Sandra Nelson Email & Phone Number

Waterloo, On, Ca

New York, Ny, Us

Tasked with building the global product marketing and channel marketing strategy, function and execution at Videri.

Irvine, California, Us

Kitchener, On, Ca

As the Director of Growth Marketing I am responsible for revenue generating marketing strategies and tactics, to deliver pipeline growth quarter over quarter for our SaaS product as well as add-ons and services. Key accomplishments include establishing marketing best practices for strategy and planning, building quarterly plans for MQL/pipeline growth, re-modeling KPIs, managing a team of customer, design, product and acquisition marketers. Responsible for Product Marketing and Analyst Relations for the last 7 months.

Waterloo, On, Ca

I support the OpenText Core SaaS application, helping to drive adoption of SaaS applications and services and grow market share and revenue, as well as act as a global evangelist in support of the sales force and channel.

Mississauga, On, Ca

-Global Director of Field and Channel Marketing, managing a team of 12 amazing Field and Channel Marketers around the globe!-Set global strategy for field and channel marketing for SaaS-Created marketing and approval processes, planning cycles, KPI measurement, tracking tools and reporting templates for the SLT-Analytics, regional and global communications, budget management, product launches, SLT Reporting and so much more...

Waterloo, Ontario, Ca

Create strategy, build marketing communications, campaigns and tactics, and manage client relationships in the carrier, distribution and reseller channels. Clients include Verizon, AT&T, T-Mobile, Bell, Rogers, TELUS, Best Buy, Staples, Amazon etc. Drive brand and pipeline at the regional and national level for SaaS and hardware.

St. Jacobs, Ontario, Ca

Worked with clients to create brand strategies, messaging, and campaigns in the B2B and B2C space. Managed accounts primarily in the healthcare vertical, including Eli Lilly, Pfizer, GlaxoSmithKline, Hoffmann-La Roche and Novartis, to name a few.

Managed account relationships and advertising programs with clients in both business to business and consumer. Industries worked in include manufacturing, high tech, packaged goods/food products etc.

Master Of Arts, Political Science

Digital Marketing Certificate, Digital Communication And Media/Multimedia