Chief Marketing Officer
Current
Nov 2024 - Present
AeroLeads people directory · profile
Sandra Moore Email & Phone Number
Senior Marketing Executive: Digital Marketing • Data-Driven Approach • Brand Transformation ➸ Driving powerful consumer experiences, market relevance, and lasting impact via expertise and servant leadership.
at
Sporting Kansas City
1 work email found
@hanesbrands.com
5 phones found area 210 and 313
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Marketing Executive: Digital Marketing • Data-Driven Approach • Brand Transformation ➸ Driving powerful consumer experiences, market relevance, and lasting impact via expertise and servant leadership.
Location
Greensboro--Winston-Salem--High Point Area, United States, United States
Who is Sandra Moore? Overview
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Quick answer
Sandra Moore is listed as Senior Marketing Executive: Digital Marketing • Data-Driven Approach • Brand Transformation ➸ Driving powerful consumer experiences, market relevance, and lasting impact via expertise and servant leadership. at Sporting Kansas City, based in Greensboro--Winston-Salem--High Point Area, United States, United States. AeroLeads shows a work email signal at hanesbrands.com, phone signal with area code 210, 313, and a matched LinkedIn profile for Sandra Moore.
Sandra Moore previously worked as Chief Marketing Officer at Sporting Kansas City and Vice President Digital Marketing at Hanesbrands Inc.. Sandra Moore holds Chief Marketing Officer Program from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Sporting Kansas City
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{first}.{last}@hanesbrands.com
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Profile bio
About Sandra Moore
As a Senior Marketing Executive, I’ve carved a distinguished career in steering large-scale marketing initiatives, leveraging my expertise in sales-driven strategies across dynamic industries such as Automotive, Consumer Goods, Apparel, and Technology.Thriving in complex, matrixed environments, I’ve managed marketing budgets of up to half a billion dollars ($500M) and led teams of 20+, consistently delivering breakthrough digital and omnichannel marketing solutions.Today, I'm excited to lead Sporting KC, the major league soccer team, as their first Chief Marketing Officer, leading brand strategy and marketing. In my role as Vice President of Brand Marketing at Hanes Brands, Inc., I was appointed by the Chief Customer Officer to spearhead a full-scale marketing strategy pivot. Overhauling brand positioning for iconic brands like Hanes, Maidenform, Bali, and Playtex, I successfully built digital ecosystems, resulting in a brand lift of +9.7 ppt, a 22% increase in search, and a significant improvement in brand health within 60 days of the campaign launch.My leadership journey includes serving as the Chief Marketing Officer (CMO) at Auto Services Unlimited, where I played a pivotal role in the strategic expansion from used cars into new cars. Leading customer experience through marketing touchpoints with 11 dealerships, I achieved an 18% increase in sales through targeted marketing strategies, even in a location-challenged dealership competing with top Kia dealerships in the US.During my tenure as Vice President of Marketing at FordDirect, I was appointed by the CEO to turn around the tarnished brand opinion and energize the corporate brand. Reducing the overall budget expense by 13%, I also surpassed dealer satisfaction goals and designed a growth-centric GTM plan that transformed disjointed product launches into a cohesive product portfolio.My career journey reflects not only a commitment to driving revenue growth, boosting market share, and improving brand presence but also a passion for creating powerful consumer experiences that resonate. With a blend of strategic vision and hands-on leadership, I continue to leave a lasting impact in the world of marketing.
Listed skills include Digital Marketing, Marketing, Advertising, Marketing Strategy, and 46 others.
Current workplace
Sandra Moore's current company
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11 roles · 17 years
Sandra Moore work experience
A career timeline built from the work history available for this profile.
Vice President Digital Marketing
Appointed as company’s top digital marketer, I oversee the investment, strategy and planning of retail media and media networks for B2B customers (Amazon, Target, Walmart, Macy’s, Kohl’s) for the innerwear business. In addition, I drive the digital ecosystem for Hanes with mar-tech stack across brands and businesses.
Mar 2024 - Nov 2024
Vice President, Brand Marketing
I was sought out by the Chief Customer Officer to lead a full-scale marketing strategy pivot for Hanes, Maidenform, Bali, and Playtex brands, managing a budget of $35M (gained approval 42% increase in 2024). I successfully launched the first cross-category campaign for Hanes Originals, achieving remarkable results with a brand lift of +9.7 ppt, 22%+ search.
Jan 2022 - Nov 2024
Chief Marketing Officer, North Coast Automotive Group
As the company’s first Chief Marketing Officer, I played a pivotal role in the strategic expansion from used cars to new cars, managing a $14M budget and a team of 3.Spearheading the creation of a corporate brand, I developed brand pillars and a cultural framework, crafting a compelling corporate value proposition.I facilitated an 18% increase in sales for.
2021 - 2022
~1 yr
Independent Consultant
As a strategic liaison for a startup, I was recruited to facilitate communication between customers, management, and the sales team.My role involved gaining an in-depth understanding of customer needs and providing recommendations for tailored solutions.I successfully forged valuable connections, linking the organization with key personnel in Fortune 500.
2020 - 2022
~2 yrs
Vice President Of Marketing
As the strategic leader appointed by the CEO, I orchestrated a remarkable turnaround for a tarnished brand and revitalized the corporate image ahead of the company's 20th anniversary.Steering overall creative direction and visual language, I aligned product marketing, brand marketing, events, and communications. My leadership resulted in a 13% reduction in.
2018 - 2020
~2 yrs
Vice President, Digital Retail Solutions
When I first joined FordDirect, I undertook a pivotal role to enhance dealer satisfaction with the company’s digital marketing products (SEO, SEM, Display, Social Media Marketing and Websites), influencing top- and bottom-line revenue growth.Spearheading overall digital product strategy development and implementation, I fortified marketing collaboration.
2017 - 2018
~1 yr
Vice President Of Marketing
Appointed to the executive leadership team as the highest-ranking marketing leader, I orchestrated a strategic overhaul to drive revenue growth, expand market share, and enhance brand visibility.Establishing the company's marketing group from the ground up, I focused on short- and long-term corporate and product marketing strategy development, process.
2014 - 2016
~2 yrs
Director Of Marketing And Advertising
I culminated my GM tenure leading brand marketing and advertising for Buick and GMC, overseeing a budget of $500M, and managing a team of 56 professionals. Notably, I championed the Experience the New Buick campaign, challenging outdated brand perceptions and showcasing the shock and delight of discovering a Buick, driving record-breaking sales for 17.
2013 - 2014
~1 yr
Director Of Customer Experience
I shaped GM’s overall customer experience across all US brands, integrating consistent key marketing messaging, creation of global core values, and benchmarks used for customer satisfaction (CSAT). A highlight of my career: I also created and instituted the Core Values for the GM Global Enterprise.
2011 - 2013
~2 yrs
Zone Manager Cadillac
I effectively managed Cadillac's largest sales region, navigating challenges in the automotive industry. My team contributed to $750M in revenue for GM, achieving recognition as the #1 market for US luxury vehicle sales and profits. A key accomplishment was leading the development of the Regional Leasing Strategy—a targeted incentive approach utilizing.
2009 - 2011
~2 yrs
3 education records
Sandra Moore education
Chief Marketing Officer Program
Northwestern University - Kellogg School Of Management
Master Of Business Administration - Mba
Loyola University Chicago
Bachelor Of Science - Bs, Advertising
The University Of Texas At Austin
FAQ
Frequently asked questions about Sandra Moore
Quick answers generated from the profile data available on this page.
What company does Sandra Moore work for?
Sandra Moore works for Sporting Kansas City.
What is Sandra Moore's role at Sporting Kansas City?
Sandra Moore is listed as Senior Marketing Executive: Digital Marketing • Data-Driven Approach • Brand Transformation ➸ Driving powerful consumer experiences, market relevance, and lasting impact via expertise and servant leadership. at Sporting Kansas City.
What is Sandra Moore's email address?
AeroLeads has found 1 work email signal at @hanesbrands.com for Sandra Moore at Sporting Kansas City.
What is Sandra Moore's phone number?
AeroLeads has found 5 phone signal(s) with area code 210, 313 for Sandra Moore at Sporting Kansas City.
Where is Sandra Moore based?
Sandra Moore is based in Greensboro--Winston-Salem--High Point Area, United States, United States while working with Sporting Kansas City.
What companies has Sandra Moore worked for?
Sandra Moore has worked for Sporting Kansas City, Hanesbrands Inc., Auto Services Unlimited, Catalystxl, and Forddirect.
How can I contact Sandra Moore?
You can use AeroLeads to view verified contact signals for Sandra Moore at Sporting Kansas City, including work email, phone, and LinkedIn data when available.
What schools did Sandra Moore attend?
Sandra Moore holds Chief Marketing Officer Program from Northwestern University - Kellogg School Of Management.
What skills is Sandra Moore known for?
Sandra Moore is listed with skills including Digital Marketing, Marketing, Advertising, Marketing Strategy, Sales, Automotive, Market Planning, and Account Management.
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