Sandra Uno Email & Phone Number

Jakarta Metropolitan Area

- Directed experiments and strategic planning to improve related campaigns’ metrics, such as CPC, CPA, CPL, ROAS, and ROI. 98% of the campaign's projects achieved the goal of settings- Ensure all the supporting infrastructure has been set properly, including GA4, Meta Pixel, TikTok Pixel, tracking systems (UTMs), necessary events, and conversions. - Generated comprehensive reports to analyze the marketing performance and create upcoming digital campaigns.- Clients: Indomaret, KLiK Indomaret, Indogrosir, iSAKU, and VNG

Jakarta Metropolitan Area

⁃ Planned, managed, and executed digital advertising strategy for each paid ads channel such as Facebook & Instagram Ads, Google Ads, and TikTok ads, ensuring the B2B & B2C client’s campaign objectives are viable to achieve.⁃ Helped clients identify the right marketing key performance in every marketing initiative, such as CPC, CPI, ROI & ROAS⁃ Formulated and executed a/b testing experiments, related campaign metrics improved⁃ Generated reports on Excel, PowerPoint & Looker to conduct marketing performance results and findings. Implemented automation using integrated API to help clients access the report daily, significantly reducing time efforts in reporting. ⁃ Collaborated with senior management on multiple functions including Data Consultant, Data Engineer, Product & Developer, designing digital tracker and measurements from end to end customer journey. ⁃ Built strong relationships with client digital and marketing leaders to provide strategic advice on marketing channel optimizations.⁃ Managed & executed key opinion leader (KOL) & social media engagement campaigns, handling nano to mega KOL.

Jakarta Metropolitan Area

- Set up all digital presence for launching the brand, Google Business, Google Maps, Instagram, Facebook, Linkedin, and X- Built and directed every thematic and tactical marketing campaign, including PPC, social media, and CRM from scratch- Executed, monitored, and analyzed digital campaigns, especially in Meta Ads & Google Ads

Jakarta Metropolitan Area

⁃ Directed and formulated a strategic planning to achieve a positive ROAS through paid channels during COVID, utilizing performance marketing channels such as Search, Dynamic and Retargeting Ads.⁃ Reviewed objective key results performance (OKR) and highlight area of improvements to plan upcoming initiatives ⁃ Generated impactful insights and findings with data-driven mindset from digital advertising to provide strategic advice on business growth⁃ Expanded to new digital channels to leverage Bridestory exposures, including tap to Apple Search Ads and TikTok Ads⁃ Collaborated with multiple functions, social media, creative, data, product and tech team to deliver on multiple initiatives, continuous and tactical campaigns, such as: Bridestory Online Fair, Bridestory Market, and Flash Sales

Greater Jakarta Area, Indonesia

⁃ Executed & monitored all digital campaigns within Google Ads (App, Display, Video & Search Ads), Facebook & Instagram Ads, TikTok Ads, and Apple Search Ads⁃ Operated A/B testing experiments, optimizing and maximizing paid channels distribution and budget throughout the campaign period⁃ Delivered performance-based reporting using Excel and PowerPoint. Gathering all data from Metabase, Google Analytics, Firebase and AppsFlyer.

Greater Jakarta Area, Indonesia

⁃ Executed Youtube, Instagram & Facebook Ads⁃ Identified 10k+ potential keywords for Search Campaign (SEM) & SEO using Keyword Planner

Bogor, Indonesia

SECOND BEST WINNER - in empowering mass market in the field of entrepreneurship through "Sahabat Daya Universitas" program period I, 2017.• Analyze various external factors, such as the industries, market trends, competitors, and even new opportunities to help and empower Indonesia's SME businesses. This external analysis helps to comprehend the current market trends and to brainstorm various fresh new ideas & innovations• Analyze various internal factors, such as financial reports & cash flows, production process, marketing channels, and even sales. This helps to understand and establish the most effective and efficient key activities of the SME businesses• Guide and help the business in planning through the results on the analysis that has been done to develop SME business

Master Of Science - Ms, Technology Management

Sarjana Bisnis - S.Bns, Business School, Cum Laude

Majored in Business Consultant

Bachelor Of Arts - Ba, International Degree Programme In Global Management

Exchange Student at Summer Semester 2018