Report to GM of A&EEstablished consistent branding and positioning of A&E throughout clear internal and external communication. Launched the re-branding of the channel.Developed and executed branding and marketing strategy to increase ratings, rankings as well as brand awareness. Shaped marketing and media planning strategies based on insights gathered from data analysis and research studies.Stewardship of marketing plans. Constantly explore new ways to deliver the message in the right moment, to the right target at the right time. Oversaw On-Air Department, Digital, Affiliate Marketing and Social Media.Budget development and management.Training and staff development.Active and effective support of all revenue generating areas including: Ad Sales, Affiliates and Digital media sales. Accomplished to launch A&E on the basic tier in Mexico.

Report to VP of MarketingDeveloped a Pan-Regional and Local Branding, Marketing and Media Planning StrategiesSuccessfully worked along with Digital, Communications and On-Air Media planning department in order to develop of integrated and Multi-Platforms Marketing Campaigns Oversaw and approved local and pan regional media campaigns (Latam & US Hispanic)Delivered Marketing Effectiveness Reports (ROI) and Post-AnalysisEstablished and managed Marketing budgetLeaded, trained, and motivated a local marketing team with an eye towards maximizing results an optimizing ROI.Created a promotional Calendar by marketDirected media plans for Discovery en Español and Discovery Familia

Report to VP of Research & StrategyLeaded a Research Brand Team, providing a 360 strategic support to the networks (Entertainment and Lifestyle), from programming, marketing, off-air media planning as well as on-air media planning perspective.Established marketing and media planning strategies based on insights gathered from data analysis, campaign results, competitive spending, and the latest in market trends. Delivered Marketing Effectiveness Reports (ROI)Developed internal (on-air) and consumer (off-air) media planning benchmarks as well as promotional strategies Directed primary research projects (brand tracker, media tracker, qualitative and quantitative studies).

Report to VP of MarketingDeveloped and management of Off-Air strategies for all Discovery Networks Channels, both in Latin America and US Hispanic Market, including Discovery Channel, Discovery Kids, People + Arts, Animal Planet, Discovery Home & Health, Discovery Travel & Living, Discovery en Español, to growing networks’ viewer ship, strengthen the brands as well as generate opportunities with Ad Sales and Affiliate Sales to foster revenue.Oversaw Latin America and US Hispanic marketing budget. (+4 million dollars)Directed regional and local agencies to track channel performance and competition in each market on a quarterly basis. Leaded, trained, and motivated a Media Department, Local Agencies and Local Marketing Team with an eye towards maximizing results an optimizing ROI.Leaded negotiations with local and pan-regional vendors in order to maximize the advertising investment.Managed multiple external advertising agencies and vendors in Latin America (Colombia, Argentina, Mexico, and Brazil) and USA.Supervised and approved local and pan regional media campaigns

Worked with Marketing Director of Renault to determine the launch strategy for new products in the market. Oversaw and leaded a team of (5) media planners to develop an effective media strategy in order to support the Client in reaching marketing goals.

Oversaw and leaded a team of (4) media supervisors. Followed-up of local actions according to regional strategy in order to ensure that marketing goals were reached. Worked closely with the region to foster Brand Management best practices and developed media reports to Regional Offices. Evaluation of Global Campaigns that have to be adapted for regional or local markets. Supported new business development. Client: IBM, El Sitio, Motorola

Strategic media planning. Client: Deprisa (Correo Aereo Avianca), Sharp, Hoteles Royal, Fiscalia General de la Nacion, Productos Colombina, Caracol Radio, Lamy, Constructora Holguines, Hoteles Decameron