Andrew Taylor Email and Phone Number
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Product and content marketing manager with a strong background in building and executing integrated marketing strategies for technology products. Extensive experience in content creation, storytelling, and collaborating with cross-functional teams to deliver meaningful value to developers and customers. Proven track record of driving brand awareness, managing go-to-market strategies, and building compelling narratives for a technical audience. Passionate about leveraging AI innovations to support creative, mission-driven organizations and unlock new customer use cases. I'm best at building messaging and positioning based on data & insights, then bringing it to life with human-centered content and marketing strategies. Marketing that's worth doing should resonate with people on a deeper level.Recognized for my ability to develop creative, scalable programs and events that connect internal goals with customer delight. My approach is always centered on the user - I love connecting with diverse audiences and cultures by personalizing their experiences.I'm proud to have helped countless individuals and organizations change their worlds, whether it's by teaching Hip Hop icons how to 3D print, hanging new paintings by an old friend at a world-renowned art institution, or launching groundbreaking new features in cloud-based 3D educational tools.Specialties: building data-based marketing strategies; community engagement (online and offline) and event production (physical and virtual); content production, experiential and digital marketing; strategic partnerships and cross-functional collaboration.
Hole In The Head & Top Dead Center Seattle
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Hole In The Head & Top Dead Center SeattleKirkland, Wa, Us
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Product Marketing ManagerSimplicity Consulting Apr 2024 - PresentKirkland, Wa, UsProduct Marketing Manager - Microsoft Entra -
OwnerHole In The Head Productions Jun 2011 - PresentProducer and Editor: Hole in the Head Moto Storytime Podcast- Community events- Vintage motorcycle repair and travel -
Senior Content StrategistOpensesame Sep 2022 - Dec 2023Portland, Or, UsDevelop and analyze customer journey analytics to refine messaging and positioning, and optimize for partner and third party campaignsOptimize messaging and content processes to support sales-enablement; reduced our case study production cycle from 6 weeks to 6 daysCollaborate with Sales and Partner teams to reimagine best practices for driving engagement with prospects and existing customers for bigger winsLead change management to instill data-led decision making—establishing benchmarks and driving alignment across sales, product and marketing teams Identify gaps in content strategies for account-based (ABM) and demand-gen marketing—project manage new content to better define company value and product positioningLeverage new AI tech to deliver content for previously missed channel opportunities–expanding the impact of previous investment, diving deeper into relevant topics and maximizing SEO -
Content Strategist - Security, Compliance And Identity Management (Fte)Microsoft Sep 2021 - Aug 2022Redmond, Washington, UsLed five Microsoft Security, Compliance and Identity content programs with a cross-functional team of creatives, marketers and product leaders—bringing product messaging & positioning to life with channel-specific content.Supported account-based (ABM) and global marketing campaigns, ensuring accessibility, authenticity and adherence with Microsoft Security brandDeveloped business and technical customer journeys, distilling research and analytics and ensuring project delivery for content across channels with agency, vendor and internal partnersDelivered content focused on Zero Trust security with Microsoft Defender suite and Sentinel (SIEM & XDR), Azure Active Directory and Microsoft Entra (Multicloud Identity) -
Content Strategy - Account Based MarketingMicrosoft Jan 2021 - Oct 2021Redmond, Washington, UsDrive content strategy for Account-Based Marketing campaigns for Microsoft 365 and Surface Devicesfor business (Modern Work and Security) and Financial Services and Insurance (FSI)Established content experience for new Microsoft Security Broad Reach program - developing thought leadership content to drive brand awareness, re-engagement and opportunities for customers to self-select the most relevant content according to their area of focus. -
Content & Marketing StrategyMicrosoft Mar 2020 - Aug 2020Redmond, Washington, UsMicrosoft-for-Industry content auditing to determine opportunities for new engagements with Financial Services B2B customer lifecycle. Define Industry personas for cross-channel content creation. -
Senior Business Manager, Strategy - Indigo SlateMicrosoft Apr 2019 - Oct 2019Redmond, Washington, UsHighly strategic role aimed at optimization and systematization of the Microsoft Tech Community program: developing the portfolio of Community services for Microsoft business units.- Identified patterns and opportunities within B2B-focused platform through various data analysis tools, and building clear, actionable dashboards for use by product and marketing leaders.- Establish relationships with marketing, business and product management stakeholders – translate needs, analyze data and reflect successes / opportunities for growth- Aligned internal resources to deliver full-service strategy-to-implementation for high-profile client - Vendor Management - design and development- Documentation and Scale of process, flow and communications -
Product Marketing / Community And Content MarketingAutodesk 2013 - 2018San Francisco, Ca, UsAs the primary voice for a fantastic cloud-based CAD tool, I was been able to position our brand as a playful-but-helpful authority in the entry-level CAD world, as well as establishing the product’s global reputation by programming online and offline marketing campaigns in both new and established markets. Our Minecraft and character videos are the highest-performing FB/Instagram posts in our group. - Stimulated huge user acquisition in 5 years, from 60k to 11million, reaching record peak-hour usage (>5k) by creating customer-focused content marketing campaigns and website content- Wooed a global audience and established core strategy for events from 30-30k attendees- Oversaw internal and external strategic partnerships for product marketing campaigns – ensuring accurate branding and operational excellence in product releases and user journey- Originated reporting guidelines and key performance indicators for digital marketing and social media; drove adoption of under-performing products by dissecting user analytics - Nurtured overlaps and new customer segmentation between parallel businesses, demonstrating the adaptability and power of multiple products within a disparate portfolio and prioritizing some game-changing product updates. -
Community Marketing Manager - 123D Apps & TinkercadAutodesk 2012 - 2015San Francisco, Ca, UsAs a Community Manager, my role began simply moderating content and users in a dynamic online gallery. However, I was able to uncover marketing and product needs that weren't being met, so I sought partnerships and created marketing content that not only supported our customers, but also internal stakeholders in our pursuit of a better consumer product offering. My role on 123D eventually overlapped my work on Tinkercad after the acquisition in 2013.- Dominated share-of-voice in the DIY/Maker segment and drove engagement in new geos through event marketing strategy and logistics; ranging from intimate workshops to large consumer conferences (engaging >30,000 attendees)- Initiated content marketing plans for a mixed portfolio of consumer cloud products, executing more than 75 unique initiatives and partner marketing plans for record user engagement- Accelerated product adoption and website traffic from new communities by strategizing with Legal, Sales, Finance and other Business Units, as well as external strategic partners- Deployed new admin tools for all apps and online galleries while advising development, cloud and web services teams of community needs and brand requirements -
Community And Events Marketing ManagerTechshop, Inc. 2010 - 2012San Jose, Ca, Us- Lead strategist and executor of all external events, as well as working with outside consultants and vendors- Created a network of brand ambassadors out of a community of entrepreneurs and inventors- Met target membership goals by developing unique partnerships and meetups series for niche communities within individual shop locations- Recruited and provided leadership to a motivated ambassador team in support of national activities and initiatives, managing them to grow and develop their own skills- Led the softening of new store markets through research and collaborative work with local government and non-profit orgs, maximizing impact, awareness and advertising penetration- Created user-focused marketing campaign of visual materials for all TechShop locations -
Studio ManagerShezad Dawood Studio 2008 - 2009- Aligned all communications with galleries and collectors in London, Dubai and the US- Restructured and standardized technical documents to ensure proper installation of objects- Targeted UK and global institutions for promotion of new films and exhibitions through press releases and gallery announcements- Coordinated with Royal Borough of Kensington and Chelsea, installation teams, site visits and relations with site residents for the design of a large public artwork commission
Andrew Taylor Skills
Andrew Taylor Education Details
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The University Of Manchester - LondonCriticism And Conservation -
Lamar UniversityPhotography & Studio Art / Communications -
Sotheby'S Institute Of ArtContemporary Art / Art History
Frequently Asked Questions about Andrew Taylor
What company does Andrew Taylor work for?
Andrew Taylor works for Hole In The Head & Top Dead Center Seattle
What is Andrew Taylor's role at the current company?
Andrew Taylor's current role is Analytics Marketing | Motorcycle Whisperer | ex-Microsoft, ex-Autodesk.
What is Andrew Taylor's email address?
Andrew Taylor's email address is sa****@****ail.com
What schools did Andrew Taylor attend?
Andrew Taylor attended The University Of Manchester - London, Lamar University, Sotheby's Institute Of Art.
What are some of Andrew Taylor's interests?
Andrew Taylor has interest in Children, Environment, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Andrew Taylor known for?
Andrew Taylor has skills like Brand Management, Events Marketing, Event Management, Event Planning, Marketing Strategy, Marketing Research, Brand Implementation, Brand Developement, Collateral Production, 3d Prototyping, Entrepreneurship, Collaboration.
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