Sandra Ugalde Email & Phone Number

México

• Supply Chain
• Championed the creation of distribution network for Shana Mexico, first LATAM country to have Shana Stores
• Built relationships with logistic and import suppliers such as forwarders, customs agencies, parcel services, etc.
• Negotiated with local, national and international freight forwarders, custom agencies and couriers
• Led the planning of the freight operations (land-air-land) to receive product every week in the stores
• Responsible of the supply… Show more Supply Chain

México

• Merchandising
• Responsible for categories that represent up to 60% of the sales and 80% of profit (120 MM in sales and 48 MM in profit)
• Collaborated in the start-up of the company o Created the assortment for General Merchandise (Housewares, Décor, Hardware), Health & Beauty, and Non Edible Consumables (Cleaning and Home Care) departments o Defined the.
• Created the… Show more Merchandising
• Created the efficient replenishment tool for 100% of the business, results were:o Improved OOS (out of Stocks) from 63% up to 89% of In stocko DOS went down from 123 to 91, TURNS went to 4 times per year
• Accountable of the OTB (Open to Buy) and inventory levels of all the categories

México

• Customer Insight IT
• Led he definition of IT target customer
• Collaborated in the startup by defining the strategies for IT:o Efficient Pricing, promotion, assortment, product placement
• Defined Target assortment Parameters for product selection and pricing strategy
• Created the Layout & “in store” experiences strategies
• Championed the promotions of the IT department (30% of BBY revenue)Customer Insight VIP

México

• Managed Baby Care category and grew it from 36 to 108 MM in one year
• Analyzing sales and forecasting future sales volumes in order to achieve target sales objectives
• Product negotiations with local and global suppliers
• New Product development and negotiation
• Disney and Sesame Street licenses product development and launch