Sandra Ugalde Email & Phone Number

México

Supply Chain • Championed the creation of distribution network for Shana Mexico, first LATAM country to have Shana Stores• Built relationships with logistic and import suppliers such as forwarders, customs agencies, parcel services, etc. • Negotiated with local, national and international freight forwarders, custom agencies and couriers• Led the planning of the freight operations (land-air-land) to receive product every week in the stores• Responsible of the supply… Show more Supply Chain • Championed the creation of distribution network for Shana Mexico, first LATAM country to have Shana Stores• Built relationships with logistic and import suppliers such as forwarders, customs agencies, parcel services, etc. • Negotiated with local, national and international freight forwarders, custom agencies and couriers• Led the planning of the freight operations (land-air-land) to receive product every week in the stores• Responsible of the supply chain budget 16 MM• Reduced the supply chain cost 42% in one year Product (Inventory Control & replenishment)• Establish expense budget and sales forecast• Accountable of product OTB (open to buy), 25 MM for 2013• Develop replenishment tool to deliver the merchandise in time without exceeding OTB considering the Product Manager inputs• Control AP (accounts payable) vs. budget• Implement, in store, inventory controls and SOP, which reduced the product shrinkage from 3% to 1% (of total sales, almost 3 MM savings)• Team leader for Shana Outlet creation and exit strategies Show less

México

Merchandising• Responsible for categories that represent up to 60% of the sales and 80% of profit (120 MM in sales and 48 MM in profit)• Collaborated in the start-up of the company o Created the assortment for General Merchandise (Housewares, Décor, Hardware), Health & Beauty, and Non Edible Consumables (Cleaning and Home Care) departments o Defined the stores layout and planogramso Lead the catalogue hierarchy implementationImport and Supply Chain• Created the… Show more Merchandising• Responsible for categories that represent up to 60% of the sales and 80% of profit (120 MM in sales and 48 MM in profit)• Collaborated in the start-up of the company o Created the assortment for General Merchandise (Housewares, Décor, Hardware), Health & Beauty, and Non Edible Consumables (Cleaning and Home Care) departments o Defined the stores layout and planogramso Lead the catalogue hierarchy implementationImport and Supply Chain• Created the efficient replenishment tool for 100% of the business, results were:o Improved OOS (out of Stocks) from 63% up to 89% of In stocko DOS went down from 123 to 91, TURNS went to 4 times per year• Accountable of the OTB (Open to Buy) and inventory levels of all the categories• Supply chain management from Asia (China and India) and US• Implemented Exit Strategies SOP (Procedures) according to inventory rotation, pricing elasticity and customer needs• Distribution Center Management (Responsible of leading the outsourced DC) Show less

México

Customer Insight IT• Led he definition of IT target customer • Collaborated in the startup by defining the strategies for IT:o Efficient Pricing, promotion, assortment, product placement• Defined Target assortment Parameters for product selection and pricing strategy• Created the Layout & “in store” experiences strategies• Championed the promotions of the IT department (30% of BBY revenue)Customer Insight VIP• Built the business case for the VIP Customer… Show more Customer Insight IT• Led he definition of IT target customer • Collaborated in the startup by defining the strategies for IT:o Efficient Pricing, promotion, assortment, product placement• Defined Target assortment Parameters for product selection and pricing strategy• Created the Layout & “in store” experiences strategies• Championed the promotions of the IT department (30% of BBY revenue)Customer Insight VIP• Built the business case for the VIP Customer Experience (20% of the customers of BBY that makes up to 80% of the sales)• Design the strategies to attract and retain these customers such as:o A benefit program creationo Constitution of an exclusive product offero Defined and negotiated Luxury product assortment in all categories and exclusive lounge experience within the storeso Creation of SOPs according to the necessities of these customers Show less

México

• Managed Baby Care category and grew it from 36 to 108 MM in one year• Analyzing sales and forecasting future sales volumes in order to achieve target sales objectives• Product negotiations with local and global suppliers• New Product development and negotiation• Disney and Sesame Street licenses product development and launch