Alex Sandro Email & Phone Number

Rio De Janeiro, Rj, Br

São Paulo, Brasil

São Paulo, Brasil

Atualmente trabalho na Performics, empresa da Publicis Groupe.Clientes atendidos: Bradesco, Nivea, Electrolux e Fiat.- Criação de programas em Python para bases de dados;- Criação e gerência de Taxonomias;- Extração, manipulação e análise de grande quantidade de dados usando Supermetrics;- Implementação de ETL e Dataviz utilizando Power BI;- Criação e manutenção de Dashboard com Painéis de KPI para acompanhamento e relatórios personalizados diários/semanais usando o Power BI e Looker;- Análise de insights de negócios usando a ferramenta Google Analytics para as áreas de Marketing, Operações e Midia;- Automação do workflow de dados utilizando Supermetrics e Power BI.Ferramentas: Python, Supermetrics, Google Sheets, Looker Studio, Power BI, Google Ads, Facebook Business Manager, DV360, Google Analytics.

São Paulo, Brazil

VMLY&RClient: Oi TelecomunicationsI was responsible for the creation, evolution and automation of the first reports, using Looker, Google Sheets and Dashboards in Power BI. - ETL and report automation in Google Sheets, Data Studio and Power BI;- Reports with insights and key indicators for Oi's Media and Communication teams and VML's Media;- Creation of error control panels for data maintenance.- Analysis of business insights using the Google Analytics tool for the Marketing, Operations and Media areas.- Data workflow automation using Supermetrics and Power BI.Tools: Supermetrics, Google Sheets, Data Studio and Power BI, Google Ads, Facebook Business Manager, DV360, Google Analytics.

São Paulo, Brazil

VMLY&R- In addition to planning, creating and executing media plans and funding with traditional paid media and Affiliates, I also designed and implemented campaign optimization strategies.Tools: Google Sheets, Google Ads, Facebook Business Manager, DV360, Google Analytics.

- Planning, Creation, Execution of Google Ads Campaigns;- Automation of reports.- Reports with insights and key indicators- ETL and report automation in Google Sheets, Data Studio and Power BI;Tools: Supermetrics, Google Sheets, Data Studio e Power BI, Google Ads, Facebook Business Manager, DV360, Google Analytics.

- Coordination of sales and post-sales processes with customers; captures and meetings/calls for Acquisio paid media tool.- Follow-ups with simultaneous translations from English to Portuguese;

Project management• Direct follow-up with customers at each stage of the project.• Project status control via Smartsheet and team meetings;• Development of work processes for the Marketing, Design, FrontEnd, BackEnd and SLA Support teams.

I worked in the development and application of several online strategies for the NBG Group (eMercatus and Primordia).Responsibilities• Responsible for the company's Digital Marketing. Coordination / Management;• Coordination, planning and development of E-commerce strategies (SEO, PPC, Facebook and Facebook Ads, UX, Usability and Email Marketing) and CRO;• Optimization of online sales strategies at all points;• Training and management of two marketing interns;• Quality control and validation of all sites before going to the production environment;• Development of Adwords campaigns, budget control and analysis / optimization;• Creation of SEO strategies with monitoring by Webmaster and Rank Tracker tools;• Monitoring and direct customer service, with creation and generation of Marketing reports;• Development of the Newsletters launch process (from creating the spreadsheet to receiving the list of products / approving the layout / scheduling / testing / launching);• Marketing consultancy for new clients.

• Ranking and monitoring of Organic Placements.

Jogatina• Acting on the account in the development of all PPC strategies and general restructuring of ads in Google AdWords Search and Display.

Mundi• Acting on the account since the beginning of the project in the development of all performance marketing strategies and structure of accounts and ads in: Google Adwords Search and Display, and Yahoo! Search marketing.• Case of Google in 2010. Results: http://youtu.be/tLzWqTUsedc• Working with the partnership and product team, developing effective strategies to improve day-to-day performance.

• Responsible for optimizing and maintaining the results of SME clients;• I worked with platforms such as: Google Adwords, Yahoo Search Marketing and UOL Sponsored Links.

Master Of Business Administration (Mba), Gestão Estratégica Em Marketing Digital

Graduação, Publicidade E Propaganda - Comunicação