I am in charge of the purchase and inventory of audiovisual equipment needed for the Media Operations unit at the Council of the EU.

- Develop and implement strategic sales plans to drive business growth and market penetration.- Build and maintain long-term relationships with key clients, ensuring high levels of customer satisfaction.- Identify new opportunities and stay ahead of industry trends.

- Sales responsible Belgium and Luxembourg for the Corporate AV business division - Managed a portfolio of accounts in B2B markets: ProAV, Rental&Staging, Government, Public Institutions,... delivering tailored solutions to meet client needs.- Building and management of a specific product line for the Corporate AV market- Building strong network of both clients and suppliers- Negotiated contracts and closed deals, ensuring continuous growth of sales revenues.

- B2B Account manager for Belgium and Luxembourg - Product specialist of newly launched Sony reflex camera product category- Business development, actively participated to the growth of Sony market share into the Photo & Video Retail market

- I was in charge of conducting training sessions for AV & IT resellers sand coaching our own sales teams in the latest IT and AV technologies. - Number of attendees from one-to-one's to larger groups of generally 20-30 people and sometimes very large audience of +- 100 attendees per training session.

As contact person in a back-office environment, I was in charge of the administrative follow-up of customers' accounts, logistics issues and provided technical assistance to dealers.