Sandra Benson Carro Email and Phone Number
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• International insurance executive with over 18 years of experience working with complex multinational companies and brokers on insurance programs across markets in Latin America. • Global strategist with an MBA and over twenty-five years of cross-cultural experience in marketing, sales / business development and digital strategies driving results and exceeding objectives in various industry sectors (insurance, tourism and professional products).• Experience working directly with and managing teams located throughout North America, Latin America and Europe to ensure global brand identity while adapting to local country requirements.
Zurich Cover-More
View- Website:
- zurich.com
- Employees:
- 45683
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Zurich Cover-MoreMiami, Fl, Us -
Senior Account ExecutiveCover-More Group Dec 2024 - PresentNorth Sydney, New South Wales, Au -
Senior Account ExecutiveAig Jun 2018 - Dec 2024New York, Ny, Us -
Major Trading Partner Engagement Analyst For Latin AmericaQbe Insurance Oct 2015 - Jun 2018Sydney, New South Wales, Au• Facilitated strategy development by coordinating with senior leadership and Latin America distribution teams to share knowledge of complex business transformation actions and assist with organizational planning of strategic business objectives.• Developed strategies and initiatives for the LATAM Distribution teams to leverage with key stakeholders and underwriting team to increase business opportunities and drive revenue with global broking partners (Aon, Marsh, Willis Towers Watson, JLT and AJG). • Oversaw divisional Distribution projects by preparing status reports, leading project reviews, resolve issues and ensure alignment with established scope, deliverables, budgets and timelines. • Led implementation of Salesforce (CRM) project across LATAM to more efficiently and through data driven decisions increase relationships with customers and broker partners.• Project managed and facilitated Multinational accounts across LATAM to increase revenue and maintain customer satisfaction by liaising with various areas of the company (Finance, Claims, Reinsurance, Global Client Center, Underwriting and Distribution). -
Business Development ManagerStarr Companies Feb 2014 - Jul 2015New York, Ny, Us• Developed and implemented comprehensive business development plan for marketing core products of the travel Insurance business unit in North America and Puerto Rico.• Established, developed and maintained relationships with travel agents, tour operators, cruise lines and insurance agents/brokers (SalesForce.com).• Collaborated with a team that supported the development of business and increased new accounts by 20%.• Participated in the development of new products by assessing market requirements and opportunities.• Added value to the underwriting process by collaborating with producers and the underwriter to obtain a comprehensive understanding of account opportunities and coverage requirements.• Promoted the Starr Companies brand and the growth of profitable written premium.• Managed communication and extensive trade show presence (B2C and B2B) with a budget of over $100K per year and over 40 shows in 2014. -
Marketing Strategy & PlanningVisa Nov 2013 - Feb 2014Foster City, California, Us• Identified, developed, and evaluated marketing strategy, based on knowledge of objectives, and market characteristics.• Sales forecasting and strategic planning to ensure the profitability of products, or services, analyzed business developments and monitored market trends. -
Vp, Marketing And Product DevelopmentApril Americas Sep 2011 - Sep 2013Lyon, France, Fr• Implement rebranding program according to corporate guidelines to bring consistency and unification to companies and products in Latin America (Argentina, Colombia, Brazil, Mexico) that were previously under various local brands, then as CORIS and finally all branded APRIL.• Manage marketing budget for the U.S. ($250,000), launch and introduction of the APRIL brand in the U.S. market for travel insurance (AprilTravelProtection.com).• Oversee all online and offline marketing activities in the U.S. market: agency activities and internal graphic designer for SEO/SEM and SMM vision. • Develop strategy and vision for local corporate websites as April in Latin America and the U.S.• Support all local marketing activities for 6 April wholly owned companies and 12 (GSAs) general sales representatives throughout Latin America (Guatemala, Nicaragua, Costa Rica, Panama, Venezuela, Ecuador, El Salvador, Peru, Bolivia, Dominican Republic and the Caribbean). -
Regional Manager – Marketing, Product Development And OocAig Latin America Nov 2008 - Sep 2011New York, Ny, Us• Oversaw marketing and product development teams that implemented tactical programs in 15 markets (Argentina, Brazil, Colombia, Chile, Puerto Rico, Mexico, Guatemala, Honduras, El Salvador, Panama, Aruba, Jamaica, Ecuador, Venezuela and Uruguay) to achieve PnL goals. • Managed new product development process and collaborated with underwriters and local markets to develop unique products with value added benefits for target customers’ needs (i.e. FIFA Travel Program). • Managed all rebranding activities between AIG New York and offices in Latin America to Chartis brand. • Reported to Regional VP, A&H profit center in Miami with matrix reporting to A&H in New York headquarters. -
Regional Marketing Associate (Aig Lar)Aig Latin America Aug 2006 - Nov 2008New York, Ny, Us• Oversaw marketing team across Latin America (15 markets) and coordinated marketing to achieve sales goals.• Created pilot and rolled-out websites that promoted to brokers and customers the products developed to specific niches. Continuously updated and evolved to fit local needs. • Developed promotional material for marketing programs according to global brand guidelines across Latin American markets while collecting feedback from Management and Sales to optimize programs.• Created incentive contests to brokers and employees to increase revenue stream from new business channels (i.e.: Manchester United Contest). • Reported to Regional VP, SME profit center in Miami and matrixed to SME profit center in New York headquarters. -
Marketing ManagerElectrolux Professional May 2004 - Aug 2006Stockholm, Se- Responsible for developing and implementing product marketing plans, communications and strategic business development initiatives to aid in market penetration and channel development for the US, Canada and Lat Am- Lead and manage marketing team, agency and an annual budget of over $2 million for all marketing communications activities - Organize tradeshows (booth sizes of 3500 square feet) and events to support both national and international sales - Create marketing collateral and promotional materials for all three brands and across US, Canada, and Latin America -
Marketing Research Analyst (Intern)Ubs Private Banking Sep 2003 - Apr 2004Zurich, Ch Initiate, coordinate and complete a market research project on how to successfully target the female segment of investors in the Latin America Estimate potential of segment by analyzing past UBS efforts in other markets and by performing a benchmark analysis Design a survey questionnaire, conduct survey and gather data to draw conclusions using SPSS/Excel and make recommendations in a final report and presentation -
International Marketing Coordinator (Intern)Carnival Cruise Line Apr 2003 - Sep 2003Miami, Florida, Us Review, approve and monitor all national Canadian trade and consumer advertising campaigns Responsible for coordinating marketing plans and budgets for tour operators in Canada Manage and develop productive relationships with travel agents and General Sales Agents in the Benelux and Scandinavian markets Involved with creating and implementing business plans by collaborating effectively with the Director of International Sales in the Benelux and Scandinavian markets Coordinate with the media department to adapt collateral material for Scandinavian, Benelux and Canadian markets -
International Emarketing ManagerCosta Crociere Spa Jul 2000 - Aug 2002Genova, It Researched and advised on all online marketing trends in cruise, e-travel and search engine websites Researched, initiated and managed international marketing projects for Costa.it Investigated, planned, purchased and tracked all on and offline media campaigns for international markets; successfully launched advertising campaigns in both Europe and South America -
Account ManagerThird Age Media Oct 1998 - Mar 2000 Developed advertising partnerships with clients within ThirdAge.com properties Pursued and sold to own client base, bringing in more than $150,000 in revenues to ThirdAge.com Managed client presence online and facilitated advertising tracking and serving
Sandra Benson Carro Skills
Sandra Benson Carro Education Details
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University Of Miami Herbert Business SchoolMarketing And International Business -
Wake Forest UniversitySpanish Literature / Latin American Studies
Frequently Asked Questions about Sandra Benson Carro
What company does Sandra Benson Carro work for?
Sandra Benson Carro works for Zurich Cover-More
What is Sandra Benson Carro's role at the current company?
Sandra Benson Carro's current role is Senior Account Executive - Zurich Cover-More (NAC Accounts for Latin America), Insurance, MBA..
What is Sandra Benson Carro's email address?
Sandra Benson Carro's email address is sa****@****hoo.com
What schools did Sandra Benson Carro attend?
Sandra Benson Carro attended University Of Miami Herbert Business School, Wake Forest University.
What are some of Sandra Benson Carro's interests?
Sandra Benson Carro has interest in Social Services.
What skills is Sandra Benson Carro known for?
Sandra Benson Carro has skills like Marketing Strategy, Product Marketing, Strategy, Market Research, Marketing, Management, Marketing Communications, Online Marketing, Business Development, Direct Marketing, Strategic Planning, Business Planning.
Who are Sandra Benson Carro's colleagues?
Sandra Benson Carro's colleagues are Caroline Caspers, Stanley Carter, Hakan Peker, Arnie Defrias, Rima Preuschen, Nick Lim, Steven Siddals.
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