Responsible for new B2B SaaS products for WIFI Analytics and Proximity Marketing: Location Analytics and Presence Engage. Identified a gap in Product-Market Fit upon arrival, and started realignment by repositioning the current product based on the proper target market, and buyer/user personas.Took the initiative of undergoing in-depth market/industry research that led to repositioning the current solution; using these insights, Pricing, as well as strategic partnership in building the initial product was reconsidered to reduce risk and align with typical pricing schemes.Led Market Discovery interviews with a panel of marketing professionals recruited from companies in our target market so that the product positioning can be validated, and to gain a broader market perspective beyond just the existing customer base.Created a vision, plan, and roadmap and communicated it with the executive team, and socialized it within the organization.Provided sales enablement guidance, support, and assisted in creation of collateral with an eye towards standardization of messaging.Introduced product-led initiatives, and communicated a culture shift towards acting as experts in WIFI technology, taking on a more consultative outbound approach. Requested data and introduced instrumentation/monitoring of user experience for the first time at Datavalet to obtain key insight on application usageProvided leadership and guidance leveraging my extensive experience with Agile to help streamline development process and execution.

Part-time venture to build a consulting business leveraging industry network and contacts.Available for:- Product counseling and consultancy- Agile coaching- customer interviews- MentoringAssisted in project focus initiatives centered around understanding the market/customers, and delivering for Business ValueProvided consultation on repositioning products through discovery of customer problems and ideal market and buyers.

· Introduced a Product-centric framework for better delivery of products and clearer Vision, leveraging Pragmatic Marketing Framework principles.· E-Commerce growth: ItaliaRail.com optimizations that directly contributed to growth rates increasing from ~6% to ~35% Year-over-Year. Conversion rates increased to nearly 2x industry standard.· Leveraged Google Analytics and introduced a culture of data-driven decisions to identify features using market and visitor insights.· Diversified sales on ItaliaRail.com by introducing a highly valued ancillary sales and fulfillment feature allowing travel product marketers to introduce new products and services tailored to specific travel itineraries, reducing time-to-market and dependency on development scheduling resources.· Added to the Senior Leadership Team to influence and guide cross-departmental sales initiatives.· Highly regarded for focus on execution, and ability to “productize” ideas and organize efforts into an effective Go-To-Market plan.· Demonstrated value of lean and iterative delivery to help better leverage development efforts across a wide and varied set of company initiatives.

Responsible for Product definition, Roadmap and execution for several web application platforms, ranging from a multi-tenant backoffice application, to an e-commerce shopping cart for selling travel products.

I am the principal Product Owner for the new webapp framework, and Dashboarding capability in upcoming BMC TrueSight Operations 10.0. I am also the Product Owner for EUEM, formerly "Coradiant TrueSight" before acquisition.I've been recognized as an Agile champion by management and peers.We work in a Scrum framework, and are key promoters of Scrum/Agile within BMC Software, which is now moving to enable all development teams to an agile framework. As the Product Owner for APM, I leveraged my very deep knowledge of the APM space, as well as the contacts I had with customers to help understand customer requirements fully. I learned that features need to be centered around customer needs, not just engineering capability.I'm really good at translating a customer's need into a salient feature, without the customer having to be the architect.At BMC, Provide key market knowledge in the APM space, and helped in gaining acceptance for a new monitoring product that uses javascript/beacon technology to collect data directly from browsers, to do away with the dependency on the network stack which passive monitoring imposes. I also assist with roadmap and strategy discussions in APM.Building on both the outside-in feedback perspective from customers, and product/architecture knowledge, provide thorough functional requirements in the form of User Stories, together with use cases, workflows, and some perspective of best-practices.

Provided one-of-a-kind support to enterprise customers using the latest in enterprise web monitoring tools. Experienced the transition to large enterprise org when Coradiant was acquired by BMC Software- Significant involvement in the Agile development process for the Real End User Experience Management product, as a stakeholder representing existing customers (Customer Support).- Provided insight from the perspective of how existing customers can maximize value in the product, and what can bring users more value in new functionality.- Learned Vmware, took an intensive training course (VCP exam pending)- ITIL v3 certified- Worked closely with strategic customers of Coradiant to ensure their success with the solution.

Provided ongoing support in a Carrier environment, leveraging my Unix knowledge to help maintain various NetBSD and Linux systems, particularly SMTP (email) and VOIP, as services to customers using SaaS-like techniques.

Provided sales leadership and coachingResponsible for sales target attainmentIntroduced analysis of tables of account data to find candidates for outbound calls to attract customers into branch for upselling.Managed team at a small-sized banking branch