It's easy to get overwhelmed by social media. I empower organizations and social media managers to use social media strategically, efficiently, and with their goals in mind. You shouldn't feel like you work for the platforms; The platforms should work for you.Having worked in social media since 2011, my goal is to use my knowledge to help others go beyond the latest updates, trends, and tips to understand what works best for them, based on their own goals, resources, content, and audience.ORGANIZATIONS I WORK WITH- Non-profits- Post-secondary institutions- For-profit businessesWHO I WORK WITH- Executive directors and CEOs- Marketing teams- Social media managersMY SERVICES- Social media strategy- Ongoing social media management- Training for new social media managers and marketing teams (customized training available)- Crisis communicationsHOW WE MIGHT WORK TOGETHERIt all starts by having a chat about your social media challenges and needs. If you decide you would like my support, we would discuss whether you need a social media strategy and/or ongoing social media management. We can also discuss training for team members, and crisis communications support if that's a gap you feel you need help with.TESTIMONIAL"As a non-profit organization most of our social media work has been off the side of our desk. Having Sandra’s expertise and guidance has completely changed our approach. She has helped us understand the best use of various channels, encouraged and guided us in developing a more effective social media strategy that is already showing great results in engaging through social media. ~ Sheli O'Connor, Hospice of Waterloo Region.A QUESTION TO CONSIDER: What would social media success look like to you? The answer can help guide a lot of your efforts.LET’S CONNECT: If you’re interested in learning more about how I can help support your social media efforts, feel free to send me a message on LinkedIn or email sandra@platypusmarketing.ca.WHY I NAMED MY COMPANY AFTER A PLATYPUSI get this question a lot. So, the platypus is often described as three animals in one (one part beaver, one part otter, and one part duck). Social media managers are also unique in that they have to be strategic, creative, and technical. Because of this unique mix of skills, I thought the platypus was the best equivalent to this breed of marketer.