Sandra Sullivan Email & Phone Number

Redmond, Washington, Us

Redmond, Washington, Us

Worked as a program manager for the original team hired to launch Microsoft Learn. My role included creating and documenting net-new processes, managing content creation (written and creative assets), managing an external vendor agency, onboarding new vendors, scheduling and managing meetings, procuring pastries, and ensuring necessary approvals needed to successfully launch the platform (on-time!).

Redmond, Washington, Us

● Using a strong data driven approach, defined and landed B2B content strategy for SMB and Enterprise segments to ensure that Office 365’s marketing content was aligned with the needs of target audiences to drive MQLs.● Collaborated with product marketers and other internal stakeholders as well as industry experts to develop audience specific messaging.● Managed creative agencies to ensure creation of well designed, easily digestible content in just the right format (interactive e-books, infographics, whitepapers, etc.).● Wrote copy for nurture emails, landing pages, and CTAs based on best practices to optimize engagement.● Worked with the marketing operations team to distribute nurture content via Marketo campaigns.● Gathered actionable business insights based on performance metrics and brainstormed with the team to develop new approaches and A/B testing ideas.● Developed and managed editorial calendars and organizational workflows.● Managed localization processes and outputs for global content.

Left work to travel with my partner for 8 months across Hong Kong, Thailand, Indonesia, Australia, New Zealand, Spain, Germany, France, and the Netherlands.

● Developed B2B digital marketing strategies across accounts to meet each client’s goals.● Managed a team of writers, editors, graphic designers, strategists, analysts, and project managers to ensure seamless delivery of work to the client.● Researched and created a market analysis for each client including competitive landscape, current enterprise challenges, keyword recommendations, and social audit.● Launched an integrated campaign within the first 90 days that drove 30% of the pipeline attributed to marketing activities for key account (exceeding client’s goal of 28%).● Maintained familiarity with lead generation best practices across content marketing, marketing automation, social media, paid media, analytics, and customer engagement.● Compiled and analyzed data across platforms including Google Analytics, Salesforce, Pardot, and Marketo to optimize for client success.● Developed strong relationships between clients and agency partners & provided leadership and support during strategy, ideation, and execution.● Executed digital campaigns and other projects to deliver high quality results, on time and on budget.

● Worked with tech B2B clients, including Microsoft, Amazon, & Apptio, to manage successful campaigns and other marketing initiatives on global and regional levels. ● Project managed content and design pieces including white papers, e-books, videos, infographics, blogs, social content, newsletters, and case studies from ideation to publishing. ● Consulted for a global Microsoft PR program (Customer Spotlight) for 2 years, working closely with a Microsoft client and Waggener Edstrom PR vendors, to successfully increase coverage and share of voice through creative customer advocacy marketing.● Managed a US Microsoft customer evidence and reference program for over a year resulting in hundreds of published case studies, videos, and positive references.● Developed new (at the time) forms of content based on existing customer evidence including social media copy, infographics, and illustrated quotes to give legs to content via decks, events, and social media.● Launched and managed a successful customer evidence and reference program for Microsoft Canada resulting in 1M+ in closed sales.● Used Webtrends, Simply Measured and other tools to track and measure digital marketing performance.

Seattle, Washington, Us

● Sat on the board of directors acting as the primary social media liaison. ● Drove strategy and managed PSAMA social channels including Facebook, Twitter & LinkedIn to help provide value to potential/existing members and engage the local marketing community.● Developed social strategy & content for events throughout the year including MarketMix, Pulse Awards, monthly learning luncheons, and networking events to aid in driving awareness and increase registration.● Managed and coached small team of volunteers to execute on social strategy.● Distilled and communicated insights to the board using social measurement tools including Hootsuite, Facebook Insights and others.

Kirkland, Wa, Us

● Supported Advertising Department as sole special projects manager overseeing multiple project schedules.● Managed relationships with freelance writers, external vendors, graphic designers, and technical/non-technical internal groups to produce e-newsletters, case studies, press releases, white papers, marketing collateral, translation work, and special advertising projects.● Edited and wrote copy for communication pieces including press releases and newsletter articles (distributed to over 900 in Icom's dealer network). ● Coordinated 15+ yearly trade shows including annual International Wireless Communications Expo in Las Vegas.

● Built successful relationships as a direct contact for Fortune 500 companies Nike, Starbucks, Microsoft and others. ● Managed projects from inception to delivery, ensuring they were on time and within budget. ● Acted a a liaison externally with vendors and clients and internally with the creative department and account team.● Used extensive organizational and communication skills to ensure that the client's objectives were met (expectations surpassed!), and that problems were expedited in a professional manner.

Anchorage, Ak, Us

● Worked with account team to issue and service commercial insurance policies for high touch accounts including Universal Sodexho. ● Led company events as Chairperson of the “Fun Committee” by facilitating annual holiday and employee appreciation events.

Washington, Dc, Us

● Aided the Operations Management Department by providing administrative and technical support to Industrial Engineers, Management Analysts, and staff personnel. ● Participated as an assistant for the property improvement team refining, analyzing, and improving the effectiveness of the property inventory and control program resulting in improved productivity for the command.

Bachelors, Communication, Psychology, Business

Advanced Certificate, Wines & Spirits