Sandro Pardo Email & Phone Number

New York, NY, US

Malmö, Skåne County, SE

Position Green provides a full-service sustainability offering from data management, strategic advisory, reporting and e-learning.

Chicago, IL, US

• Demonstrate a strategic and comprehensive approach to membership growth, with a focus on outreach, engagement, and data-driven decision making.
• Establish, develop and implement effective marketing strategies to increase awareness of the organization's mission and promote its membership services. Duties include: ensuring that all marketing materials, messaging.
• Establish partnerships with other organizations, media outlets, and influencers to increase exposure and reach new audiences.
• Analyzing marketing campaign performance and adjust strategies as needed to achieve goals and maximize ROI.

New York, NY, US

• Collaborated with commercial and operational sides of the company to formulate clear and concise communications to target audience. Email automation strategies includes win-back, on-boarding, conversion, and retention.
• Established enterprise-wide key performance indicator report for marketing qualified lead scoring and revenue tracking. Report is presented to senior stakeholders on a monthly basis.
• Strategy and execution of lead generation initiatives for financial cybersecurity and ESG services. Acquisition marketing channels include digital marketing, thought leadership creation, and social media outreach

London, GB

• Originally hired as marketing manager, promoted to deputy marketing manager in spring 2016 and promoted to senior role in fall 2019.
• Accountable for marketing private equity related products globally to promote business-to-business publications and events.
• Collaborated with internal stakeholders to establish, maintain and execute yearly budget of a quarter million.
• Manage the Americas marketing team on day to day marketing activities. Activities consisted of event strategy, email deployment, segmentation, direct response, digital design agency execution and social media outreach.
• Liaise with commercial and operational sides of the company to formulate clear and concise communications to target audience. Strategies included email win-back, on-boarding, subscription conversion and past attendee.
• Key stakeholder on the roll out of new hardware, software and processes including integration of new CMS platform.

New York, NY, US

• Coordinated with development, production and sales team to execute, implement and deliver both physical and online events
• Manage and apply processes with content development team. Processes included: registration, email marketing, customer service, search engine marketing, search engine optimization, and social media marketing
• Facilitated link tracking analytics to report email campaign for successes and best practices for monthly marketing meeting
• Created and managed 12-month event cycle including budgeting and website content management in multiple industries

New York, New York, US

• Created and managed 12-month event cycle including budgeting, email campaign and website content management in multiple industries
• Oversee production of email and print campaign to promote events

London, GB

• Created email campaigns, banner advertising and fulfillment of third party emails for direct response marketing of events
• Designed marketing materials and executed the e-mailing for all U.S. and Latin American events using Email Reaction web-base software
• Full implementation, budgeting and execution of ten new conferences a year
• Established processes with third party vendors in support of marketing campaigns
• Tracked and monitored previous years’ campaign strategies and incorporated into current client acquisition approach and re-acquisition in coordination with sales team

• Coordination and execution of numerous external media partnerships to promote conferences globally
• Oversee production of email and print campaign to promote events
• Coordinated with sales, production and hotel departments for finalization of brochures