- Define brand strategy and brand positioning- Develop long term portfolio strategy and lead new product development- Define and implement digital marketing strategy- Build international brand plans- Manage PR strategy and agency- Support local markets in building their plans

In charge of Beam-Suntory portfolio and Alfred GIRAUD French Malt Whisky: 25 brands including Suntory whiskies, Laphroaig, Bowmore, Roku gin, Jim Beam, Makers’ Mark, Auchentoshan, Connemara, Courvoisier- Define the marketing and channel strategy of the brand portfolio for the French market and supervise the implementation of marketing plans- Negotiate annual plan with the Brand owners (transfer prices, volumes, marketing budget and plan)- Responsible for brands ‘portfolio P&L- Launch new products (define Route-to market, price positioning, marketing strategy, business case)- Analyze potential market evolutions and identify the main areas for marketing development- Be the expert of whisky category within the marketing team and launch consumer studies- Manage a team of 6 people

In charge of Beam-Suntory portfolio and Alfred GIRAUD French Malt Whisky: 25 brands including Suntory whiskies, Laphroaig, Bowmore, Roku gin, Jim Beam, Makers’ Mark, Auchentoshan, Connemara, Courvoisier- Define the marketing and channel strategy of the brand portfolio for the French market and supervise the implementation of marketing plans- Negotiate annual plan with the Brand owners (transfer prices, volumes, marketing budget and plan)- Responsible for brands ‘portfolio P&L- Launch new products (define Route-to market, price positioning, marketing strategy, business case)- Analyze potential market evolutions and identify the main areas for marketing development- Be the expert of whisky category within the marketing team and launch consumer studies- Manage a team of 5 people

Senior Brand Manager Spirits (whiskies, vodka, liquors, vermouth): The Macallan, Highland Park, Rhum Brugal, Stolichnaya vodka, Disaronno, Fernet-Branca- Define brand strategies for the French market, build and implement brand plans- Manage 2 peopleKey achievements:- Revitalize Disaronno: 2 digits volume growth in 2015, increase of Off-Trade Market Share- Develop Stolichnaya in On-Trade: Volume growth: + 50 % in 2015- Define the Macallan On-Trade re-launch plan

Campari, Aperol, Glen Grant Single Malt, Skyy Vodka, Sagatiba- Define brand strategies for the French market, build and implement brand plans- Analyze market and competitive environment: conduct ad-hoc consumer research, analyze IRI data and competitor’s activitiesKey achievements:- Launch Aperol Spritz on the French market: Build strategy and launch plan, implement 360 ° activation plan (On-Trade, Off-Trade, Media, PR): volumes x 10 from 2010 to 2013, Off-Trade launch in 2014: reached 25 % of market share in one year- Accelerate Glen Grant: From 4th to 3rd Single Malt of the Off-Trade market- Revitalize Campari: New drink strategy implementation, animations and PR plans

- Recommend and implement the marketing and promotional plans - Develop a new radio campaign: pre-test performance > Ipsos norm- Define and launch new packaging identity- Results: Volume growth > 15 %, spontaneous brand awareness: +0,8 points on core target

On-trade franchises : Café Leffe, Au Bureau, Irish Corner- Define and implement marketing and communication plan (internal and external)

- 10 months intensive training program: Supply, On-trade sales, Off-Trade sales, Trade marketing