Sandra O'Farrell Email & Phone Number

County Mayo, Ireland

Castlebar, Co. Mayo

Castlebar, Co. Mayo

I am responsible for all Social Media for the complex having created and implemented a full digital marketing plan. In addition to all managing all sales & events.Core responsibilities include: Day to day management of all Social Media Channels. I am responsible for sourcing and the creation of content in video, photo and blog form. One of the main driving forces I use on social media arepromoted campaigns, mainly targeting audiences for ticket sales and hotel breaks. E-zines: I am also responsible for overseeing the release of up to 4 e-zines a weekfrom Harlequin Hotel, TF Royal Hotel and Royal Theatre. These e-zines mirror thetheme of current Social Media campaigns to reinforce campaign messagesWebsites: Through the use of content management systems, responsibility forwebsite content, maintenance of Royal Theatre and Harlequin Hotel website.Creation and development of a fresh website for the TF Royal Hotel Review sites: Monitoring all review sites for management of the reputation of assetswithin Royal Quarter branding by responding to all posts/comments and feedback Complaint Management: Direct liaison for all customer complaints throughout thecomplex, all complaints from the complex come through my desk and I producea monthly report based on same. Customer Service: I am also responsible for Customer Service Training throughoutthe property and have written a programme on Customer Service which I continuallydeliver as part of new staff induction Charity/Sponsorships/Community Involvement: In addition to the management ofHotel assets I also overseen marketing activities for the many communitygroups that require marketing and digital support i.e. built websites and social mediachannels for Castlebar Adventure Duathlon and Inis Bigil Festival

Royal Quarter, Castlebar, Co. Mayo

I am responsible for the development of the social media strategy at the Royal Theatre, my job is dynamic and exciting.

Old Westport Road, Castlebar, Co. Mayo

Situated in the heart of Mayo and located just minutes from Westport the Mayo Convention Centre presents a modern conferences space with flexibility for conference, exhibition and private event use, as well as concerts and theatre.

Carrick-On-Shannon

The Landmark Hotel is a 4 star located in Carrick-on- Shannon Co. Leitrim. I was recruited asMarketing Manager for a maternity leave cover. My core responsibilitiesfor this role included: Management of the daily marketing requirements of the Hotel, including social mediamanagement (facebook, twitter, tripadvisor), website management, distribution ofmarketing material in the hotel (menus, posters, tent cards etc) The development and implementation of a social media strategy for the hotelparticularly in relation to the wedding market. The development and implementation of various advertising and promotionalcampaigns, with a particular focus on weddings and wedding relatedevents/campaigns. Budget management, I am mindful of budgets and spending in all aspects of this role,I constantly aim to bring projects in under budget; pricing negations play a large partin my current position.Competitor analysis, constantly monitoring what our local and national competitorsare doing in terms of pricing, promotions and advertising. Studying market trends and exploring ways of improving existing products andservices, and increasing profitability. Managing the production of promotional material for the hotel, including brochures,posters, print and radio advertisements and all materials related to marketingcampaigns Liaising with other internal departments such as sales, weddings, food and beverageand front office to provide support, assistance, marketing materials and or trainingwhen required. Event management; I was responsible for running regular events at the hotel. Mostnotably I coordinated with RTE to host a day of country music events as part of theRTE Big Music Week. Presenting regular updates and marketing suggestions tocompany directors or other senior managers Planning for seasonal events throughout the hotel for example, Christmas, Halloweenand Dinner Dances. Developing and negotiating packages to sell to our guests

Ireland

- Working with Clients across the West of Ireland to develop their Digital Marketing Skills.

Working for EI in Toronto in Telecommunications.

Marketing Executive – New Media, Entertainment and TelcomsEnterprise Ireland - Los Angeles

Managed the sales and marketing for SurfControl/Websence in Ireland

Gained vast experience in Finanacial Services, helped integrate new business culture, worked as a trainer. In total I worked for NIB for two years, I enjoyed my exerience there but felt the time was right to move on, so I went on to study for a masters.

Diploma In International Growth, International Business, Second Class Honours Grade 1

Master'S Degree, Marketing, Second Class Honours Grade 1

Business Studies, Management, Second Class Honours Grade 1