• Running all operational responsibilities (resourcing, budgets/financials, future scoping)• Working knowledge of client’s business, products, financials and organization structure to facilitate good program decisions and production efficiencies.• Managing resources allocation based on project prioritization and resource availability, personal growth and skill set. • Engaging right resources at appropriate times in scoping and change control process and documents critical issues.

• Management of large-scale, interactive projects from conception and design to development and implementation. • Planning and prioritizing all deliverables and resources working across multiple projects. • Helping implement agile and scrum methodology where applicable and creating shared processes across the team.• Participating in account-wide meetings and conversations to identify potential opportunities to organically grow the client relationship by working with key account leads.

• Managing client expectations, schedules, budgets, assets and scopes.• Implementing agile scrum methodology for the creative and technology teams.• Working with a co-located and cross functional Huge teams.• Forecasting project burn and revenue recognition through the duration of the project.• Making decisions and triaging problems with a balanced eye toward both creative and financial health of a project.

• Development and execution of a marketing communications, advertising, content and PR plan to launch the app in the brazilian market. • Leading creation and development of digital strategy and online campaigns (Facebook Ads, Google Adwords, App Booster) that have positioned the brand among the top players in Brazil.• Development and management of Social Media Official Profiles, creating content, monitoring interactions and increasing presence to improve brand visibility, reputation and recognition.• Overseeing the PR agency work, reviewing and approving press releases, developing communication strategies and being available for media interviews. • Preparing and uploading interesting written copy to blogs, newsletter and social media channels. Copywriting and translation for app, support answers and off-line designs.• Evaluating customer research, market conditions and competitor data. Communicating marketing progress, insights and performance reports to key stakeholders.• Planning and staying within budget of all digital marketing.

• Coordinated all digital projects of the University (portal, hotsites, blogs, web registrations, online promotions) • Led a team of 7 people including visual designers, community manager and interns • Overseen 4 outsourced digital agencies specialized in social media, web analytics, sponsored links and direct marketing • Implemented best practices in social media marketing and e-mail marketing campaigns which increased the customer engagement in 40% within 2 years• Coordinated and oversaw the digital agency work in the university website's makeover driving 30% more traffic to the portal.• Monitored campaign results, analysing key metrics and reporting to the Marketing Director• Interfaced with key stakeholders, partners, professors and students to ensure business goals

Cinebis was an on-line DVD rental startup that was launched in November 2009. Inspired by the Netflix business model, Cinebis provided a monthly flat-fee service for the rental of DVD and Blu-ray Discs. As a Digital Marketing Manager I was responsible for:• Develop and execute marketing and communication plan to launch the service • Write compelling copy for on-site pages, assets, product descriptions, blog posts that educated visitors about how the service worked and engaged them in a social environment about movies.• Improve awareness of the brand - PR, Social, Video and online marketing - to attract new subscribers.• Plan and organize the launch party

Moneymagpie is the British (London based) leading site for safe and legitimate money-making opportunities. My roles as a Digital Marketing Intern were:• Working with the Digital Marketing Manager to support digital solutions across website, email and affiliate marketing• Creation of free ebooks to use as a digital strategy to attract new subscribers• Assisting with the email marketing strategies for weekly newsletter using Aweber• Supporting the broader work of the content team when required

Creation, production and final art of logos, ads, promotion and other printed material for the advertising campaigns. Main clients: DASA (Diagnósticos da América), Petrobras, Globosat (TeleCine).

Creation, production and final art of logos, ads, promotion and other printed material for the advertising campaigns. Main clients: Kérastase (L’Oreal), TIM, Elle et Lui e Pizzaria Parmê.

Creation, production and final art of logos, ads, promotion and other printed material for University's advertising campaigns.