Sandra Sainte-Luce (Joussellin) Email & Phone Number

France

Neuilly-sur-Seine, Île-de-France, FR

• As Chief Marketing Officer, I established and led the Group's Marketing & Communication team to support its four strategic pillars: WEnvision (strategic consulting), SFEIR (technology expertise), SFEIR Institute.
• Design and manage the marketing strategy to enhance brand awareness and support growth across France, Belgium, and Luxembourg.
• Revamp the Group's visual identity and three websites.
• Reposition the brands, structuring and harmonizing messaging.
• Member of Direction Committee, aligning marketing priorities with the needs of agencies and cross-functional teams.
• Lead and restructuring of the team (up to 7 employees) spread across several sites and development of their skills development.

Paris, Île-de-France, FR

• ▶︎ Responsibilities: Creation and management of B2B Marketing activity
• Mission to create and structure Marketing B2B activity.
• Creation of Frichti for Business brand platform and website.
• Build and monitor lead generation program (SEA, nurturing emails, inbound marketing).KEY ACHIEVEMENTS:✔️ Creation of the brand platform and the Frichti for Business website.✔️ Creation of the project generation program.

• Project management in space layout for individuals: detailed preliminary design assembly of consultation files for companies, quotes, planning management, management of the relationship with the customer and supplier.
• Management and monitoring of the execution of the work until the reservations are lifted

Pleasanton, CA, US

• Responsibilities: Management of the European website and digital strategy for all Veeva solutions.▶︎ Website Lead
• Management of the European web strategy for all Veeva solutions: architecture, content management, design and traffic optimizations (UX, SEO, SEA) in collaboration with all European and US stakeholders
• Management of European SEA campaigns and SEO optimizations. ▶︎ Mobile App ManagementCreation and live management of Veeva events’ mobile apps for key Veeva events ▶︎ Agency management - digital agencyDrive relationship.

Pleasanton, CA, US

Responsibilities: Management of brand awareness and lead generation program of Veeva's Commercial solutions across Europe, in collaboration with EU SMB Sales Team.▶︎ Marketing StrategyDefinition and management of the field Marketing strategy dedicated to SMB audience for Europe. Develop and execute integrated marketing plans to meet business goals.▶︎ Lead.

Redmond, Washington, US

• Responsibilities: Lead marketing & branding strategies from definition to operational excellence (Consumer audience: families with children)B2C Brands: Office 2010, Office 365 Home Premium, MSN.fr▶︎ Communication.
• ''Glocal'' approach. Elaborate go-to-market MarCom plans: creative, media plan, events, social, brand content, experiential, PR, digital, Apps & retail co-marketing.
• Manage a multi-million € annual marketing budget.▶︎ Product LaunchDefinition of 360° communication and media plan for product launches of Office 2010, Office 365 Home Premium.▶︎ Media strategy
• Display, search, social, mobile, print, out of home (and DOOH), cinema, radio, TV
• Development and implementation of global advertising campaigns for France (Office 2010, Office 365, Windows 8 launch). Definition of the best media mix to achieve marketing goals.▶︎ Multi Channel campaign.
• Drive collaboration with internal stakeholders (Product, Marcom, Advertising, CRM, Web and Retail).

Redmond, Washington, US

• Responsibilities: Lead marketing & branding strategies from definition to operational excellence (BtoB audiences including ITDM, BDM, Dev)B2B Brands – Server & Tools and Development tools: Windows Azure, Windows.
• Development and implementation of global advertising campaigns for France for Windows Azure and Visual Studio.
• Definition with media agency, follow-up execution and continuous optimization of display campaigns challenging agencies to obtain the best ROI and performance related to KPI defined.▶︎ Event ManagementOrganization and.
• Communication, media, event agencies
• Develop, manage and follow-up execution of marketing campaigns in partnership with external agencies.KEY ACHIEVEMENTS:✔️ Drive success of “Microsoft Days through Partners”. Year results: 4 months, 12 partners, 12.

• Responsibilities: Drive all Marketing activity for Pivotal CRM.▶︎ Marketing & Communication strategyDrive and lead 360° Marketing strategy for Pivotal CRM solutions in France. Definition of Marketing strategy, budget.
• Communication, Press Relation, Event, Telesales agencies
• Drive relationship, develop, manage and follow-up execution of marketing campaigns in partnership with external agencies.KEY ACHIEVEMENTS:✔️ Redesign of all marketing tools and sales collaterals✔️ Major contribution to.

Redmond, Washington, US

• Managing training partner website updates and key contact with the communication agency
• Creation of monthly Microsoft Readiness’ newsletters (internal and external)
• Organizing and setting up Microsoft trainings partners (seminars, workshops, webcasts,etc)
• Monitoring Microsoft training partners program

Paris, Ile De France, FR

Master, Communication' Strategy & Management, Stratégie Et Management De La Communication

Efap Management, Efap Management

Interior Design

Baccalauréat Économique Et Social (Es)