Freelance Senior Graphic Designer
Current·Avon regional team (Mexico-Argentina): Conceptualization and development of brand positioning toolkits for Avon fragrances: this process includes proposal of creative moodboards (defining the voice tone of each brand and focused to the market), direction of model photo shooting (styling + shotlist) and product photo. Also the graphic execution for the launch of the fragrance in a sales brochure and in social media.·Avon Mexico: responsible for the graphic execution of the lingerie and home categories in the Fashion & Home brochure, the development of this creative process includes direction of model photoshooting and product photo.·“Los Quintero” artisan made sauces: Creation & brand positioning | Logo, corporate identity, social media material, product photo.·“Sabor a mí Café” specialty coffee shop located in Saltillo, Coahuila; MX: Graphic execution of logo, corporate identity, menu and social media material.·Hy Cite Royal Prestige): Conceptualization and development of brand positioning for human resources programs; design of corporate communication.