Sandro Camarao's Location
Orlando, Florida, United States, United States
Sandro Camarao's Contact Details
Sandro Camarao work email
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About Sandro Camarao
Explore my portfolio: https://sandro.camarao.tv/portfolioExperienced data strategist and product management leader with a passion for transforming raw data into actionable insights. Specializing in data wrangling, cross-device identity resolution, and audience curation. I help businesses navigate the complexities of data management and maximize their marketing and advertising efforts. Ready to unlock your data's full potential and drive your business forward.
Sandro Camarao Work Experience Details
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Vp Of Data Product ManagementMadtech Jun 2024 - PresentNew York, UsMadTech is a product-focused consultancy specializing in digital media and data strategy. In my role, I support clients in enhancing their data strategy, technical integrations, and platform scalability.Responsibilities:● Develop and execute data strategy and implementation plans for client projects.● Conduct technical due diligence to ensure platform scalability and data system optimization.● Lead custom development initiatives to enhance platform functionality and performance.● Optimize platform-to-platform integrations using MadConnect to drive efficiency and data flow.● Collaborate with cross-functional teams to align business objectives with technical execution.Achievements:● Led the discovery and vendor assessment for a client's Customer Data Platform (CDP), conducting stakeholder interviews and evaluating 20+ vendors for identity resolution and data enrichment. Delivered a strategic roadmap to enhance their CDP’s capabilities. -
ConsultantEnhanced Relevance Apr 2020 - PresentTampa, Fl, UsEnhanced Relevance is my consultancy company focusing on helping brands, media and madtech companies wrangle their MadData by applying the OCD process; Tag It, Gather It, Label It, Organize It, Use It. Learn more at https://www.enhancedrelevance.comThrough this I have done small to medium size jobs including websites and data strategy consultancy -
Vp Of Partner & Cx EngineeringAqfer Nov 2021 - May 2024New York, UsAqfer provides a cutting-edge marketing data platform, specializing in identity resolution and big data. In this role, I led platform integrations, partner development, and customer experience initiatives, driving business growth through scalable solutions and partnerships.Responsibilities:● Led a team of integration developers, overseeing the development and maintenance of 30+ platform connectors and data integration pipelines, improving platform scalability and client adoption.● Standardized key data schemas, including Universal Tag pipelines, identity graphs, and event schemas, ensuring consistency across integrations and client solutions.● Drove key partnerships with AWS, Google, and Aerospike, opening new sales channels and integrating Aqfer into AWS Marketplace and Google Marketplace.● Collaborated with partners to create go-to-market (GTM) strategies for partnerships, including press releases, joint branding, sales training and co-marketing initiatives.● Managed the Customer Experience (CX) team, overseeing the development of Aqfer’s platform management portal and knowledge base, including the deployment of AI-driven solutions like Aquabot, a Slack-integrated knowledge tool.Achievements:● Spearheaded the development of a a modular Connector framework, reducing development timelines from 4-6 weeks to 1-2 weeks, enabling both internal teams and clients to build custom connectors.● Established a premium Graph Manager tier using Aerospike for clients requiring high-throughput, low-latency data solutions, driving new revenue opportunities.● Launched Aqfer on AWS and Google Marketplaces, expanding product visibility and creating additional sales channels for enterprise clients.● CX team introduced AI-powered knowledge base tools, allowing employees to interact with product data through Aquabot, improving internal efficiency and product support. -
Svp, Product & DataStandard Media Index Jun 2020 - Nov 2021New York, Ny, UsSMI provides advanced media intelligence solutions specializing in ad spend, pricing, and audience reach analytics. As SVP of Product & Data, I led product management and data operations, driving strategic development and improving data quality across the organization.Responsibilities:● Led executive stakeholder interviews to align product development with market demand, resulting in a comprehensive product roadmap that gained full buy-in from leadership.● Managed cross-functional teams in product management, data operations, and data analytics, overseeing the development and release of monthly ad spend and price intelligence products.● Implemented an agile development process with two-week sprints, accelerating product development and reducing inefficiencies across teams.● Established an Agency Taxonomy Task Force to standardize data taxonomy and streamline data harmonization, significantly improving data quality and reducing processing time for the Data Operations team.● Trained product and development teams in agile methodologies and hired a dedicated Project Manager/Scrum Master to further optimize sprint-based development and operational efficiency.Achievements:● Launched the Price Intelligence Suite, improving product offerings and enhancing data insights for digital and linear TV advertising.● Reduced data processing times and improved data accuracy by implementing the Agency Taxonomy Task Force, leading to faster and more efficient monthly data releases.● Increased the speed and efficiency of product development by introducing an agile development framework, which accelerated the release of key features and products.● Created a web portal for clients to access ad spend and pricing data, enabling faster, more actionable insights. -
Vp Product ManagementTriad Oct 2018 - Apr 2020St Petersburg, Florida, UsTriad Retail Media, a GroupM company, specialized in transforming large retailers' websites and apps into retail media networks. As VP of Product Management, I led a team focused on developing and launching innovative omni-channel products to drive retail media growth and maximize brand return on ad spend.Responsibilities:● Led a team of 3 product managers responsible for developing in-store, on-site, and off-site retail media products, collaborating closely with retailers, marketing, and sales strategy teams.● Oversaw the creation and launch of Retail Response, a media optimization platform that leveraged consumer data signals and retailer affinity models to maximize in-store and digital ad performance.● Developed and executed go-to-market strategies for retail media products, working cross-functionally to drive adoption and align with retail partner goals.● Managed vendor negotiations, partner agreements, and product P&L to ensure profitability and market competitiveness.● Led product ideation and innovation, working with retailers to create privacy-compliant audience definitions, digital signage solutions, and other retail-specific ad products.Achievements:● Launched Retail Response, achieving a 50% sales lift and a 6:1 ROAS for CPG brands, generating over $3 million in campaign spend in 2019.● Created Retail Audience, a privacy-compliant solution that defined shopper-retailer relationships based on behavioral and geo-relevant data, enhancing audience targeting.● Developed a Retail Digital Signage solution, monetizing retailer digital displays and integrating in-store, online, and mobile ad campaigns to fuel retailer websites and apps.● Drove product innovations that enabled retailer partners to implement solutions independently, fostering deeper collaborations and expanding retail media capabilities. -
Vp Product ManagementBrightline Jul 2016 - Sep 2018New York, UsBrightLine specializes in advanced connected TV (CTV) advertising solutions, offering dynamic,interactive, and personalized ad formats. They provide data-driven insights and client-side ad verification,ensuring effective and fraud-free ad delivery across leading TV streaming platforms.Led the product development and analytics of both CTV ad products and data products. Integrated across all major CTV platforms and utilized by leading networks and MVPDs that include Hulu, NBC, CBS, Fox and more.Datacast - the first CTV household identity platform powering CTV targeting and ad personalizationIQ - CTV Dynamic Creative Management Platform for interactive video adsT-Commerce Movie Tickets - CTV ad product that allows viewers to purchase movie tickets from the comfort of their couch -
Vp, Product ManagementReceptiv Jan 2012 - Jul 2016New York, New York, UsReceptiv specializes in mobile video advertising. They deliver engaging, contextually relevant ads withinmobile apps, enhancing user experience and driving high engagement rates for advertisers.Partner with management on product strategy and roadmap. Work with tech and project management in delivering the roadmap. Delivering ad solutions to the mobile appsReflex Platform - a mobile 1st ad management platform delivering ads across programmatic and direct channels. With a built-in audience management platform connected to major data providers and 1P/2P app dataMoment Driven Ads - a suite of personalized, moment driven, rich media video ads that take on the app's look and feel, and displayed to users at crucial moments in the app experience. -
Product & Operations ConsultantCablevision Aug 2009 - Jan 2012Bethpage, New York, UsConsulted management at leading MSO on product strategy, roadmap, and delivery of bleeding edge advertising and video products on TV. Deployed various advanced advertising products for linear, non-linear and digital.EBIF Overlays - an RFI and Buy Now video/TV overlay that connected to a cable subscriber's credit card or contact info, to reduce friction for user's looking to request info or buy products directly from programs and adsAddressable TV - enabled the addressability (aka, HH personalization) of the EBIF overlays and ad spots across the Cablevision footprintInteractive Channels - worked with networks and advertisers in creating various interactive channels accessed by simply putting in a channel number -
Vp Product Development & Co-FounderJogo Media Oct 2006 - Aug 2009Co-founded an in-game advertising ad network servicing both the EU and US markets. Responsible for managing the company's technologies and development efforts. Raised $3 MM in capital and built an in-game ad server responsible for dynamic delivering video, display and 3D product placements across core games
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Senior Product Manager - ConsultantFalkag Nov 2005 - Aug 2006Responsible for the product lifecycle of Europe's leading ad server before being acquired by Doubleclick.
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Director, Product Operations & DevelopmentCablevision Apr 2004 - Oct 2005Bethpage, New York, UsSuccessfully launched, developed and oversaw the ad operations of an iTV and web based autos and real estate classifieds service called Optimim Autos and Optimum Homes.
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Director, Product DevelopmentGist Communications, Inc 2002 - 2004Manage the product lifecycle and deployment of the companys suite of iTV products including an Interactive Program Guide, Video On Demand Guide, Digital Video Recorder Guide and an iTV entertainment magazine called TVMAG.
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Director, Product Management24/7 Real Media May 1999 - Oct 2001New York, Ny, Us
Sandro Camarao Skills
Digital Media
Product Management
Mobile Devices
Analytics
Product Development
Advertising
Digital Strategy
Start Ups
Mobile Marketing
Mobile Applications
Mobile Advertising
Online Marketing
Software Development
Ad Networks
Monetization
Ad Serving
User Experience
Project Management
Interactive Advertising
Vod
Agile Methodologies
Strategic Planning
Product Marketing
Cross Functional Team Leadership
Crm
Doubleclick
Product Launch
Rich Media
Interactive Tv
Social Games
Behavioral Targeting
User Interface Design
Business Analysis
Customer Relationship Management
Product Strategy
Workflow Design
Video
Agile
Data Analysis
Strategy
Sql
Sql Server Reporting Services
In Game Advertising
Advertising Operations
Audience Segmentation
Nielsen Data
Audience Analysis
Dmp
Sql Server Analysis Services
Leadership
Beer
Sandro Camarao Education Details
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Stony Brook UniversityPsychology
Frequently Asked Questions about Sandro Camarao
What company does Sandro Camarao work for?
Sandro Camarao works for Madtech
What is Sandro Camarao's role at the current company?
Sandro Camarao's current role is Product Management & Data Strategy Leader.
What is Sandro Camarao's email address?
Sandro Camarao's email address is sa****@****arao.tv
What is Sandro Camarao's direct phone number?
Sandro Camarao's direct phone number is +164623*****
What schools did Sandro Camarao attend?
Sandro Camarao attended Stony Brook University.
What are some of Sandro Camarao's interests?
Sandro Camarao has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights.
What skills is Sandro Camarao known for?
Sandro Camarao has skills like Digital Media, Product Management, Mobile Devices, Analytics, Product Development, Advertising, Digital Strategy, Start Ups, Mobile Marketing, Mobile Applications, Mobile Advertising, Online Marketing.
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