Sandy Wirt Henderson Email and Phone Number

IT Business Technology Electric Operations

*Developed, implemented, applied marketing policy/procedures to ensure regulatory requirements. *Created & lead training class/webinar on regulatory requirements, organizing territories, goals, market penetration, building relationships & selling B2B. Participated in internal/State/FDIC audits, resolved findings, improved audits, increased efficiencies & decreased exposure. *Achieved a successful completion ratio of 95% as corporate liaison to auto dealers nationwide on contract negotiations through demonstrated ability to find creative drafting solutions to business challenges. Trained/lead a team in database input/maintenance for CRM of 20k auto dealers nationwide.*Developed marketing content for company websites, collateral & advertising. Built, tracked, analyzed & owned marketing/sales program effectiveness for initiatives & made data-driven recommendations. Prepared/managed/reconciled annual media budget of $1.2m. *Ensured successful planning/launching of new offices, marketing of product development, branding & expanding sales team. Promotional campaign analysis, development & implementation. Launched strategy & executed three separate re-branding campaigns.*Directed & implemented multiple complex event planning projects in USA & Mexico and managed budgets. Designed & delivered presentations for production meetings.*Managed RFP bid process, negotiations & decision for print vendor on billing, delinquent & audit statements at 1.9m/annual. Created & supervised validation process for regulatory requirements. Initiated new frontiers in Electronic Bill Presentment, Kiosk payments throughout USA and on-line bill payment to reduce costs.*Hands on PM on company-wide reduction of force from 1K to 500 employees. Centralized production centers from 35 to 9. Developed procedures & led a team to consolidate, audit & successfully migrate 10k auto dealer files from 35 offices into one location. Achieved increased efficiencies & reduced costs by over $20m.

*Conducted economic market research studies for national geographical expansion.*Strategically planned, designed and executed marketing/advertising campaigns. Created, implemented and distributed print media for direct/indirect lending through multiple channels. *Established and administered consistent, clear brand/product messaging within company vision and budget for 28 branch offices in 5 western states. *Conceptualized promotional programs and administered yearly incentives, directed at clientele or company employees, targeted at achieving company volume goals. *Analyzed internal marketing data and established marketing reports providing organizational support to all levels. *Conceived and implemented a client ranking program to determine/develop marketing territories. Mentored and trained marketing/sales managers company-wide to ensure alignment/consistency across the brand and achieving mutual company goals. Ensured processes were smooth, effective and served as a conduit between the field and corporate.* Researched, developed, planned and procured all services necessary to operate yearly multiple complex projects for event planning, implementation of company meetings, incentive programs and client promotional events throughout the USA

Northern California territory.•Awarded Marketing Manager of the Year, 1995 -1998 for loan production.*Loan Officer, credit analyst of loan applications, business development and portfolio management on 200+ auto dealers. Consistently achieved goals of $1m+/mo. in loans through excellent customer service, negotiations and closing skills.*Increased market penetration by gaining access to executives and key stakeholders while successfully managing partnership dynamics and presenting/selling programs. *Trained staff of 12+ on marketing, documentation, business development, customer service and credit procedures.