Sandro Petrilli Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

United States

Marketing & Communications- Developing and executing a comprehensive content marketing strategy across social media, email marketing, and website content. - Managing and optimizing email marketing campaigns and automations. Driving social media presence (organic and paid ads) to drive targeted traffic and conversions, leading to enhanced brand awareness and donor cultivation.- Creating all graphic design elements for website, email marketing, and social media using Canva, rebranding the visual identity across platforms.- Designing and maintaining the Miles4Migrants website through content creation, landing page development for campaigns, and ongoing web design improvements.- Managing all public relations activities, including writing press releases that secured media coverage and promptly responding to press inquiries.Development- Designed and implemented a donor acquisition strategy through paid ads and email marketing. Spearheaded the creation of a new donor journey, enhancing donor cultivation.- Managing essential fundraising technology tools like Account Engagement (Pardot), Jotforms (for complex donation forms), Salesforce (ensuring data integration), and Fundraise Up (cash donation platform), streamlining the donation process for supporters.- Liaising with strategic partners, including major global NGOs and airline loyalty programs, to build strong relationships, develop fundraising campaigns and communication plans, and manage day-to-day interactions.- Providing strategic advice to the Executive Director regarding prospect and partner approaches, creating presentations, pitch decks, and proposals to secure valuable partnerships and funding opportunities.

Healdsburg, California, United States

Developed bilingual content for the website and social media, increasing audience reach by 11% on Facebook and 266% on Instagram within two months. Established a Comms Committee, creating new internal and external communication strategies through new audience segmentation. Devised a brand and style guide to ensure message consistency. Created and managed two external newsletters: Heart to Heart, reaching staff with internal news, and The Heartbeat, with bilingual (English/Spanish) content sent to clients, donors, and the community.

Dublin, Ireland

Initiated impactful communication initiatives and managed seamless product releases. Surpassed customer inquiry targets by fostering cross-functional collaboration. Enhanced product documentation and policies through 30 content amendments and translations. Proficient in process enhancement, bilingual communication, and mentorship.

Dublin, Ireland

Dublin, Ireland

Brazil

Entrepreneurial driver of communication and marketing initiatives. Achieved recognition with three Brazilian National awards for innovative projects. Pioneered an internal mobile video newsletter, fostering two-way communication. Crafted comprehensive strategic plans for clients, exceeding expectations in digital and traditional campaigns. Proficient in project management and customer relationship engagement.

Palmas Area, Brazil

Conceptualized and implemented a reorganization project, merging Communications and Marketing areas into a single leadership, creating new OKRs (Objectives and Key Results) and KPIs, resulting in a 30% increase in deliverables and an 8% reduction in the payroll. Directed Marketing Communications for four companies and more than 300 products and services offered to industry owners, employees, and the community.

Brazil

Led Promoex Communications Group, developed Brazilian National Communications Policies, and orchestrated rebranding for success. Achieved a 500% increase in site traffic through web overhaul and managed intranet establishment. Proficient in program management, policy development, and stakeholder communication.

Palmas

Executed award-winning rebranding and successfully thwarted political maneuvers through crisis management. Orchestrated logistics for multiple events and managed media relations. Proficient in event coordination, press releases, and strategic communication.

Palmas Area, Brazil

Editor-in-chief of a daily 40-minute newscast, reviewing the journalistic content with high attention to detail, ensuring compliance with the company policies & Brazilian laws. Led a team of editors, reporters, and producers to develop everyday content with accurate time and workload planning. Solved problems and took difficult decisions under high time pressure.

São Paulo Area, Brazil

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Psychoanalysis Freud/Lacan studies, Poetry Club, Unesp ChoralGraduated with honors for presenting a monograph.