Sandria Soffa Email & Phone Number

-Initiated new business in major industries; resulting in approximately $88K in revenue sales.-Introduced firm to approximately 30 new companies across 4 states whose revenue exceeded $100M.-Re-established contact with 25 companies in California.-Prospected and managed leads from existing and new sources such as Linked In, Hoovers and Jigsaw.-Instrumental in targeting specific industries, companies and geographic areas as new revenue streams.-Developed tracking system that increased research efficiency in setting priorities and targeting follow-up calls.

-Generated revenue between $15-$20M on such high profile accounts such as Buena Vista Pictures, Mini Cooper, California Tourism, Sam’s Club, General Auto Insurance, Binder & Binder.-Part of team that executed many limited commercial premiere/finales of FX's Original Series. -Worked closely on a daily basis with main contact in departments such as Programming, Marketing and On-Air. -Created customized presentations, including digital/online components to clients emphasizing the benefit of the network concluding in new and repeat sales.-Liaison between New York and all major movie clients in Los Angeles, including independent studios Summit Entertainment and Overture Films, to help facilitate customized ideas and sponsorships; considered sales dept’s “movie specialist”.-Main contact for non-movie Clients’ billing out of New York such as Gap, Old Navy, T-Mobile, X-Box, Nestle, Sony Electronics, Jack-In-The Box resulting in a 5% increase of sales for the NY territory.-Produced revenue for National Geographic Channel and FOX Reality Channel when both were under the FX Ad Sales umbrella

Created upfront and scatter proposals for agencies/clients for both new and returning business.Negotiated with and had daily contact directly with agencies/clients on all accounts out of Los Angeles.Main contact between office and agency/client to help facilitate business for network.Managed stewardship, day-to-day maintenance on schedules ensuring accuracy and quality.

Bachelor Of Arts, English

Activities and Societies: Member of USC Spirit Club, Worked as a Supervisor at USC Card

Bachelor'S Degree