Andrew Taylor Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Product Marketing Manager - Microsoft Entra

Producer and Editor: Hole in the Head Moto Storytime Podcast- Community events- Vintage motorcycle repair and travel

Portland, Or, Us

Develop and analyze customer journey analytics to refine messaging and positioning, and optimize for partner and third party campaignsOptimize messaging and content processes to support sales-enablement; reduced our case study production cycle from 6 weeks to 6 daysCollaborate with Sales and Partner teams to reimagine best practices for driving engagement with prospects and existing customers for bigger winsLead change management to instill data-led decision making—establishing benchmarks and driving alignment across sales, product and marketing teams Identify gaps in content strategies for account-based (ABM) and demand-gen marketing—project manage new content to better define company value and product positioningLeverage new AI tech to deliver content for previously missed channel opportunities–expanding the impact of previous investment, diving deeper into relevant topics and maximizing SEO

Redmond, Washington, Us

Led five Microsoft Security, Compliance and Identity content programs with a cross-functional team of creatives, marketers and product leaders—bringing product messaging & positioning to life with channel-specific content.Supported account-based (ABM) and global marketing campaigns, ensuring accessibility, authenticity and adherence with Microsoft Security brandDeveloped business and technical customer journeys, distilling research and analytics and ensuring project delivery for content across channels with agency, vendor and internal partnersDelivered content focused on Zero Trust security with Microsoft Defender suite and Sentinel (SIEM & XDR), Azure Active Directory and Microsoft Entra (Multicloud Identity)

Redmond, Washington, Us

Drive content strategy for Account-Based Marketing campaigns for Microsoft 365 and Surface Devicesfor business (Modern Work and Security) and Financial Services and Insurance (FSI)Established content experience for new Microsoft Security Broad Reach program - developing thought leadership content to drive brand awareness, re-engagement and opportunities for customers to self-select the most relevant content according to their area of focus.

Redmond, Washington, Us

Microsoft-for-Industry content auditing to determine opportunities for new engagements with Financial Services B2B customer lifecycle. Define Industry personas for cross-channel content creation.

Redmond, Washington, Us

Highly strategic role aimed at optimization and systematization of the Microsoft Tech Community program: developing the portfolio of Community services for Microsoft business units.- Identified patterns and opportunities within B2B-focused platform through various data analysis tools, and building clear, actionable dashboards for use by product and marketing leaders.- Establish relationships with marketing, business and product management stakeholders – translate needs, analyze data and reflect successes / opportunities for growth- Aligned internal resources to deliver full-service strategy-to-implementation for high-profile client - Vendor Management - design and development- Documentation and Scale of process, flow and communications

San Francisco, Ca, Us

As the primary voice for a fantastic cloud-based CAD tool, I was been able to position our brand as a playful-but-helpful authority in the entry-level CAD world, as well as establishing the product’s global reputation by programming online and offline marketing campaigns in both new and established markets. Our Minecraft and character videos are the highest-performing FB/Instagram posts in our group. - Stimulated huge user acquisition in 5 years, from 60k to 11million, reaching record peak-hour usage (>5k) by creating customer-focused content marketing campaigns and website content- Wooed a global audience and established core strategy for events from 30-30k attendees- Oversaw internal and external strategic partnerships for product marketing campaigns – ensuring accurate branding and operational excellence in product releases and user journey- Originated reporting guidelines and key performance indicators for digital marketing and social media; drove adoption of under-performing products by dissecting user analytics - Nurtured overlaps and new customer segmentation between parallel businesses, demonstrating the adaptability and power of multiple products within a disparate portfolio and prioritizing some game-changing product updates.

San Francisco, Ca, Us

As a Community Manager, my role began simply moderating content and users in a dynamic online gallery. However, I was able to uncover marketing and product needs that weren't being met, so I sought partnerships and created marketing content that not only supported our customers, but also internal stakeholders in our pursuit of a better consumer product offering. My role on 123D eventually overlapped my work on Tinkercad after the acquisition in 2013.- Dominated share-of-voice in the DIY/Maker segment and drove engagement in new geos through event marketing strategy and logistics; ranging from intimate workshops to large consumer conferences (engaging >30,000 attendees)- Initiated content marketing plans for a mixed portfolio of consumer cloud products, executing more than 75 unique initiatives and partner marketing plans for record user engagement- Accelerated product adoption and website traffic from new communities by strategizing with Legal, Sales, Finance and other Business Units, as well as external strategic partners- Deployed new admin tools for all apps and online galleries while advising development, cloud and web services teams of community needs and brand requirements

San Jose, Ca, Us

- Lead strategist and executor of all external events, as well as working with outside consultants and vendors- Created a network of brand ambassadors out of a community of entrepreneurs and inventors- Met target membership goals by developing unique partnerships and meetups series for niche communities within individual shop locations- Recruited and provided leadership to a motivated ambassador team in support of national activities and initiatives, managing them to grow and develop their own skills- Led the softening of new store markets through research and collaborative work with local government and non-profit orgs, maximizing impact, awareness and advertising penetration- Created user-focused marketing campaign of visual materials for all TechShop locations

- Aligned all communications with galleries and collectors in London, Dubai and the US- Restructured and standardized technical documents to ensure proper installation of objects- Targeted UK and global institutions for promotion of new films and exhibitions through press releases and gallery announcements- Coordinated with Royal Borough of Kensington and Chelsea, installation teams, site visits and relations with site residents for the design of a large public artwork commission

Master Of Arts - Ma, Art History, Criticism And Conservation

Bfa, Photography & Studio Art / Communications

Master Of Arts - Ma, Contemporary Art / Art History