Being part of the Marketing team at Genesys was such an incredible journey. Eight years with six different responsibilities made this experience a passionate one, charged with deep knowledge of the four core areas of Marketing. In addition, I was able to learn from and execute with other marketing branches such as Branding, Public Relations, Content, Design, Product Marketing, Marketing Operations, Marketing Analytics and Competitive Intelligence. My responsibilities were around leading Latin America’s Marketing team toward our goals while managing and optimizing our budget, reaching our targets and being a top performer region in the world. In addition, designing strategies to increase Genesys competitive position in the market in alignment with the corporate strategy, feeding the demand generation funnel with new pipeline to create business opportunities for our internal customers: sales, presales, consultants, channels teams, business partners and distributors from LATAM. All of this, in collaboration with colleagues from other regions such as North America, Europe, Middle East, Asia Pacific, and Australia.

As the Sales Manager for Elsevier Andean Region, I was responsible for meeting the annual revenue targets and achieving long-term growth of overall Elsevier business in the territory. Next to that, I delivered the content value story to the customer and drove customer value perception of Elsevier content, products, and services. I Managed and closed (negotiated) all renewals (all products/solutions). Also, I actively opened doors (identified contacts) to drive new sales in territory while being responsible for new sales.Within my role as Manager, I was responsible for leading the team to the territory goals and for doing strategic account planning, ensuring appropriate input from other stakeholders, and focusing on the customer’s business strategy. A key role was to ensure alignment with my colleagues from our corporate offices from the Netherlands and to deliver holistic Elsevier value/revenue to our customer, in line with the institution’s strategic objectives, which was a task I executed with focus and determination.

As a member of Oracle License Management Services for Latin America division, I performed business planning and demand generation strategies for the assigned segment. I executed complex license management engagements/programs with customers and partners, following defined standard processes that aid in the proper management and distribution of Oracle products. I applied the expertise in contractual agreements, licensing policies, technical verification, compliance processes and other relevant areas to provide analysis and license management related advisement. I also worked with sales, customers, and business partners to ensure that compliance issues were resolved, while preserving business relationships. I drove the project planning, implementation, control, and communication of assigned engagements/programs. I partnered with other Oracle organizations in planning and conducting engagements/programs. I shared expertise and experience in mentoring others and contributed to cross-team projects aimed at leveraging best practices and increasing organizational effectiveness.I’ve advised customers in Ecuador, Colombia, Venezuela, Central America, Caribbean, Brazil and Mexico to implement strategies and manage projects with the sales teams in each region to develop demand generation initiatives. I also worked with Romanian operations and contracts team, and led negotiation processes with customers who were out of compliance with their Oracle’s software licenses agreements, to get their status back into compliance.

As a member of IBM's commercial department, I had the responsibility to strengthen the relationship with existing IBM customers and to obtain new customers in Mexico and Puerto Rico, together with the planning and execution of demand generation marketing programs, to grow sales pipeline and revenue. I managed the region of northern Mexico, with the goal of finding new business opportunities for the company, advising technology solutions for hardware, software, and services, according to the customer's industry, and following up with their current infrastructure environment. I also worked with a pool of IBM Product Specialists, Marketing Executives and Business Partners from Mexico, Puerto Rico and USA, discovering, developing and closing deals throughout the business cycle, participating from subsidiaries’ forecast meetings, and developing and implementing tactical marketing programs in conjunction with the extended teams.