First party-data is king. That’s one reason direct-to-customer brands are so efficient in marketing these days.20+ years experience of creating and executing communication and marketing strategies for established brands and CAC40 companies.I was a part of numerous organizations, established my own agency and sold it to Makheia Group in order to establish the Strategic Planning and the Social Media's division of the agency.I consider my clients issues through the prism of brand vision, which consists of an encounter between the expectations of the customers and the brand proposition. With the rise of the interactive web, companies are facing a new challenge of managing growing number of stakeholders and are looking for a surefire way to take the pain of communication in the multi channel world. I manage to clearly explain complex technology into articulated and effective strategy. I'm finding ways to help brands & agencies include strategic planning that will give predictable future developments, making the operations relevant, performing and exceeding expectations. I am passionate about human relations and the relationship of people with brands. My understanding of their evolution is enlightened every day thanks to the knowledge that new technologies allow. I love to run conferences, webinars, and training that help maintain an up-to-date understanding of the company's needs and, especially, of their employees. I am always keeping up with the latest trends. I share my findings with the corporate world, entrepreneurs, start-ups and the academic universe. I keep on evangelizing that knowledge is everywhere. It's a matter of observing, monitoring, listening and, at the end of the day, analysing the data.Conferences(Buzz the Brand, Les Rencontres du multimédia, Salon Bedouk...), trainer (Stratégies Digital Academy in partnership with Dauphine University, companies : IBM, La Poste, Institut Gustave Roussy, OPPBTP, and at school: Neoma Business School...). Mentor of the OrangeFab's startups Member of Development Council for IESA Multimédia (first multimedia school in Paris) Member of Communication & Entreprise (corporate communication association) and particularly involve in e-reputation reflexion.Foursquare's french ambassador.