Sandro Graf, Phd is a Head Center for Customer Management at Zurich University of Applied Sciences. He possess expertise in marketing strategy, marketing communications, strategy, business strategy, corporate communications and 39 more skills. He is proficient in French and English. Colleagues describe him as "It is rare that you come across a professor/coach like Sandro Graf. It was an amazing opportunity to be a student in his «Service Design Class». He has a variety of creative teaching methods and is always encouraging and positive. He challenges the way you think and inspires you to be better. He is a highly experienced Service Design specialist. Through individual group coaching sessions he helped my team to develop a great concept in the form of a final service prototype for a client company based on a real life challenge. Furthermore, the «Service Design Lab» was a fantastic learning environment with a positive and warm classroom atmosphere. Through his «Service Design Class» I was inspired to work in this field in my future. We keep in touch and I hope that we will work soon on a project together. Any student interested in Service Design would be lucky to have Sandro as a professor/coach." and "Professor Graf is truly a resourceful teacher who delivers insightful lectures. He is approachable and friendly, which makes it easy for students to ask him for help. He also makes himself available for his students as well. He mentors students throughout the marketing plan project and inspires us with meaningful questions and comments. He is a dynamic lecturer and he facilitates the class discussions really well. Professor Graf has a wealth of marketing experiences and he shares them with delight. I have learned so much from him in the advanced marketing course. I am really glad to have taken his course at ZHAW. "