Sandrine Le Baud Email & Phone Number

Strasbourg, Grand Est, Fr

Saverne, France

Strasbourg Area, France

- Determining the strategy and managing a complex product portfolio (approx. 1000 SKUs clustered in 37 product families produced in 5 different factories in Europe + copackers) for the “fillings & coatings ingredients” category (ca. 200 M€) with applications in pastries, dairy yogurts, vegetable specialties and ice cream- Building the 3-year growth plan and implementing PUSH/PULL OTIF activities locally in order to develop customer opportunities in the artisan, industry and retail channels- Managing a team of 10 product managers and 2 R&D centers- Leading cross-functional and international project teams for renovation and innovation projects- Leading Market Intelligence activity for the group: data analysis, market watching, leveraging consumers' and customers' insights to develop new concepts, delivering monthly newsletter powered by AI- Contributing to the Communication committee of FEDIMA (EU FEDeration Ingredients MAnufacturers)

Strasbourg Area

- Generating and evaluating product innovation ideas and concepts for the group in Europe (bread, pastries, margarine) based on consumer and customer insights as well as new ingredients identified at trade shows and in online publications- Evaluating the feasibility of promising concepts with R&D, SC and application experts, developing them with innovation centers and R&D teams, evaluating their relevance with application experts (pastry chefs), testing them with consumers or customers- Building the Business Case and validating it with the marketing, sales, finance and SC teams from the countries involved

Strasbourg Area, France

- Pro-actively fueling EU categories strategies by providing consumers, shoppers, customers and competitors’ insights to uncover new business opportunities or strengthen customer loyalty- Defining priorities in data acquisition and ad-hoc research surveys based on business needs, negotiating EU contracts with data providers and agencies- Leading a team of 4 to run ad-hoc research projects (qualitative, quantitative, sensory) and data analysis, provide relevant insights to the organization and monitor market performance / KPIs- Analyzing portfolios & strategies of external companies to make a recommendation about possible M&A

Greater Strasbourg Area, France

ALSACE LAIT Cooperative and SAVOIE YAOURT (130 M€ CA) are regional leaders of the dairy industry With a team of 5 persons, we worked on- STRATEGY: identifying new occasions and business opportunities for own brands and DOBs in France & Europe (targeted export markets)- INNOVATION: identifying and leveraging functional and emotional benefits to develop NPD for off-trade and food service channels (8 NPDs launched in 18 months)- BRAND & ACTIVATION: rejuvenating brand ID, implementing 360° communication (new pack design, key visual, expanding digital presence with revamped e-site & social media platform...)

Strasbourg Area, France

- Sharing best practices and coaching 9 product managers across EU on market analysis, strategy and brand management, portfolio management (rationalization / approx.900 SKUs), local NPD & renovation projects to develop new opportunities- Managing major EU NPD projects in a matrix organization: leading multidisciplinary teams (R&D, supply, procurement, sales) to deliver EU projects on-time and create competitive advantage : for example, repositioning, new brand ID and renovation of the European range "Fruffi" (fruit fillings)

Strasbourg

- Developing new beverages concepts (beer, cider) based on market trends and consumers’ expectations in FRA & UK : building the P&L, driving the development and concept / product testing of NPDs in FRA & UK (beer, cider, non-alcoholic drinks)- Leading a multidisciplinary and international project team of ~10 persons

Strasbourg

• With a team of 3 product managers, driving the business of the N°1 beer brand in France (400M€)• Analyzing brand performance, defining the strategy and a 3-year action plan, implementing 360° related actions including innovation• Driving brand repositioning and optimization of the mix, including agency pitch for new advertising campaign, new media agency for strategy and planning (~25 M€ brut Secodip)

Strasbourg

- Revamping brand extensions’ positioning (4 brands), implementing 360° plan (pack, advertising…): Force4, Kronenbourg Pur Malt, Tourtel...- Developing innovations (Kro 7.2°...) and associated launch plans

Strasbourg

• Recommending assortment & pricing policy and aligning with Sales department• Building yearly promotional platform, developing promotional tools, POS and new pack formats for retail

Strasbourg

- Analyzing market offers and company needs (Brasseries Kronenbourg & Alken Maes), monitoring technological innovations, creating new partnerships, auditing suppliers with Quality department- Negotiating annual & futures contracts (flavours, sugar…/ hops) in coherence with quality & stocks requirements for Kronenbourg & Alken Maes (ca. 20 M€ portfolio, 40 suppliers in EU & US)

Croissy-Beaubourg (Paris Area)

• Building bi-yearly range assortments fitting various retail outlet sizes & locations (approx.125 M€ purchase)• Negotiating annual terms & promotional activities with suppliers together with the “File”• Defining, sourcing, and implementing Private Label "Domeos" (12 SKUs, 3M€ year 1)• Prospecting & managing direct import of electrical appliances from Europe and SE Asia

Haguenau, France

• Managing the Dairy section, followed by the electronic goods one (photo/computers/video games)• Managing a team of 5 employees & salesmen

Master 2 (M2), Majeure En Achats / Commerce International

Activities and Societies: AIESEC Board

Degree In Business Adminisation (Dba), Management, Dba4

Management & Business Administration

Education record

Baccalauréat C (Maths / Sciences) - Mention Bien