Directed team of 5 creative professionals responsible for branding and creative efforts in support of all global strategic events and sponsorships including all video, photography, print, broadcast, campaigns, content, and onsite branding. Managed brand and creative for sponsorships with Georgia Tech and Invictus Games. Directed and oversaw all event creative and video agencies. Reported to Vice President of Global Events.• Led event creative and brand with reduced headcount during transformation of event portfolio from single event in North America to global events portfolio executed across 8 countries over 7 months. Resulted in 82% increase in reach and a 10% reduction in net spend.• Saved $200K annually by bringing creative production, PowerPoint polishing, and photography in-house.• Cut creative timelines 50% and improved brand consistency by creating “event-in-a-box” creative toolkits, templates, and playbooks.• Improved communication, transparency, and efficiency for other departments by creating a new request system using SmartSheet.• Helped drive comprehensive transformation of the Sage brand experience including new positioning, identity, architecture, tone of voice, and product design to enable a new brand strategy and improve association and awareness.• Valued by executive leadership for ability to create impactful visual graphics and keynote presentations.

Created and enforced brand identity and tone of voice guidelines for Global and North America leading teams of up to 11 leaders and professionals. Provided guidance that drove consistent and impactful creative execution throughout all elements of the marketing mix. Led in-house creative service team responsible for brand architecture, creative, governance, agencies, and product naming. Reported to Vice President of Marketing with matrixed reporting to CMO. Saved $1M by sourcing, creating, and implementing a dynamic digital asset management system that allowed instant creation of brand approved and effective marketing collateral.Created library and framework of multi-media customer stories in North America that was adopted globally.• Appointed as Lead Creative Director for first global brand awareness campaign, involving 178 stakeholders worldwide where unaided brand awareness rose 40%. Oversaw all creative execution for North America which included OOH (Out of Home), media partnerships and strong social media activation. • Created new Sage logo and new visual identity in 2015 creating an end-to-end brand experience globally that was adopted by 20K employees in 3 months by creating virtual training and empowering brand ambassadors for each country.• Ran global brand and naming clinics across 14 countries to ensure brand governance and consistency.• Led rebranding of Sage products from a ‘house of brands’ to a ‘branded house’ to gain better brand awareness by managing and executing the renaming of 58 of 64 products.• Consolidated and optimized 90+ marketing creative vendors to under 20 for $1M+ hard-cost savings as well as $50K in soft-cost savings.• Designed single customer facing website for North America resulting in consistent online messaging and brand. Consolidated 130 websites using 8 technology platforms into one website and one CMS tool.

Directed all phases of marketing project management including schedule development, schedule enforcement, design management, risk, and scope for marketing projects. Facilitated all work between internal requestors with creative services staff or external marketing and creative agencies. Reported to Creative Director.• Created efficiency and tracking ability for stakeholders and creative teams by using Microsoft InfoPath forms for all stakeholder and project kick-off meetings.• Developed and presented training for rollout of comprehensive project management system to provide transparency and consistency of creative projects.

Promoted from Creative Studio Manager to Account Director to serve as primary point of contact to key client with responsibility for development and timely execution of media placement strategy aimed at boosting sales across client’s stores while still overseeing creative studio. Managed up to 7 personnel and directed client service team supporting 450+ franchisees including Edible Arrangements, Papa Murphy’s, and Equinox Gyms. Reported to Principal Owner.• Generated $20M+ in revenue by securing a two-year renewal of main client contract.• Saved $150K annually by incorporating technology that reduced need for production artists.• Tripled client sales with national print campaign that distributed over 11M pieces per month and involved 95% of franchisees to minimize overall costs while improving brand consistency.• Enabled users to immediately utilize an online print and media ordering system by developing and facilitating a highly effective training program.• Managed all client service with accountability for resolving escalated issues, maintaining print quality, presenting at nationwide meetings, monitoring CRM system, and negotiating contracts to exceed customer expectations.

Directed print media planning and buying for all 900+ locations in 32 states and held accountable for graphic design department. Conceptualized and designed integrated print, merchandising programs, instructional videos, and web graphics for national, regional, and local advertising campaigns. Communicated with advertising agencies to ensure plans were successfully integrated into radio and broadcast.• Reduced budget by more than $250,000 per year by successfully negotiating terms to outsource graphics department operations.• Raised sales of newly opened stores significantly by developing an off-the-shelf print & merchandising program.• Maximized brand consistency and awareness by establishing a corporate identity and brand standards manual.• Eliminated more than $15,000 in annual expenses by streamlining design, printing, and distribution of monthly newsletters in-house.• Achieved higher quality printing and better communication by defining print vendor requirements and guidelines.

Joined the largest copy machine placement company to oversee a broad range of marketing functions including press releases, website development, sales training, and lead generation during penetration of the ATM market. Planned and set-up sales booths at national trade shows. Managed photo shoots and coordinated production and printing of merchandising tools, sales materials, annual reports, and promotional materials. Designed and maintained sales tracking database. Contributed articles, edited articles, and designed layout of quarterly newsletter.• Enhanced brand consistently by implementing a standard manual and online system, conducting training, and forming a committee to enforce proper utilization of templates and logos.• Led all phases of website development to achieve under-budget and on-time completion of website launch while ensuring easy maintenance.• Closely evaluated market research to create press releases, sales materials, and presentations with maximum impact.