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Multilingual marketing leader with 15+ years growing companies in private equity, editorial and event financial services. An accomplished department lead, driven by developing, launching, and implementing go-to-market strategies for key programs and products. Led a team of marketers and graphic designers focused on direct response marketing. Key responsibilities include developing integrated marketing strategies for each asset class, writing strategic and insight-driven copy, managing large cross-functional teams to execute 12-month customer-centric programs, partnering with content product managers to build what is next for our audience, and building, developing, and retaining best-in-class marketing teams.
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President – Community Banking40 GroupsNew York, Ny, Us
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Marketing DirectorPosition Green Aug 2023 - PresentMalmö, Skåne County, SePosition Green provides a full-service sustainability offering from data management, strategic advisory, reporting and e-learning. -
Regional Marketing DirectorAssociation For Corporate Growth (Acg) Sep 2022 - Jun 2023Chicago, Il, Us• Demonstrate a strategic and comprehensive approach to membership growth, with a focus on outreach, engagement, and data-driven decision making.• Establish, develop and implement effective marketing strategies to increase awareness of the organization's mission and promote its membership services. Duties include: ensuring that all marketing materials, messaging, and activities align with the organization's brand guidelines and values.• Establish partnerships with other organizations, media outlets, and influencers to increase exposure and reach new audiences. • Analyzing marketing campaign performance and adjust strategies as needed to achieve goals and maximize ROI. -
Marketing ManagerAca Group Oct 2021 - Sep 2022New York, Ny, Us• Collaborated with commercial and operational sides of the company to formulate clear and concise communications to target audience. Email automation strategies includes win-back, on-boarding, conversion, and retention campaigns.• Established enterprise-wide key performance indicator report for marketing qualified lead scoring and revenue tracking. Report is presented to senior stakeholders on a monthly basis.• Strategy and execution of lead generation initiatives for financial cybersecurity and ESG services. Acquisition marketing channels include digital marketing, thought leadership creation, and social media outreach -
Senior Marketing ManagerPei Apr 2012 - Oct 2021London, Gb• Originally hired as marketing manager, promoted to deputy marketing manager in spring 2016 and promoted to senior role in fall 2019.• Accountable for marketing private equity related products globally to promote business-to-business publications and events.• Collaborated with internal stakeholders to establish, maintain and execute yearly budget of a quarter million.• Manage the Americas marketing team on day to day marketing activities. Activities consisted of event strategy, email deployment, segmentation, direct response, digital design agency execution and social media outreach.• Liaise with commercial and operational sides of the company to formulate clear and concise communications to target audience. Strategies included email win-back, on-boarding, subscription conversion and past attendee email campaigns.• Key stakeholder on the roll out of new hardware, software and processes including integration of new CMS platform. -
Marketing Communications ManagerIqpc Jan 2009 - Apr 2012New York, Ny, Us• Coordinated with development, production and sales team to execute, implement and deliver both physical and online events• Manage and apply processes with content development team. Processes included: registration, email marketing, customer service, search engine marketing, search engine optimization, and social media marketing• Facilitated link tracking analytics to report email campaign for successes and best practices for monthly marketing meeting• Created and managed 12-month event cycle including budgeting and website content management in multiple industries -
Marketing ManagerWorldwide Business Research (Wbr) Mar 2008 - Oct 2008New York, New York, Us• Created and managed 12-month event cycle including budgeting, email campaign and website content management in multiple industries• Oversee production of email and print campaign to promote events -
Marketing ManagerTerrapinn Oct 2006 - Feb 2008London, Gb• Created email campaigns, banner advertising and fulfillment of third party emails for direct response marketing of events• Designed marketing materials and executed the e-mailing for all U.S. and Latin American events using Email Reaction web-base software • Full implementation, budgeting and execution of ten new conferences a year • Established processes with third party vendors in support of marketing campaigns • Tracked and monitored previous years’ campaign strategies and incorporated into current client acquisition approach and re-acquisition in coordination with sales team -
Assistant Marketing ManagerAlm'S Strategic Research Institute 2004 - 2006• Coordination and execution of numerous external media partnerships to promote conferences globally• Oversee production of email and print campaign to promote events• Coordinated with sales, production and hotel departments for finalization of brochures
Sandro Pardo Skills
Sandro Pardo Education Details
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St. John'S UniversityMarketing
Frequently Asked Questions about Sandro Pardo
What company does Sandro Pardo work for?
Sandro Pardo works for 40 Groups
What is Sandro Pardo's role at the current company?
Sandro Pardo's current role is President – Community Banking.
What is Sandro Pardo's email address?
Sandro Pardo's email address is sa****@****dia.com
What is Sandro Pardo's direct phone number?
Sandro Pardo's direct phone number is +121293*****
What schools did Sandro Pardo attend?
Sandro Pardo attended St. John's University.
What skills is Sandro Pardo known for?
Sandro Pardo has skills like Online Marketing, Marketing Communications, Direct Marketing, Marketing, Email Marketing, Marketing Strategy, Online Advertising, B2b, B2b Marketing, Integrated Marketing, Event Planning, Social Media Marketing.
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