- Courses 2024:Creative Research and Insights ExplorationEffective Digital CommunicationIntegrated Marketing CommunicationsCreative Writing- Thesis advisor and jury.

For more than five years I have been providing consultancy and communication services to companies, institutions and advertising agencies, including Tottus (for the "Compartiendo Sabiduría" project), BELCORP, PUCP, La Clinika, Studio A, Ojo de Pez, among others. I have worked both as a freelance copywriter and through agencies, as well as through my company "Experience S&M". To date, I have worked with more than 20 brands in different sectors such as textiles, food, insurance, wellness… Show more For more than five years I have been providing consultancy and communication services to companies, institutions and advertising agencies, including Tottus (for the "Compartiendo Sabiduría" project), BELCORP, PUCP, La Clinika, Studio A, Ojo de Pez, among others. I have worked both as a freelance copywriter and through agencies, as well as through my company "Experience S&M". To date, I have worked with more than 20 brands in different sectors such as textiles, food, insurance, wellness, fashion, cosmetics and personal care, cleaning and hygiene, logistics, digital marketing services, fintech and education. Show less

As Head of Institutional Content at PUCP, I led the content strategy across multiple platforms, including PuntoEdu Web and Social Media (Instagram, TikTok, Facebook, X, Youtube, LinkedIn), managed a team of over 20 professionals, managed external vendor relationships, and oversaw the office's annual budget.During my time in the role, we achieved several key milestones:- Building and strengthening PUCP's social media team.- Launching new programmes and products, such as "Con P de… Show more As Head of Institutional Content at PUCP, I led the content strategy across multiple platforms, including PuntoEdu Web and Social Media (Instagram, TikTok, Facebook, X, Youtube, LinkedIn), managed a team of over 20 professionals, managed external vendor relationships, and oversaw the office's annual budget.During my time in the role, we achieved several key milestones:- Building and strengthening PUCP's social media team.- Launching new programmes and products, such as "Con P de Patria" and the photo book "Y un día, volvimos".- Introduction of artificial intelligence tools for content creation.In 2023, we saw significant growth on the main social media platforms:Instagram: Views: +34.76% vs. 2022Followers: +18% vs. 2022Reach: +17.4% vs. 2022TikTok:Videos published: +139.67% vs. 2022Total actions: +65.27% vs. 2022Followers: +52.94% vs. 2022Facebook:Reach: +17.73% vs. 2022In addition, we have successfully executed over 20 institutional campaigns, advertising initiatives, positioning strategies and launched several new academic programmes - all organically. Show less

For 2 years I led the team of creative copywriters for the Ésika brand, reporting directly to the Communication and Marketing Department. This team is responsible for the creation of regular commercial campaigns, new product launches and thematic campaigns for the 14 countries where the brand is marketed.As part of Belcorp's digital transformation, I have participated in agile teams for two projects: the restructuring of the catalogue process and the reorganisation of the commercial… Show more For 2 years I led the team of creative copywriters for the Ésika brand, reporting directly to the Communication and Marketing Department. This team is responsible for the creation of regular commercial campaigns, new product launches and thematic campaigns for the 14 countries where the brand is marketed.As part of Belcorp's digital transformation, I have participated in agile teams for two projects: the restructuring of the catalogue process and the reorganisation of the commercial planning process.I have also been a communications and creativity consultant for Belcorp's Human Resources team and the Belcorp Foundation. Show less

I oversaw communications for Ésika's catalogue in Brazil, working closely with the assigned editorial team. Together with the product innovation teams, I supported the creation of concepts for new launches and new business proposals. I was in charge of creating content for the Ésika brand, with a focus on makeup and trends.

Responsible for the communication of the Makeup category. Responsible for internal communication for the sales force of all Belcorp brands. I participated in the creation of the new Tone of Voice and Style Guide for the repositioning of the Ésika brand in 2014, with the aim of empowering women by recognizing their achievements. I also participated in the creation and implementation of the new tone of voice and style guide for the repositioning of the L'Bel brand in 2010.