2goLIVE - Artigiani di pensieriAffiancamento per lo sviluppo di strategie di marketing aziendali, con l’impiego di strumenti come: "SMART Marketing service", "Sales Campaign ed “Eventi Aziendali” di incentivazione

Team Buildings, Events Organizations & Web Marketing agency.It was a great opportunity to expand my horizons, selling in a really competitive markets starting pratically from scratch, Sales & Marketing initiatives (collected by a strong marketing team in years of experience), as an indipendent "technology oriented" service provider. We developed mainly three areas: > Events organization like team buildings, incentive meetings, users meeting, kick off meetings and support to trucks road shows.> Web marketing strategies aimed to increase visibility and lead generation, using tools like: email marketing (MailUp Authorized reseller), Google AdWords, SEO capabilities, web contents and web copyrighting.> CAD/CAE/CAM Communication agency and media center

CAD/CAE Autodesk Software distribution, managing indirect channel sales through more than 100 specialized Value Added Resellers.This was the second great opportunity to continue the evolution of my experience in the CAD/CAE/PLM environment. In fact, in 1998 I joined an international group as a Sales & Marketing director after 15 years of a entrepreneurial experience. The balance is absolutely positive, because I learned a lot of things like:> activate initiatives aimed at reaching sales and profit margin targets by managing sales channels;> develop business plans;> create, plan, coordinate and monitor indirect sales network activities;> manage relationship between Clients, Suppliers and internal teams in order to reach the assigned goals, increasing customer satisfaction;> develop sales and marketing budget, focusing on goals, strategies and resources;> coordinate sales, marketing and promotional campaigns;> constantly monitor competitors, using the company CRM information systems;> develop competence, manage and motivate subordinates also using team building experiences.To be honest, what I lost in this experience was the innovative marketing dynamics and the possibility to develop new business partnerships with third parties software, due to the fact that the group was (is) only focused on Autodesk business, mainly localizing brochures, special price campaigns and Autodesk international initiatives.All attitudes that I recovered after the "spin-off" of my marketing team, shifted into a new company named 2bSMART as a internal marketing agency.

Coordination of business development activities for the Italian and French markets, according to HQ indications and strategies.

ProENGINEER Wildfire, Italian distribution VAR Channel development, managing the entire PTC Italian indirect sales channel.It was another great opportunity to rapidly develop a new business opportunity, thanks to the contract signed by our group with PTC, one of the most performing company in the Product Development Systems and in the Product Lifecycle Management and manufacturer of the most innovative 3D CAD of the '90 named ProENGINEER.Also thanks to a fantastic internal division/team, that I would like to mention in a strictly alphabetic order: Donatella A., Fabio L., Fabio S., Stefania P. and the external Application Engineer Andrea, I reached very ambitious targets in terms of turnover, new clients, margins and customer satisfaction. We coordinated and developed the PTC indirect sales channel for few years, introducing concept like "sales campaign based on specific KPIs", permanent marketing training path, focus on new names. But all of them maintained a great memory of our sales & marketing support! Ask them!

Engineering Software Distribution based on Autodesk, MathCAD, BluCielo, ESRI technology solutions, developing indirect channel sales through qualified and/or authorized resellers.

Autodesk CAD Software Distribution managing indirect channel sales with more than 200 focused and authorized dealers.

Hardware & Software distribution for Graphic Arts and CAD needs.Engineering Software distribution for principals like: Autodesk, Computervision, SoftDesk, CadMec CADRaster and other big realities of that time.Graphic hardware distribution for: Artist Graphics (graphic boards), Hitachi (graphic tablets, plotters and monitors), Wacom (wireless graphic tablets), Mitsubishi (monitors), Compaq (Personal WorkStations), IBM6150 (Engineering Workstations), OCE' Graphics (Benson/Slumbergher-Graphics plotters) and many others.It was a fantastic adventure aimed to develop the first and unique reality at that time, really focused and able to deliver affordable hardware-software-service solutions, with competencies, innovation, customer service orientation, problem solving attitude, dynamics and passion. let me say, a lot of passion.With my partners, Italo e Alessandra, we started from scratch this incredible adventure that transformed the Italo's intuition in billion liras business, in the first Italian AutoCAD distributor (or in the first Italian wireless graphic tablets Wacom importer), in a company well known and respected in all the world and in more than 150 people engaged in little bit more than 10 years (more than 50 in our maximum expansion). Wonderful persons that today are working in successful positions in the CAD/CAM, ICT and others strong markets, in term of competition. Persons that I would like to thank for their commitment and time spent together looking for "ambitious but achievable targets". I don't want to mention any names because I'm pretty sure to forget someone... So let me say "thank you guys, I'm proud to have done a piece of way with all of you"!After that, unfortunately, we had different vision for the future, and the MicroGraph adventure continued in our hearts with different names like (Diesis, Man and Machine, Autodesk, ...) and/or in a different ways for all of us. That's life! "The show must go on", or better ... all of us have "2goLIVE"!