Sandra Zimmerman Email and Phone Number

• Responsible for developing and executing annual marketing strategy, including scheduling of marketing activities calendar.• Content developer and copywriter for marketing materials, including product brochures, PowerPoint presentations, email campaigns, press releases, blog posts, resource guides and social media engagement.• Sourced and collaborated with external graphic designer to develop product brochures for both web and print.• Extensive use of HubSpot.com for managing inbound marketing initiatives, SEO and content creation.

• Responsible for strategy, concepts and copywriting for social media campaigns on Facebook, Twitter and YouTube (Client: Burnbrae Farms).• Developed online strategy, website architecture and online contest concepts (Clients: BIC Lighters, Gwartzman’s Art Supplies).• Developed and presented multiple concepts for a promotional microsite to support release of Mattel’s Barbie Mariposa DVD.• Created concepts and copy for banner ad campaigns (Client: IAB).

• Developed original content for websites, enewsletters and Facebook (Clients: H.J. Heinz, Novartis, COLD-FX, Catelli Pasta, Burnbrae Farms).• Adapted content provided by clients to create targeted online communications (H.J. Heinz, Catelli Pasta, Parmalat, Aquaspa Pools).• Online ad development, media buys and campaign management (COLD-FX, Catelli Pasta, Minute Rice, Burnbrae Farms).• Created ad copy and managed Facebook and Google Adwords campaigns (Novartis, Burnbrae Farms, Cover FX makeup).• Coordinated French translation of content and proofread for accuracy.• QA lead for written copy, graphic design and programming.• Collaborated with internal team to develop strategies and concepts for online content and promotions as well as IA and UX.• Collaborated with internal design team to develop storyboards, wireframes and design mock-ups for client feedback and approval.• Coordinated with clients and their traditional media agencies to ensure consistency in brand identity and messaging across all media.• Authored and presented new business proposals and digital media strategies for prospective clients.• Analyzed past results and developed future online marketing and communications strategies for existing clients.• Project management duties; creating service contracts, SOW documents, work back schedules, status reports, content management, and leading graphic design / programming teams in web development.