Manage and produce all marketing and communications for a luxury hotel group of 15 properties inSouth Africa.Responsibilities:• Marketing and communications strategy development, aligned with company objectives for top marketpositioning.• In-depth analysis and revamp of past marketing initiatives, to increase reader engagement and attract aglobal audience.• Development of successful action plans through definition of project goals/timelines – working withsenior managers to produce/publish photographic and video content; analysis of social media metrics evaluating campaign efficiency.

Assisted the Marketing Manager with all social media-related work, including newsletters and produced content for Grub & Vine; Culture Wine Bar; Chef’s Studio, Her Wine; Metropolitan Getup.Responsibilities• Drove content creation for clients, creating compelling messages that delivered measurable results withtarget audiences.• Created persuasive pitches to secure new business and expand client base.• Managed impactful influencer campaigns with top influencers to drive consumer engagement and amplify brand message.• Supported the Communications Manager: Managed social media schedules, crafted engaging copy,maintained effective lines of communication, forged and strengthened stakeholder relationships.