Sandrine Wouters Email and Phone Number

As the Program Manager of the Master in Sales Management at HEC Liege - Management School University of Liège, my overall responsibilities are to design, plan, implement and manage the Master Program from its conception phase to its launch in September 2019. My role is to ensure that students receive a high quality learning experience.This Master in Sales Management is a 2 years’ Work-linked program where students alternate periods of theoretical training at HEC and practical works in a company. In other words, our students study part-time and work part-time in order to develop high expertise in Sales Management. At the end of their studies, students will be able to negotiate with large accounts in an international environment, to manage sales force, to master e-commerce and to develop in a competitive international world the turnover of their company.

As Research Assistant for C.E.P.E. (Centre d'études de la Performance des Entreprises) at HEC Management School University of Liège, I conducted researches in the fields of Management Control Systems, Risk Culture, Co-creation and Open Innovation.I also assisted Professor D. Van Caillie in his teaching activities. I supervised Bachelor & Master' students in their courses assignments and I conducted tutorial activities in Business Modeling and Control Planning, Strategy Business Model Generation, Business Diagnosis and Performance Management.

As creating a business is the entrepreneurial act par excellence, I coached and accompanied project leaders (future entrepreneur) in setting up Business Plan, in conducting Market Research, in drafting Financial Planning & Cost-analysis and Marketing Strategy as well as in the search for funding and partners.I also gave Lectures and Workshops about "How to develop a Business Plan".I was in charge of the implementation of different training sessions.

My experience within the world of football allowed me to take part in various projects from Brand Strategy to Brand Creation. With the global exposure that football teams all over the world were receiving, businesses saw this as an opportunity to align the fan base of a particular team with their brand. Football is far and away the most popular sport in Indonesia!I developed Brand Content & Marketing initiatives in collaboration with different actors from private, public and non-profit businesses (Indonesian League of Football, Football Academy Indonesia, Liege Airport, Stassen, Deezer, Redzone magazine, Warrior, JavaCup, Felly25, TVRI, Sera A Italia, Road to Brazil... ).I also managed Brand Image of Marouane Fellaini with Storymaking concepts and Celebrity Endorsement.+ Written strategic plans + Analyzed market trends and competitor informations;+ Identified new product opportunities and developing related-strategies;+ Planned forecasts and budgets.

I taught General Economy, Global Economy, Business Management, International Organization, Social Law and Marketing in the Bachelor Program. I was responsible to prepare all the course materials such as syllabi, homework assignments and handouts. I also took part in the follow up and evaluation of students' Internship in the Law Bachelor Program.

In the context of Plan Marshall, I had the opportunity to implement the “Intelligence Strategy Project” into SME’s within Wallonia. My major contributions were:+ Conducted Market researches & competitor analysis; + Developed a specific methodology to audit SME’s based on Intelligence Strategy framework; + Prepared communication materials including brochures, media releases, newsletters, website content, workshops and conferences presentations;+ Generated innovative contents for the dedicated corporate website; + Organized seminars, conferences, trainings and workshops for SME’S;+ Prepared speeches for the President; + Coordinated the team and reported to direction committee members.

I taught different Marketing courses under he PBL methodology (Problem Based Learning) in the Bachelor & Master Program: + Strategic and Operational Marketing, + Business Canvas Model, + Market Research Techniques and Methodology, + Project Management,+ Entrepreneurship.

As a teaching assistant for the Chair Mittal Arcelor of Prof. Allard Van Riel, I took part in the development of innovative projects and Research activities in the field of Innovation Strategy.I supervised students in diverse management courses and in their courses assignments. I also conducted tutorial sessions in Innovation Marketing and Strategic marketing.I drafted and wrote the entire Marketing course for ELFE Project funded by Interreg IIIB Program of the European Union (FSE) aiming to develop an e-learning platform for female entrepreneurs.

+ Conducted a Research Project about the Levers for Growth of the Walloon Gazelles+ Organized seminars, conferences, trainings and workshops for SME’S

I worked up through the bank positions and took on different roles which allowed me to gain experience and knowledge from the financial services industry before moving back to the University.

I pursued my career as an event planner where I participated in diverses missions:+ Ensured the development, coordination and management of various events in Soumagne (timelines, venues, suppliers, legal obligations, staffing and budgets);+ organized the production of flyers, posters, catalogues and all promotional and communication materials as well as press releases;+ Found strategic partners, sponsorships and subsidies;

I started my career as a travel agent.I advised customers on travel arrangements.

I did an internship of 6 months at Giorgio Armani's Head Office in Brussels, which was a wonderful and fruitful experience for my career.I assisted the PR Manager in:o Writing press releases to targeted mediao Collecting and analyzing media coverageo Writing in-house magazines, case studies, speeches, articles and annual reportso Preparing publicity brochures, handouts, direct mail leafletso Organizing press conferences