Sandro Ribeiro Email & Phone Number

Los Angeles, California, United States

Led strategic initiatives to drive sustainable growth in the footwear industry, focusing on the flip-flop segment in the North American market.Strengthened market presence in the United States, delivering exceptional services to customers and partners.Implemented innovative marketing strategies to increase brand visibility and drive sales.

Los Angeles, California, United States

Responsible for managing B2B and B2C Sales Channels across North America and the Caribbean, including Key Accounts, Independent Stores, E-commerce, Digital Platforms, and Own Retail operations.

North Carolina, United States

• Reporting to the Management Board, I oversaw business readiness in response to regulatory changes. With a team of 5 direct reports and oversight of 10 cross-functional areas, I spearheaded the strategy and initiatives.
• Business Readiness: Established a framework based on market insights, ensuring a comprehensive and consistent national rollout.
• Cross-functional Leadership: Orchestrated 15 workstreams across departments, enhancing strategic coordination.
• Commercial Strategy: Maintained volume targets during regulatory changes through strategic commercial initiatives.
• New Categories Growth: Achieved 10% growth by realigning portfolio to capitalize on emerging regulatory opportunities.
• Risk Mitigation: Proactively managed regulatory changes, mitigating potential risks and minimizing disruptions to business operations.

Winston Salem, North Carolina, United States

• Cultivated a national sales and distribution team of 2,000 employees, focusing on growth. Managed over $11B in sales and a $400M+ budget. My leadership team included 8 direct reports, four at the VP level, driving.
• Market Share Growth: Increased new categories' share of market by 7% through focused sales strategies and performance tools.
• Market Expansion: Implemented a new go-to-market model, generating 20% efficiency gains and 10% retail footprint expansion.
• Digital Sales Amplification: Leveraged advanced technologies to enhance digital sales across 200,000 stores, realizing $27M in gains.
• Salesforce Empowerment: Cultivated high-performance culture within 2,000 sales team, fostering a proactive and winning mindset.

Winston Salem, North Carolina

• Pioneered and led the company's first Retail Activation Division. I developed and executed a comprehensive retail activation strategy, rolling out innovative models across omnichannel. My approach introduced disruptive.
• Retail Activation Pioneer: Launched the first Retail Activation Area, encompassing structure design, strategy, resources, and talent.
• High-Impact Touchpoints: Introduced new touchpoints, driving 26% new category awareness and 10% market share growth.
• Tailored Consumer Experience: Built tailored consumer journeys, elevating brand attributes and consumer experience satisfaction.
• Loyalty Program Revamp: Integrated partners’ platforms, increasing consumer participation by 25% and reward redemption by 40%

London, United Kingdom

• Responsible for developing and implementing new multi-category activation models across the top 20 global markets. This initiative enhanced efficiency accelerated speed to market and ensure seamless consumer journeys.
• Global Activation Model Creation: Developed and deployed by partnering with the top 20 global markets, resulting in rapid adoption.
• Integrated Consumer Journey: The new model enabled to integrate physical and digital touchpoints, enhancing consumer experience.
• Media Investment Optimization: Optimized media investments for 20 global markets by using new activation model data insights
• Tailored Marketing Campaigns: Enabled tailored campaigns through the new model, increasing effective consumer engagemen

Rio De Janeiro, Rio De Janeiro, Brazil

• Mobilized sales, distribution, and key account areas in the LATAM region, focused on optimizing efficiency, boosting revenue, and driving digital transformation. Managed 12 direct reports and a team of 3,000, a $200M.
• Enterprise Overhaul: Guided an overhaul of the enterprise sales, distribution, and strategic partnerships in 18 months.
• Direct Sales Expansion: Increased DSS coverage to 95% by saving $15 million outsourcing warehousing and part of logistics.
• Digital Transformation: Transited 30K stores to web ordering model, and 200K stores to global SaaS, boosting service and productivity.
• Salesforce Change Leadership: Led salesforce through multiple transitions while sustaining high engagement and results achievement.

Lima, Peru

• Accountable for business operations across Peru, Bolivia, and Ecuador, managing a P&L exceeding $150M and leading a team of 9 direct reports. Focused on reinforcing stakeholder relationships, increasing business.
• Profit Growth: Boosted Peru's profits by 32% and positioned it as a top LATAM market by modernizing two flagship brands.
• New Market Entry: Accelerated Bolivia market entry in 6 months using a startup approach and establishing a new distributor.
• Market Share: Maintained 95% SOM in Peru despite intense competition and a 150% tax increase by navigating challenges proactively.
• Strategic Market Assessment: Led an assessment for Ecuador market entry, setting a benchmark for strategic market recommendations.

Monterrey Area, Mexico

• Steered Sales & Logistics, and Strategic Partnerships in Mexico, entrusted to evolve the direct sales model to expand retail footprint, contain costs, and grow market share. Directed an organization of 1,000+.
• Market Share Increase: Fueled an impressive 8% market share gain and 20% surge in sales volume through growth strategies.
• Direct Sales Expansion: Widened the direct sales reach from 50% to 70%, strategically shifting volume from distributors to direct sales.
• Operating Costs Reduction: Mitigated impacts of inflation generating $10M savings by streamlining sales and logistics operations.
• Commercial Contracts Optimization: Renegotiated terms with most strategic accounts, Oxxo and 7-Eleven, involving a $90M budget.

São Paulo Area, Brazil

• Appointed to lead our most critical sales region in Brazil, I rose to the challenge of a complex, highly competitive market.
• Consistently Exceeding Sales Targets: Exceeded all sales goals by 5% for two straight years by implementing effective sales strategies and optimizing team performance.
• Enhancing Brand Distribution and Visibility: Increased strategic brand distribution levels by 10% through targeted distribution strategies and strong partnerships, contributing to market presence and brand visibility.
• Driving Market Share Growth and Business Expansion: Drove year-over-year market share growth by launching two new B2B programs in convenience and bakery channels, increasing market share by 3% and expanding business.
• Building a High-Performing Talent Pipeline: Built a solid talent pipeline with a 2x1 talent replacement rating in management roles by prioritizing the growth and development of teams and nurturing a diverse.

Monterrey Area, Mexico

• Taking on the challenge to spearhead and expand New Business Development in Mexico, I created B2C and B2B strategies for brand activation.
• Establishing a Marketing Development Department: Established a marketing development department in 6 months by designing the structure, hiring, and training a team of 25, enhancing collaboration and decision-making.
• Increasing Consumer Brand Engagement: Boosted consumer brand engagement by 15% through innovative marketing communications, backed by comprehensive market research on consumer preferences and trends.
• Setting a New Standard for Point-of-Sale Execution: Improved point-of-sale execution with ongoing training, performance metrics, and industry benchmarking, reducing lead times by 30% and increasing POS communication.
• Implementing Pay-for-Performance Programs: Implemented pay-for-performance programs for key accounts, rewarding sales growth, ROI, and customer engagement, resulting in a 15% revenue increase from key accounts.
• Awarded for Regional Merchandising Development: Earned the Best LATAM Merchandising Display Development by investing in creative merchandising design and solutions with various communication agencies.

Rio De Janeiro Area, Brazil

• As the Brand Manager of Hollywood, an iconic brand from Souza Cruz in Brazil, I shaped and executed the brand strategy to fuel brand equity, brand health, P&L, and market share growth.
• Enhancing Brand Recognition: Collaborated with a brand agency to refine brand identity, resulting in a 10% increase in brand trial among new consumers.
• Amplifying Brand Attributes: Revisited and deployed a new packaging design, increasing brand attributes and consumer appreciation by 20%.
• Boosting Brand Awareness and Reach: Propelled brand awareness by 12% and brand reach by 8% through impactful marketing campaigns.
• Maintaining Market Share During Price Wars: Maintained brand market share and protected profit margins during competitor price wars by strategically adjusting price positions between strategic and non-strategic brands

Rio De Janeiro Area, Brazil

Responsible for developing strategic retail communication initiatives that drive consumer engagement and brand loyalty at POS. Translate brand messaging into compelling experiences for shoppers.

Rio De Janeiro Area, Brazil

Responsible for spearheading the successful embedding and execution of brand strategies across various sales regions in Brazil. This role plays a pivotal role in ensuring brand consistency and effectiveness in the retail channel, aligning brand priorities with regional needs and driving business growth.

Rio De Janeiro Area, Brazil

Support brand managers to develop brand strategy, work with brand agencies on the development and execution of brand campaigns, provide brand guidelines to different sales regions, manage brand year budget, track brand indicators and coordinate brand research.

São Paulo Area, Brazil

Area Sales Manager in São Paulo, responsible for leading sales and driving business growth across a designated region within Greater São Paulo.

Santa Cruz Do Sul Area, Brazil

Area Sales Manager in São Paulo, responsible for leading sales and driving business growth across a designated region within Greater São Paulo.

Master Of Business Administration - Mba, Marketing

An MBA program tailored to cultivate visionary leaders, equipping them with essential business acumen and a specialized focus on advanced.

Certificate, Digital Transformation

Completed the following 3 programs as part of Digital Transformation Program Certificate: 1) Marketing in the Digital - Aug/23 Era, 2).

Bachelor Of Business Administration - Bba, Business Administration

A broad and versatile business field program that encompasses the principles and practices of managing organizations, understanding of.

Master'S Degree, Marketing