Sandro Augusto Paiva Email & Phone Number

São Paulo, Brasil

Innovation, Startup Factory, and Digital Transformation Powered by A.I.

Belo Horizonte, Minas Gerais, Brasil

A fintech that facilitates investments for individuals and offers credit to businesses through its platform and Special Purpose Vehicle (SPV) or Special Purpose Entity (SPE).

São Paulo, Brasil

We increase sales using Machine Learning and Artificial Intelligence

Florianopolis E Região

Climatech - Regenerative agriculture

São Paulo, Brasil

São Paulo

Investor in startups as: Gado Certo, Já Vendeu, LeverPro, Mitfokus, QueroQuitar, PushStart, etc.

São Paulo, Brasil

● Establishment and leadership in the creation of the department dedicated to fundraising and operations in the capital markets.● Successful development and implementation of an efficient catchment system, including the creation and operationalization of catchment flows and processes.● Identification, selection and relationship management with partner distribution platforms to optimize fundraising strategies.● Active participation in the design of functionalities and in the creation of the application for banking services (Banking as a Service), as well as onboarding process.● Significant contribution to the successful implementation of the Brazilian Payment System, ensuring compliance and operational efficiency.

São Paulo, Brasil

● Significant contribution in the launch and operational development, assuming full responsibility for the creation of the commercial area.● Definition of the value proposition of the products, covering customer acquisition, sales funnel management, user experience, channels and product life cycle.● Responsible for P&L (Profit and Loss Statement), OKRs (Objectives and Key Results), KPIs (Key Performance Indicators) and business strategy formulation.

São Paulo E Região, Brasil

● Foundation and leadership in a business unit (responsible for the P&L) focused on the launch of new products and new segment of activity Involvement of several areas in the design of the department (from Market Analysis and the creation of the ecosystem).● Responsible for the creation and implementation of comprehensive commercial strategies, including Go to Market, product lifecycle, pricing and identification of strategic partners.● Responsible for the search for opportunities, pre-sales, business plan, definition of CAPEX and OPEX, negotiation, contractual practices, PMO and KPIs (Key Performance Indicators).● Regular presentations to the C-Level and shareholders, effectively communicating the company's results, strategies and challenges.● Active participation in international events promoting the company's global visibility.● Effective supervision of a multidisciplinary team with 24 internal resources and external partners, ensuring alignment and excellence in project execution.

São Paulo E Região, Brasil

● Consultant to senior management on Digital Transformation Strategies and product adherence for Telecommunications Operators (Tier 1 and ISPs) in Brazil.● Focus on analysis, design and co-execution of innovative business models and marketing strategies, leveraging new high-impact technologies.● Responsible for the partnership and cooperation model;● Key topics include: Cloud, 5G, FTTH, Fixed Wireless Terminal, Internet of Things, Mobile and Fixed Video, Converged Digital Services, ICT Managed Services, among others.● Creation of the ecosystem and synergistic products of Cloud, video and Iot. Launch of Huawei Cloud.● Conducting the analysis of the Brazilian market of Cloud and Software Platforms, including VAS.● Creation of Market Insights of the Huawei portfolio and strategic positioning analysis

São Paulo, Brasil

● Defining alliance plans with partners to source and drive revenue opportunities.● Active management of strategic relationships throughout the entire lifecycle, from ideation to revenue generation.● Active participation in projects for the commercialization of software, VAS (Value-Added Services), prepaid wallet share platform, games and video services.● Development and implementation of strategies to optimize the commercialization of these products.● Contribution to request for proposal processes, offering insights and expertise to ensure effective and strategic responses to market demands.

São Paulo, Brasil

São Paulo

● Participation in the creation of the Digital Department with selection and hiring of partners.● Responsible for CAPEX and OPEX management.● Development of online channels (web and mobile, sales and selfcare) reaching great levels of transactions and revenues via internet/mobile.● Analysis of trends with a focus on innovation supported by benchmarking of best practices.● Develop, manage and communicate to the organization the dashboard of key indicators of the Online Channel.● Definition of the social media strategy and coordinate the implementation of the project.● Define the main functionalities of the new e-commerce and select the platforms.● Implementation of regional projects in LATAM and elaboration of project roadmap

São Paulo E Região, Brasil

● Preparation of results presentations to the Board.● Implementation of the BSC/OKRs methodology and dissemination of its key indicator concepts to each vice presidency, board and managers (including negotiation of strategic projects)● Definition of strategic projects and implementation plan (evaluation and management) during the pre-acquisition of VIVO by Telefonica.● Coordination of multi-departmental teams, involving areas such as engineering, commercial, IT, financial, marketing, legal, among others.● Preparation of business plan, budget approval, implementation of projects and definition of KPIs (Market Share, revenues, economies of scale, cost reduction, CAPEX and quality KPIs).● Drafting of contracts and selection of strategic partners.

São Paulo E Região, Brasil

• Coordinated activities with Marketing Information System and definition of procedures of collecting data and information of sales, financial for marketing areas; • Perform competitive analisys, market sizing and suggested new business opportunities; • Financial analisys about products lines (profit, pricing, brand and distribution channels) and new products positioning based on supported planning and quantitative and qualitative market research (market sizing, consumer behavior, new products launch, media tracking, consumer satisfactions and price elasticity); • Expertise in strategic planning and marketing planning;

São Paulo E Região, Brasil

• Supported for General Director, modeling and evaluating Business Plan, perform competitor analysis, market sizing, monitoring life cycle products and generate presentations to the board; • Search for opportunities in strategic structuration in the company's startup; • Originated program to identify and evaluate potential acquisitions through market and financial research and analysis. • Elaboration of Financial and Business Strategic Plans and Models; • Prepared comprehensive studies about different industries (Financial, Banks, Wealth, Telecommunications), always focusing in management systems/ IT solutions;

São Paulo E Região, Brasil

• Elaborated and reported financial information (expensives and revenues analysis) to headquarters; • Responsable for MIS and budget process and develop new reports for Directors; • Coordinated the process of collect financial information from headquarter and monthly calculation of tecnical reserves per line of products; • Optimization of internal process, using new controls methods;

São Paulo E Região, Brasil

• Develop economic model for new products; • Pricing financial analysis and designing and profitability of products, channels and key accounts;; • Expensive planning and analysis; • Budget control; • Business Plan for Pension Fund and Capitalization segment;

Extension, Digital Transformation: Platform Strategies For Success

Master Of Business Administration (Mba), Marketing

Graduação, Business Administration, Management And Operations

Bacharelado, Law