisfaction.By intensively consulting and communicating, I rejuvenated dealer relationships and introduced a digital, performance-driven program that amplified product enrollment from 60% to 98% within one year, averting the company from dissolution.Notably, I orchestrated the most successful digital product launch, deploying stage-gate processes for a groundbreaking dealer website rollout.
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Vice President Of MarketingCaltex 2014 - 2016Schertz, Tx, UsAppointed to the executive leadership team as the highest-ranking marketing leader, I orchestrated a strategic overhaul to drive revenue growth, expand market share, and enhance brand visibility.Establishing the company's marketing group from the ground up, I focused on short- and long-term corporate and product marketing strategy development, process standardization, and targeted brand positioning.My efforts resulted in the successful development of targeted go-to-market plans, securing two high-value corporate accounts and generating $16M in revenue.Additionally, I strengthened our market position with a 60% uplift in positive reputation scores through the design of a new corporate brand identity integrated with social and reputation management processes. -
Director Of Marketing And AdvertisingGeneral Motors 2013 - 2014Detroit, Michigan, UsI culminated my GM tenure leading brand marketing and advertising for Buick and GMC, overseeing a budget of $500M, and managing a team of 56 professionals. Notably, I championed the Experience the New Buick campaign, challenging outdated brand perceptions and showcasing the shock and delight of discovering a Buick, driving record-breaking sales for 17 months. Additionally, I spearheaded the GMC + NFL partnership, serving as the official partner for Monday Night Football, Superbowl activations, and ESPN’s ESPY Awards. Leading the creative development with the NFL, I achieved significant ROI through media investments, including the Monday Night Football opener that garnered 9M viewers for 16 weeks.Furthermore, I elevated GMC Truck’s brand awareness to peak levels through the award-winning SierraExperience parallax digital execution. -
Director Of Customer ExperienceGeneral Motors 2011 - 2013Detroit, Michigan, UsI shaped GM’s overall customer experience across all US brands, integrating consistent key marketing messaging, creation of global core values, and benchmarks used for customer satisfaction (CSAT). A highlight of my career: I also created and instituted the Core Values for the GM Global Enterprise.
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Zone Manager CadillacGeneral Motors 2009 - 2011Detroit, Michigan, UsI effectively managed Cadillac's largest sales region, navigating challenges in the automotive industry. My team contributed to $750M in revenue for GM, achieving recognition as the #1 market for US luxury vehicle sales and profits. A key accomplishment was leading the development of the Regional Leasing Strategy—a targeted incentive approach utilizing additional finance companies in lease-preferred markets, enhancing the brand’s competitive position.My earlier GM roles (1995 – 2011):Digital Marketing Manager | Sales & Marketing Manager | Regional Marketing Manager - Luxury Brands
Sandra Moore Skills
Sandra Moore Education Details
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Northwestern University - Kellogg School Of ManagementChief Marketing Officer Program -
Loyola University ChicagoMaster Of Business Administration - Mba
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The University Of Texas At AustinAdvertising
Frequently Asked Questions about Sandra Moore
What company does Sandra Moore work for?
Sandra Moore works for Sporting Kansas City
What is Sandra Moore's role at the current company?
Sandra Moore's current role is Senior Marketing Executive: Digital Marketing • Data-Driven Approach • Brand Transformation ➸ Driving powerful consumer experiences, market relevance, and lasting impact via expertise and servant leadership..
What is Sandra Moore's email address?
Sandra Moore's email address is sandra.kinney@gm.com
What is Sandra Moore's direct phone number?
Sandra Moore's direct phone number is +121090*****
What schools did Sandra Moore attend?
Sandra Moore attended Northwestern University - Kellogg School Of Management, Loyola University Chicago, The University Of Texas At Austin.
What are some of Sandra Moore's interests?
Sandra Moore has interest in Economic Empowerment, Digital Marketing, Marketing For Gurus, Arts And Culture, Fishing.
What skills is Sandra Moore known for?
Sandra Moore has skills like Digital Marketing, Marketing, Advertising, Marketing Strategy, Sales, Automotive, Market Planning, Account Management, Customer Retention, Competitive Analysis, Online Advertising, New Business Development.
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