Head Of Marketing - Business Consultant – Advisor - @ Bookedmedia Llc
Current
Jan 2020 - Present
AeroLeads people directory · profile
Sandra Rojas Email & Phone Number
Sports and Entertainment Marketing Executive
at
BookedMedia
1 work email found
@aetn.com
1 phone found area 845
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Sports and Entertainment Marketing Executive
Location
United States
Who is Sandra Rojas? Overview
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Quick answer
Sandra Rojas is listed as Sports and Entertainment Marketing Executive at BookedMedia, based in United States. AeroLeads shows a work email signal at aetn.com, phone signal with area code 845, and a matched LinkedIn profile for Sandra Rojas.
Sandra Rojas previously worked as Head of Marketing - Business Consultant – Advisor - @ BookedMedia LLC at Bookedmedia and VP of Marketing Telemundo Sports and Universo at Nbcuniversal Telemundo Enterprises. Sandra Rojas holds Harvard Manage Mentor, Leading The Business from Harvard Business School.
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Email format at BookedMedia
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{first}.{last}@aetn.com
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Profile bio
About Sandra Rojas
A proven, strategic advertising and marketing professional with an unrivaled knowledge of the Latin American media markets (by living and working in different countries) and impeccable 17-year track record in the advertising and marketing industry. With deep expertise in multi cultural media planning, advertising campaigns and multi-partner promotions, possess and excellent work ethic, strong organizational, team building and strategic planning skills. Fluent in Spanish, have a solid understanding of US Hispanic Market and vast experience with audience measurements as well as strong negotiation skills and managing large budgets.Specialties: Marketing, Advertising, Media Planning, Consumer and Television Research, Latin America, US Hispanic Market, Product launches, Managing cross-functional/cross regional teams, 360 campaigns, Business Development, Financial Forecasting & Budget Management.
Listed skills include Media Planning, Advertising, Strategy, Marketing, and 39 others.
Current workplace
Sandra Rojas's current company
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12 roles · 34 years
Sandra Rojas work experience
A career timeline built from the work history available for this profile.
Vp Of Marketing Telemundo Sports And Universo
Jan 2017 - Jan 2020
Director Of Marketing Fox Deportes
Jun 2015 - Dec 2016
Director Of Marketing A&E Latin America
Report to GM of A&EEstablished consistent branding and positioning of A&E throughout clear internal and external communication. Launched the re-branding of the channel.Developed and executed branding and marketing strategy to increase ratings, rankings as well as brand awareness. Shaped marketing and media planning strategies based on insights gathered from data analysis and research studies.Stewardship of marketing plans. Constantly explore new ways to deliver the message in the right moment, to the right target at the right time. Oversaw On-Air Department, Digital, Affiliate Marketing and Social Media.Budget development and management.Training and staff development.Active and effective support of all revenue generating areas including: Ad Sales, Affiliates and Digital media sales. Accomplished to launch A&E on the basic tier in Mexico.
2012 - May 2015
Marketing & Strategy Manager
Discovery Communications
Report to VP of MarketingDeveloped a Pan-Regional and Local Branding, Marketing and Media Planning StrategiesSuccessfully worked along with Digital, Communications and On-Air Media planning department in order to develop of integrated and Multi-Platforms Marketing Campaigns Oversaw and approved local and pan regional media campaigns (Latam & US Hispanic)Delivered Marketing Effectiveness Reports (ROI) and Post-AnalysisEstablished and managed Marketing budgetLeaded, trained, and motivated a local marketing team with an eye towards maximizing results an optimizing ROI.Created a promotional Calendar by marketDirected media plans for Discovery en Español and Discovery Familia
2011 - Aug 2012
Marketing & Media Planning Research Manager
Discovery Communications
Report to VP of Research & StrategyLeaded a Research Brand Team, providing a 360 strategic support to the networks (Entertainment and Lifestyle), from programming, marketing, off-air media planning as well as on-air media planning perspective.Established marketing and media planning strategies based on insights gathered from data analysis, campaign results, competitive spending, and the latest in market trends. Delivered Marketing Effectiveness Reports (ROI)Developed internal (on-air) and consumer (off-air) media planning benchmarks as well as promotional strategies Directed primary research projects (brand tracker, media tracker, qualitative and quantitative studies).
2009 - 2011
~2 yrs
Off-Air Media Manager Latin America And Us Hispanic
Discovery Communications
Report to VP of MarketingDeveloped and management of Off-Air strategies for all Discovery Networks Channels, both in Latin America and US Hispanic Market, including Discovery Channel, Discovery Kids, People + Arts, Animal Planet, Discovery Home & Health, Discovery Travel & Living, Discovery en Español, to growing networks’ viewer ship, strengthen the brands as well as generate opportunities with Ad Sales and Affiliate Sales to foster revenue.Oversaw Latin America and US Hispanic marketing budget. (+4 million dollars)Directed regional and local agencies to track channel performance and competition in each market on a quarterly basis. Leaded, trained, and motivated a Media Department, Local Agencies and Local Marketing Team with an eye towards maximizing results an optimizing ROI.Leaded negotiations with local and pan-regional vendors in order to maximize the advertising investment.Managed multiple external advertising agencies and vendors in Latin America (Colombia, Argentina, Mexico, and Brazil) and USA.Supervised and approved local and pan regional media campaigns
2003 - 2009
~6 yrs
Media Director
Initiative Media
Worked with Marketing Director of Renault to determine the launch strategy for new products in the market. Oversaw and leaded a team of (5) media planners to develop an effective media strategy in order to support the Client in reaching marketing goals.
2001 - 2003
~2 yrs
Media Planner
Oversaw and leaded a team of (4) media supervisors. Followed-up of local actions according to regional strategy in order to ensure that marketing goals were reached. Worked closely with the region to foster Brand Management best practices and developed media reports to Regional Offices. Evaluation of Global Campaigns that have to be adapted for regional or local markets. Supported new business development. Client: IBM, El Sitio, Motorola
1999 - 2001
~2 yrs
Head Of Media Department
Cafam
1997 - 1999
~2 yrs
Media Director
Strategic media planning. Client: Deprisa (Correo Aereo Avianca), Sharp, Hoteles Royal, Fiscalia General de la Nacion, Productos Colombina, Caracol Radio, Lamy, Constructora Holguines, Hoteles Decameron
1995 - 1997
~2 yrs
Media Manager
Holguin & Asociados Publicidad
1993 - 1995
~2 yrs
2 education records
Sandra Rojas education
Harvard Manage Mentor, Leading The Business
Harvard Business School
Master In Strategic Managment Of Advertising, Advertising & Marketing
Fundación Universidad De Bogotá - Jorge Tadeo Lozano.
FAQ
Frequently asked questions about Sandra Rojas
Quick answers generated from the profile data available on this page.
What company does Sandra Rojas work for?
Sandra Rojas works for BookedMedia.
What is Sandra Rojas's role at BookedMedia?
Sandra Rojas is listed as Sports and Entertainment Marketing Executive at BookedMedia.
What is Sandra Rojas's email address?
AeroLeads has found 1 work email signal at @aetn.com for Sandra Rojas at BookedMedia.
What is Sandra Rojas's phone number?
AeroLeads has found 1 phone signal(s) with area code 845 for Sandra Rojas at BookedMedia.
Where is Sandra Rojas based?
Sandra Rojas is based in United States while working with BookedMedia.
What companies has Sandra Rojas worked for?
Sandra Rojas has worked for Bookedmedia, Nbcuniversal Telemundo Enterprises, Fox (Film, Tv And Sports), A&E Television Networks, and Discovery Communications.
How can I contact Sandra Rojas?
You can use AeroLeads to view verified contact signals for Sandra Rojas at BookedMedia, including work email, phone, and LinkedIn data when available.
What schools did Sandra Rojas attend?
Sandra Rojas holds Harvard Manage Mentor, Leading The Business from Harvard Business School.
What skills is Sandra Rojas known for?
Sandra Rojas is listed with skills including Media Planning, Advertising, Strategy, Marketing, Digital Media, Marketing Strategy, Digital Marketing, and Business Development.
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