- Build and implement the EMEA communication strategy for Home residential and prescription segments - Develop 360° multi target product launch packages to support and accelerate product awareness and drive to sales, promoting CSR. Content creation : Online (web, social media), and offline (sales and marketing assets, Point of sales, Retail concept)- Reinforce brand preference by creating differentiation during the purchasing journey and position Tarkett as the best partner (promoters,… Show more - Build and implement the EMEA communication strategy for Home residential and prescription segments - Develop 360° multi target product launch packages to support and accelerate product awareness and drive to sales, promoting CSR. Content creation : Online (web, social media), and offline (sales and marketing assets, Point of sales, Retail concept)- Reinforce brand preference by creating differentiation during the purchasing journey and position Tarkett as the best partner (promoters, retailers)- Pilot Social Media strategy and activities (engagement, traffic, graphical charter, content)- Align communication approach with local needs (15 countries) - Budget Management- Team Management (4 people) Show less

- Build a strong brand awareness and equity in Europe through marketing communication and channel activities while ensuring brand consistency and alignment with HQ strategy. Smartphones, Tablets, Connected Devices- Be the key contact point with China-based global marketing to run an efficient coordination and provide inputs (insights, target audience, value proposition, key messages, creative directions)- Ensure successful product launches to support regional needs and countries… Show more - Build a strong brand awareness and equity in Europe through marketing communication and channel activities while ensuring brand consistency and alignment with HQ strategy. Smartphones, Tablets, Connected Devices- Be the key contact point with China-based global marketing to run an efficient coordination and provide inputs (insights, target audience, value proposition, key messages, creative directions)- Ensure successful product launches to support regional needs and countries sell-out & to ensure the best ROI- Implement and optimize the Go-To-Market plans across channels to sustain the product lifecycle- Drive media communication on-line and off-line and measure KPI / rationales- Budget Management (2M€)- Management of 2 people Show less

 Brand management : global and local - local branches, wholesale/retail, internet, media Deploying and rolling out the marketing activities and strategies into various markets Defining communication strategy and execution European Marketing budget setting and monitoring (8M€) incl. ROI analysis Implementing marketing activities and analysing (ROI)  Public Relations – Press agencies management (strategy, operational) Trade Shows organisation in Europe –… Show more  Brand management : global and local - local branches, wholesale/retail, internet, media Deploying and rolling out the marketing activities and strategies into various markets Defining communication strategy and execution European Marketing budget setting and monitoring (8M€) incl. ROI analysis Implementing marketing activities and analysing (ROI)  Public Relations – Press agencies management (strategy, operational) Trade Shows organisation in Europe – recommendations, implementation, cost analysis Show less

 Commercial strategy : forecasts, pricing, French market assortment Operational strategy : sales force and consultants support (marketing tools, gwp) Trade Shows organization in Europe – recommendations, implementation, cost analysis – Budget 500 K€ Public Relations Offices support and coordination, brochures implementation for Sales